cluetrain

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Welcome to the 'cluetrain' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'cluetrain'.

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Latest blogosphere posts tagged “cluetrain”

  • Markets are conversations!


    VERTSOL in WordpressAuthority Authority: 141
    Here is a slideshare, that will enlighten you folks on the truth about the Cluetrain Manifesto ! The 95 theses seem to be very comical, but underlying it are the wittiest lines dismantling the traditional corporate media. And here is the manifestation- filled with facts and figures, studies and testimonials, ...
    6 days ago
  • The Web


    Wir sprechen Online.Authority Authority: 142
    Weinberger , CM (115) : We do not know what the Web is for but we have adopted it faster than any technology since fire.
    6 days ago
  • My talk at the Canadian Marketing Association: Markets are networks


    Joho the BlogAuthority Authority: 583
    I gave a keynote at the Canadian Marketing Association ’s Marketing Week conference in Toronto a couple of days ago. It was a new talk, and I tried to structure it carefully. I’ve gone through my slides, and here’s an extended summary of what I said (or meant) in this 35-minute (?) talk. Title: After ...
    1 week ago
  • Beyond Social Media


    Doc Searls WeblogAuthority Authority: 610
    Consider the possibility that “social media” is a crock. Or at least bear with that thought through Defrag , which takes place in Denver over today and Thursday, and for which the word “social” appears seventeen times in the agenda . (Perspective: “cloud” appears three times, and “leverage” twice.) ...
    1 week ago
  • All Aboard the Cluetrain!


    The PR WarriorAuthority Authority: 457
    Psssssst! I’m going to let you in on a little secret. Well, it’s not exactly a ‘secret’ secret, but it appears to me there are many, many people in marketing, PR and communications – in fact, in business generally – who are unaware of what I’m about to tell you. I’ve been giving a lot of talks ...
    1 week ago
  • Brand positioning 2.0


    A Human VoiceAuthority Authority: 400
    Nice blog post about brand positioning in the post-cluetrain world by Francois Gossieaux over at EmergenceMarketing. Led me to contribute a rather over-long comment about how we (MotiveQuest LLC) approach brand positioning questions for our clients today. In the old days we had a product with rational and ...
    1 week ago
  • Social Media Experts Run Over By The Cluetrain


    Servant of ChaosAuthority Authority: 123
    Almost every presentation on social media that I see alludes to The Cluetrain Manifesto . Either that, or to the Obama campaign. Now, there’s nothing wrong with this – I myself am a huge fan of using the Cluetrain – but it is also important to use it IN and AS context. And it is also important to dig into the ...
    1 week ago
  • What’s wrong with this assumption?


    Doc Searls WeblogAuthority Authority: 610
    So I just went to look up Debora Spar’s Ruling the Waves , on Amazon , and was greeted by the above. Never mind that I wasn’t looking for what they said I just looked at. Consider instead the strangeness of having something with my name on it, as an author, and that I can reasonably be presumed to own ...
    2 weeks ago
  • [iab] Alain Heureux on regulating marketing


    Joho the BlogAuthority Authority: 583
    I’m at IAB (Interactive Advertising Bureau) in Milan. The Europe-wide president of IAB, Alain Heureux, is giving a talk that includes a section on the self-regulatory mechanisms IAB is proposing as it watches Brussels begin to formulate policy. NOTE: Live-blogging. Getting things wrong. Missing points. ...
    2 weeks ago
  • Cluetrainings


    Doc Searls WeblogAuthority Authority: 610
    Had a great time mixing it up with the BlogTalkRadio folks a couple nights ago, talking Cluetrain after 10 years . Here’s the show . Big thanks to Allan Hoving for lining up and co-hosting it with Janet Fouts and Jim Love . Janet tweeted it live. Afterwards  Jim Love put up a very interesting ...
    3 weeks ago
  • Cluetrain Manifest: Noch nie waren die 95 Thesen so aktuell wie heute


    :::Media-DigestAuthority Authority: 135
    “Die Vorfälle um Jack Wolfskin zeigen, dass die Thesen des Cluetrain-Manifestes so aktuell wie nie sind, obwohl sie schon zehn Jahr alt sind.” mehr bei best practice business
    3 weeks ago
  • whitehouse.gov and my recent government website rantings


    Olympia TimeAuthority Authority: 117
    Just a short one today: Whitehouse.gov runs on drupa . Drupal , a free and open source CMS. co.thurston.wa.us , olympiawa.gov , trlib.org dont.
    3 weeks ago
  • FRom the Berkman Center


    Joho the BlogAuthority Authority: 583
    Some posts from Berkpeople this week that I thought I’d call out: Dan Gillmor responds to a Washington Post op-ed that calls for federal subsidies to support local news gathering. Andrew Moshirnia at the Citizen Media Law Project opens his piece on the MPAA’s attempt to make some TV content un-recordable ...
    4 weeks ago

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