cloverfield

Capitalizing on the growing viral marketing phenomenon to create a sense of mystery and intrigue almost more compelling than the film itself, Cloverfield is a modern age take on the classic "man in rubber suit" monster movie. Taking cues from inspirations as diverse as Godzilla and The Blair Witch Project, it depicts an attack on Manhattan by a giant creature of unknown origin, and follows a group of young New Yorkers as they attempt to flee the monster and save their friend.

The hype surrounding Cloverfield began months before the movie's actual release, when an enigmatic teaser trailer was attached to the beginning of Transformers in the summer of 2007. Showing only the briefest suggestive glimpse of the film, there was no title attached only a release date in January 2008. 

From there, speculation immediately began, dovetailing into a series of clues buried on hidden websites and in marketing materials distributed at 2007's San Diego Comic-Con International. Eventually the viral marketing components became revealed as a story in their own right suggesting some of the monster's origins and adding extra details to the film for those "in the know." These external marketing and story elements are similar to those utilized by producer J.J. Abrams's TV series Lost. Abrams also produced Cloverfield.

Cloverfield was a huge international success; costing only roughly $30 million to make, it has grossed more than $200 million worldwide in both theatrical and DVD revenue. A sequel is almost guaranteed.  

by Matt Springer Are you a writer, passionate about this or any other topic? Join Blogcritics!

Original Technorati articles tagged “cloverfield”

• in Videos
  Let Me In Trailer Released
  Let Me In trailer doesn't look bad, but do we need yet another English-language remake of a foreign film?
  by bryanmckay / on Jul 8, 2010

Latest blogosphere posts tagged “cloverfield”

 

• Strange Sounds Heard Worldwide: Hoax or Warning?

  
  Extraordinary Intelligence — Authority: 101
  Almost a year ago, I saw a peculiar video that sent chills down my spine.  In the video, a woman is recording a sound that appears to be coming from all around her, but the source cannot be identified.  As she listens to the sound, she feels rumbling in her home and she displays unease [...]
  1 week ago

• Russian space probe crashes in Pacific Ocean, fish reportedly startled

  
  SEO Consultant — Authority: 140
  On the plus side, the fish needed additional space probe parts. On Sunday night, fragments of Russia’s Phobos-Grunt probe landed in the Pacific Ocean 1,250 kilometers to the west of Wellington Island in southern Chile around 17:45 GMT. See original here: Russian space probe crashes in Pacific Ocean, fish ...
  2 weeks ago

• The Cabin in the Woods, een soort Evil Dead meets Cube

  
  De Ultieme FilmBlog — Authority: 110
  De horrorprent The Cabin in the Woods (2012) heeft ondertussen al 4 jaar lang op zich laten wachten, maar uiteindelijk heeft hij de weg gevonden naar de bioscoop. Het probleem lag op verschillende vlakken, enerzijds was de film eigendom van het failliete MGM en anderzijds wilden de makers een goede releasedatum. ...
  2 weeks ago

• Found Footage Fever: Reality TV Hits the Big Screen

  
  Big Hollywood — Authority: 693
  No stars, no budget, no problem. The shock success of “The Devil Inside,” a “found footage” thriller which hauled in nearly $34 million over the weekend, should finally pave the way for the most cost-effective film genre possible. The only question remaining is, why did it take so long to happen? The ...
  3 weeks ago

• If I Was Posting My Most Anticipated Films of 2012…

  
  Man, I Love Films — Authority: 469
  This would be towards the top…. And I doubt many of you have even heard of it. Chronicle is a film that is getting the full Cloverfield treatment in that it’s got the hand-held camera effect because it’s supposed to be filmed by the characters in the film. They’re going to be talking to you the whole ...
  3 weeks ago

• Boiling Point: What ‘The Devil Inside’ Teaches Us

  
  Film School Rejects — Authority: 642
  The Devil Inside  is the talk of the town for two reasons: number one, it made around $35 million in its opening weekend, which is big no matter what qualifier you tack on, but when that qualifier is a reported $1 million acquisition cost, it’s gigantic. Number two (heheh), it sucks. It sucks bad. That’s nothing ...
  3 weeks ago

Comments about cloverfield