cloverfield

Capitalizing on the growing viral marketing phenomenon to create a sense of mystery and intrigue almost more compelling than the film itself, Cloverfield is a modern age take on the classic "man in rubber suit" monster movie. Taking cues from inspirations as diverse as Godzilla and The Blair Witch Project, it depicts an attack on Manhattan by a giant creature of unknown origin, and follows a group of young New Yorkers as they attempt to flee the monster and save their friend.

The hype surrounding Cloverfield began months before the movie's actual release, when an enigmatic teaser trailer was attached to the beginning of Transformers in the summer of 2007. Showing only the briefest suggestive glimpse of the film, there was no title attached only a release date in January 2008. 

From there, speculation immediately began, dovetailing into a series of clues buried on hidden websites and in marketing materials distributed at 2007's San Diego Comic-Con International. Eventually the viral marketing components became revealed as a story in their own right suggesting some of the monster's origins and adding extra details to the film for those "in the know." These external marketing and story elements are similar to those utilized by producer J.J. Abrams's TV series Lost. Abrams also produced Cloverfield.

Cloverfield was a huge international success; costing only roughly $30 million to make, it has grossed more than $200 million worldwide in both theatrical and DVD revenue. A sequel is almost guaranteed.  

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Latest blogosphere posts tagged “cloverfield”

• J.J. Abrams’ Next Secret Project: 500 Rads

  
  News in Film — Authority: 557
  In the summer of 2007 , we started to hear whispers of a monster movie under the producer wing of “Lost” and “Alias” creator J.J. Abrams.  After months of speculation and cryptic viral marketing, Cloverfield stormed theaters and wreaked havoc on New York City. Now there is a report from Pajiba about ...
  3 days ago

• JJ Abrams Secretly Developing ‘500 Rads’

  
  ThinkHero.com - Sci-Fi Comic Books Movies and TV Online Video Blog Show — Authority: 434
  So JJ Abrams can pretty much do whatever he wants now, right? I mean, come on; Hollywood is at his creative mercy. Alias, Lost, Fringe, Mission Impossible 3, Cloverfield, Star Trek …that’s a pretty damn impressive track record for anyone, but I think I know what makes Abrams’ stuff so appealing. He always ...
  3 days ago

• Cloverfield Monster Vs Godzilla

  
  FactPile — Authority: 436
  Suggested by 06matthew06I don’t think we’ve seen the full powers of the Cloverfield monster (yet), so I think it’s going to be on the losing side of this match.What say you?Cloverfield Monster Vs Godzilla is a post from: FactPile Tweet This Post Cloverfield Monster Vs Godzilla is a post from: FactPile
  4 days ago

• Best alien invasion movies

  
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  Are you into aliens invading earth (in the MOVIES, that is)? Well, if you are, then here are some of the best movies portraying the epic battle between earthlings and extraterrestrials. Some of these movies are action packed, some are terrifying, and all are fantastic! And if you think that alien movies are just ...
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• That American Remake Of Let The Right One In You Dreaded? Too Late, Its Started

  
  :: The Playlist :: — Authority: 679
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• Top 9 Giant Movie Monsters

  
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• Cloverfield 2 Trailer Released? (video)

  
  ShowHype - Top Movies News, Videos, and Blogs — Authority: 163
  Was contacted via email by a man named Stuart who claimed to have a strange frightening encounter when on the train the other day. Seems like an interesting viral video to me!Check it out for yourself and say what you think! Clovefield Sequel? onlinesmiles posted 88 minutes ago from youtube.com Find more top ...
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• Once Upon a Time in Hollywood… (Part 6)

  
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• Counterpoint: Paranormal Activity Review pt II

  
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  As a Counterpoint to Arnold Babar’s Review of Paranormal Activity , we offer a different perspective. Sure Arnold didn’t hate Paranormal Activity , but our intern evidently thought it was the the ghost’s rattle, aka superlative. So in the honor of the open forum (and cos he was practically obsessive about it), ...
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• Paranormal Activity (2009, Oren Peli)

  
  Cinemachine — Authority: 106
  The success of Paranormal Activity is more interesting than the movie itself. At this point a lot of people are going to see what the buzz is about, and I cant imagine there have been a lot of repeat viewings, even from those who had a good time being scared.  The success has trounced Saw VI, which may encourage ...
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• Movie Review– Paranormal Activity

  
  Axis of Right — Authority: 428
  Yesterday I decided to see what the buzz was all about regarding this new movie Paranormal Activity .  The film is an independent film, cost about $11,000 to make, took only about a week to film, and was only released nationally by critical acclaim and popular demand.  I think the idea of having a “wicked” ...
  2 weeks ago

• Paranormal Activity (2009) ★★★★

  
  The Moving Arts Film Journal — Authority: 427
  Thump… Creeeak…..  THUMP! Fear.  The invaluable evolutionary tool that has enabled our survival of predation from prehistoric menaces like the saber-toothed tiger and aided our scattered tribes into eventual planet domination and thriving globalization has become all but useless.  Of course, true danger still ...
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• WEEZER Premieres New (If You’re Wondering…) Video

  
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  2 weeks ago

• Head to Head - Cloverfield

  
  QUICKFLIX BLOG — Authority: 131
  Welcome to the latest edition of Head to Head, in which our Quickflix critic takes on our readers in a rip-snorting battle to the death! You pick the film, and we pick the fight! This week, a reigning victor returned to take on the Cloverfield monster. Rohan Daenke previously took on DVDman (and won) by ...
  2 weeks ago

• …in which McNutt reviews Paranormal Activity – both “the marketing campaign” and “the movie”

  
  McNutt Against the Music — Authority: 108
  Given that I was a pretty big fan of both The Blair Witch Project and Cloverfield , and taking into account my reaction upon seeing Paranormal Activity this weekend, I’m starting to think that I’m something of a found-footage apologist. While many viewers get caught up on the films’ oft-shaky camera work or ...
  3 weeks ago

• TEN of TERROR: 10 Best Death Scenes

  
  Giant Killer Squid — Authority: 473
  GKS own Gavin Stone hand-picks his top 10 best death scenes...
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• Nausea Strikes Again During Paranormal Activity

  
  FilmCrunch — Authority: 480
  NOTE: This is not an indicator of how I felt about the movie. This is simply me telling you how the movie made me felt. I’m not a big scaredy-cat. I’m really not. I apparently just have a weak stomach. I should have known the night was going to go wrong from the minute I sat down for Paranormal Activity . ...
  3 weeks ago

• MovieCrunch Film Reviews: The Ruins, Shutter, The Eye, Cloverfield

  
  Full Halloween — Authority: 459
  MovieCrunch Film Reviews : The Ruins, Shutter, The Eye, Cloverfield Click here to view the embedded video.
  3 weeks ago

• Cheap Halloween Costumes (Video)

  
  Full Halloween — Authority: 459
  Halloween is today, and we know you’re not all wealthy enough to rent that ‘Cloverfield’ monster costume, so we’ve got some cheap costumes for you to check out. Click here to view the embedded video.
  3 weeks ago

• The Blair Witch Project: Ten Years Later

  
  MONDOmagazine — Authority: 124
  By Sean KellyThere is currently a lot of buzz going around for the film Paranormal Activity, out now in limited release, which some are pegging as “the next Blair Witch Project”.  It’s kind of congruent, since that film is currently in the midst of celebrating its tenth anniversary (having been released July ...
  3 weeks ago

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