communication strategy

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Latest blogosphere posts tagged “communication strategy”
 

  • How to Be Assertive, Not Aggressive


    Authority Authority:
    Drawing the line between aggressiveness and assertiveness has always been difficult to navigate when trying to advance in one’s career. There is a tendency to second-guess oneself when taking a stand, “Will I step over the line? If I do nothing, will I lose ground?” Read more to learn about how to walk the ...
    1 week ago
  • It Is Personal


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    By Tibor Shanto – tibor.shanto@sellbetter.ca One questionable piece of advice sellers are given is not to take “things personally”. While I understand the sentiment behind it, encouraging sellers to not go down a dark hole, there is something wrong with telling professional sales people, in ...
    1 week ago
  • Jim Lukaszewski’s 2013 School for Strategists


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    The Public Relations Society of America presents Jim Lukaszewskis 2013 School for Strategists -- Advanced Crisis Communication Strategy: How to Think and Advise Management Strategically During Tough Situations and Crises.
    1 week ago
  • Steven Pinker: What our language habits reveal


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    In an exclusive preview of his book The Stuff of Thought, Steven Pinker looks at language and how it expresses what goes on in our minds — and how the words we choose communicate much more than we realize.
    2 weeks ago
  • Nilofer Merchant: Got a meeting? Take a walk


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    Nilofer Merchant suggests a small idea that just might have a big impact on your life and health: Next time you have a one-on-one meeting, make it into a “walking meeting” — and let ideas flow while you walk and talk.
    2 weeks ago
  • The Birthplace of Cynicism Is an Iceberg


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      By Thomas J. Lee Companies and other large organizations—agencies or administrations of government, universities, non-profits, hospitals, museums, and the like—typically go to great lengths to craft their formal strategic messages.   These organizations appreciate the importance of carefully defining ...
    2 weeks ago
  • How B2B companies are using social media to reach customers


    Lee's new-look Better Communication Results blogAuthority Authority: 102
    Guest post by Simon Salt   W hen you read the words “social media” in the context of brands and companies, you likely think of Disney, Pepsi, Marvel or McDonald’s, or any number of other consumer brands that have a big presence on Twitter, Facebook and the other social networks. Social media campaigns ...
    2 weeks ago
  • Will you choose process or passion to build your business legacy?


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    In a split second your business legacy can be cast. Today I’m going to take a look at two professional footballers’ contrasting approaches to the game they play for a living. And perhaps... Visit PR Detox to read this post in full, plus lots more great free PR advice for entrepreneurs and marketers.
    2 weeks ago
  • Time To Grow Up – Sales eXchange 198


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    By Tibor Shanto – tibor.shanto@sellbetter.ca When my kids were young and they would wish for something not real, or as a way to avoid a task, like “I wish I didn’t have to clean my room”, “I wish I could grow up to be a princess”, their grandmother always responded by saying “If wishes ...
    2 weeks ago
  • Jim Lukaszewski’s 2013 School for Strategists


    Authority Authority:
    The Public Relations Society of America presents Jim Lukaszewskis 2013 School for Strategists -- Advanced Crisis Communication Strategy: How to Think and Advise Management Strategically During Tough Situations and Crises.
    2 weeks ago
  • What if you could defeat the Status Quo


    Authority Authority:
    By Tibor Shanto – tibor.shanto@sellbetter.ca All this week I have posted clips from a recent interview with Ago Cluytens , for his Coaching Masters Series .  We dealt with a number of issues around selling to buyers who are traditionally referred to as being Status Quo.  Being the weekend, I ...
    3 weeks ago
  • Keith Chen: Could your language affect your ability to save money?


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    What can economists learn from linguists? Behavioral economist Keith Chen introduces a fascinating pattern from his research: that languages without a concept for the future — “It rain tomorrow,” instead of “It will rain tomorrow” — correlate strongly with high savings rates.
    3 weeks ago
  • Emotion + Risk in Getting Buyers to React and Act! (#video)


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    By Tibor Shanto – tibor.shanto@sellbetter.ca Today I feature the third excerpt from my discussion with Ago Cluytens , for one his Coaching Masters Series interviews.  Today we look at the roles played risk and emotion in getting buyers to not only react, but act. In Monday’s clip , I talked ...
    3 weeks ago
  • Difficult Conversations


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    In a Special Report entitled “Working Together Toward Conflict Resolution on the Job and at Home” published by the Harvard Law School Program on Negotiation, the authors note that sometimes, “tough, honest conversations are critical…”. Such tough conversations are made up of three parts; (1) the “What ...
    3 weeks ago
  • Be Provocative in Demonstrating Results (#video)


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    By Tibor Shanto – tibor.shanto@sellbetter.ca Monday I shared a clip from a discussion with Ago Cluytens , for one his Coaching Masters Series .  Today’s second clip looks at the need to be provocative in gaining traction with entrenched potential buyers. The challenge many of in sales face is ...
    3 weeks ago
  • The Power of an Apology


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    Critics who accused President Obama of leading an “apology tour” during his early foreign trips might claim some vindication from this week’s presidential visit to Israel, which culminated in a spectacular apology that took place in a trailer at the airport as the president was about to depart for Jordan.
    3 weeks ago
  • Using Social Media to “Prep” Customers for a Sale


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    The Pipeline Guest Post – Megan Totka Social media websites are a great sales and marketing tool, there’s no denying it. I would venture to say that most companies have a presence on at least one social media site, and if they don’t, they should! Many companies are developing marketing campaigns that are ...
    4 weeks ago
  • Can You Switch Hit For Sales Success?


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    By Tibor Shanto – tibor.shanto@sellbetter.ca I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography.   Each territory had ...
    4 weeks ago
  • Selling In The Right Time Frame – Sales eXchange 196


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    By Tibor Shanto – tibor.shanto@sellbetter.ca One common theme here and at other quality sales sources, is the need to cover the entire buying organization, top down, bottom up, and all sides.  This not only eliminates the need to go around or over someone , but delivers a number of benefits and ...
    4 weeks ago
  • Psst! Wanna Hear the Secret To Success?


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    Can you guess what my name is? (courtesy of Film Quest ) Secrets. Mysteries. Codes. Puzzles. Riddles. These are the stuff of books, movies, television programmes and radio shows. They tease us, allure us, and tempt us, drawing us deep into an enshrouded shrine of enchantment where magic potions and incantations ...
    5 weeks ago

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