cmo

Welcome to the 'cmo' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'cmo'.

Latest blogosphere posts tagged “cmo”

• Agency-Backed Mortgage REITs at a Crossroads

  
  SeekingAlpha.com: Home Page — Authority: 681
  Patrick Harden submits: There is no doubt after the third quarters earnings reports that the agency-backed mortgage REIT sector is beginning to splinter into markedly different strategic approaches. FOMC minutes confirm the high demand for agency MBS, noting that: To provide support to mortgage lending and ...
  2 days ago

• Capstead Mortgage to Benefit from the Feds Interest Rate Decision

  
  SeekingAlpha.com: Home Page — Authority: 681
  Looking for a strong dividend paying stock that will benefit from the Feds historically low interest rate program? With the recession apparently over, the Federal Reserve on Wednesday held a key interest rate at a record low and again pledged to keep it there for an "extended period" to foster the fragile economic ...
  3 days ago

• The Marketing Hot Seat: Marc Meyer

  
  :: a thousand cuts :: adam cohen's blog — Authority: 459
  Of the folks who agreed to participate in the Marketing Hot Seat , Marc Meyer is one of the few I haven’t had the pleasure of actually meeting in person.  I hope that changes soon.  If you don’t know Marc, his blog is a continual source of thought provoking discussion in social media.  With his experience ...
  5 days ago

• CMO 2.0 Conversation with Gail Galuppo, CMO at Western Union

  
  emergencemarketing.com — Authority: 489
  My CMO 2.0 Conversation with Gail Galuppo, the CMO at Western Union was both fun and refreshing. Talk about the challenge of being in charge of a legacy brand that totally had to transform itself, with the added complexity of serving 15,000 distinct customer communities. Not an easy task, for sure, but one that Gail ...
  6 days ago

• The Risks of Clickthrough Determinism

  
  Web Liquid | thinking:returns Web Liquid | thinking:returns — Authority: 108
  AdAge.com recently reported on an intriguing trend towards lower participation rates in online display advertising ( What to Measure? Only 16% of the Web Is Clicking Display Ads” ).  The gist of the article is that only 8% of internet users account for 85% of all clicks on display ads, and that overall, so-called ...
  6 days ago

• Behind Closed Doors: What’s On the Mind Of Chief Marketing Officers

  
  Web Strategy by Jeremiah — Authority: 625
  We attended the Forbes CMO Summit in sunny Palm Beach, to learn what’s on the minds of executive marketing leaders. The conversation from this group regarding social was more sophisticated, which Charlene and I don’t think is reflective of most chief marketing groups we speak with. What’s unique about these ...
  1 week ago

• Poll: Over 50% Cite Unknowns and Uncertainly as SEO Barriers

  
  Enquisite — Authority: 119
  The second polling question in the webinar related to barriers limiting more investment in SEO by CMOs and marketing decision-makers. Perhaps not surprisingly, over 50% of respondents signaled “Uncertain ROI” and “Lack of understanding of the SEO opportunity.” With so much uncertainty, it’s not ...
  1 week ago

• Poll: 70% of SEO Not Based on Performance

  
  Enquisite — Authority: 119
  We completed a webinar with Search Marketing Now today, “Managing Search Success at the C-level: What Your CMO Should Know.” Great attendance and terrific insights from our moderator, Sramana Mitra (Forbes, Entrepreneurial Journeys). I hope we’ll be able to point to an archive copy shortly. During the ...
  1 week ago

• The Marketing Hot Seat: Aaron Strout

  
  :: a thousand cuts :: adam cohen's blog — Authority: 459
  Of the folks who agreed to participate in The Marketing Hot Seat (all of them marketing practitioners in some form), Aaron Strout is the only one who is currently a CMO .  At Powered , Aaron is in a position to talk with peers on a regular basis about justifying the ROI on community. I’ve gotten to know ...
  1 week ago

• 4entrepreneur podcast: Kodak CMO on Social Media

  
  4 entrepreneur — Authority: 103
  Subscribe Free Add to my Page Subscribe Free Add to my Page KODAK CMO on social media Jeff Hayzlett joined Kodak in April 2006 as Chief Marketing Officer. BEFORE KODAK Prior to joining Kodak, he served as president and chief executive officer of the Hayzlett Companies, Inc. His primary business was ...
  1 week ago

• Mary-Kate & Ashley Olsen take fashion to JC Penney

  
  D210 TV | Dallas Texas | Entertainment | Celebrity News and Events — Authority: 151
  Mary-Kate and Ashley Olsen will kick off a major push for a new exclusive junior collection for JC Penney called Olsenboye today with a truck cruising around New York selling merchandise and giving out cupcakes, balloons and pins, David Moin. Marketers Use Social Media To Contain ‘Badvocates’ Forbes CMO Network As ...
  1 week ago

• Large-Area TFT LCD Shipments Increase 2% M/M in September

  
  DisplayBlog — Authority: 537
  Copyright © 2009 DisplayBlog . Visit the original article at http://www.displayblog.com/2009/10/26/large-area-tft-lcd-shipments-increase-2-mm-in-september/ . Oversupply? According to DisplaySearch, September 2009 large-area TFT LCD panel shipments increased 2% M/M and 25% Y/Y to 52M units and setting a new ...
  1 week ago

• CMO 2.0 Influencer Conversation with Alan Webber, author and co-founder of Fast Company

  
  emergencemarketing.com — Authority: 489
  Having been a customer of Fast Company since the first release and having been an early advertiser in the magazine, I truly enjoyed having my CMO 2.0 Influencer conversation with Alan Webber, the co-founder of Fast Company, and most recently the author of a great book called Rules of Thumb . As usual, we started ...
  1 week ago

• Marketing Teams Should See the Michael Jackson Film

  
  Freaking Marketing — Authority: 91
  "The show we create here has to have people leaving and not being able to turn it off. They shouldnt be able to go to sleep. They have to see the sun come up and still be talking about it."...
  2 weeks ago

• New Branding Interview Questions With Yahoo! CMO, Elisa Steel

  
  SEO Hosting Blog — Authority: 499
  So far you’ve probably noticed that Yahoo! has shut down many of their old services such as Yahoo360 and GeoCities . And then you may have discovered that Yahoo! has released a new marketing campaign , homepage , search engine , and have started going nuts about selling ads in their new search result pages . ...
  2 weeks ago

• The Ad-O-Matic

  
  'Cross The Breeze — Authority: 411
  The future is here! After crowdsourcing as an option to create an advertising campaign , the Ad-O-Matic promises an even easier way out. Miami Ad School students created the all-in-one ad generator, watch it here: [Via AdFreak ]
  2 weeks ago

• Adobe Abandons Physical Product Launch Events

  
  Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate Marketing — Authority: 460
  , is making similar changes with its product launches. CMO Ann Lewnes cites two reasons for abandoning traditional product launch strategies: high cost and limited reach. The latest launch of Adobe’s CS4 suite of creative programs went completely digital. And the difference, according to Ms. Lewnes, was quite ...
  2 weeks ago

• The Marketing Hot Seat: Kyle Flaherty

  
  :: a thousand cuts :: adam cohen's blog — Authority: 459
  I met Kyle Flaherty prior to his Boston to Austin journey and knew early on that he was a thought leader in marketing.  As Director of Marketing and Communications for Breakingpoint , Kyle is passionate about applying new marketing techniques in the B2B arena.  Besides his passion for the Red Sox, he and I ...
  2 weeks ago

• Media Monday: Viral campaigns are least effective in India

  
  Trakin' the india business buzz — Authority: 474
  As per a survey by Sapient Interactive on digital media ads and their effectiveness in India, Viral campaigns are believed to be the least effective of marketing methods. This was based on the report “Digital Marketing: The CMO perspective” where Chief Marketing Officers of various sectors took the survey. ...
  2 weeks ago

• CMO Poll: Social Media Better Done In-House

  
  Brand New Day - BusinessWeek — Authority: 112
  The CMO CLUB Weekly Poll Question: Which of your groups is best equipped to help you with your social media efforts today? Survey question conducted October 1 – October 7, 2009 114 CMOs responded: 65.6% In House 15.6% Interactive Agency 9.4% PR Firm 9.4% Social Media Agency 0% Creative/Ad Agency A ...
  3 weeks ago

Comments about cmo