cluetrain

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Latest blogosphere posts tagged “cluetrain”

 

• The anachronistic social media agoraphobic

  
  Marketing Conversation — Authority: 454
  To follow up on my last post, Being pretty isn’t enough for social media success, I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of this sort of isolationism: invitational and exclusionary. They both mean you don’t venture outside your own ...
  6 days ago

• A long tail strategy for AdWords for blogger outreach

  
  Marketing Conversation — Authority: 454
  Last week, I wrote about how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, [...] ...
  2 weeks ago

• Future of Learning Content

  
  Disparate — Authority: 94
  If indeed Apple plans to announce not just more affordable textbook options for students, but also more interactive, immersive ebook experiences… Forecasting next week’s Apple education event  (Dan Moren and Lex Friedman for Macworld) I’m still in catchup mode (was sick during the break), but it’s hard to ...
  2 weeks ago

• Remembering Judith

  
  Doc Searls Weblog — Authority: 521
  I got to know Judith Burton when she was still Judith Clarke and Senior VP Corporate Marketing for Novell, in 1987. Novell had just bought a company called CXI, which had been a client of Hodskins Simone & Searls, the Palo Alto advertising agency in which I was a partner. By that time HS&S had come to ...
  2 weeks ago

• The Long Tail strategy for AdWords works for blogger outreach

  
  Socialmedia.biz — Authority: 441
  The Long Tail L ast week, I wrote about how to succeed with B-list bloggers , but maybe some of you arent convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to ...
  3 weeks ago

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