communitybuilding

Welcome to the 'communitybuilding' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'communitybuilding'.

Latest blogosphere posts tagged “communitybuilding”

• Eyeballs vs. hearts-and-minds marketing

  
  Sustainable Marketing Blog — Authority: 121
  When prompted to define sustainable marketing, I often use the contrast between eyeballs and hearts-and-minds marketing. Eyeballs marketing: “My eyes!” Eyeballs marketing aims to reach as many people with as many touches as possible on the company’s terms. Eyeballs marketing knows it takes a number of ...
  14 hours ago

• Applying positive psychology in marketing

  
  Sustainable Marketing Blog — Authority: 121
  Positive psychology keeps cropping up on my radar, whether it be through works like Flow: The Psychology of Optimal Experience or the “Stiglitz Report” . In a nutshell, if traditional psychology deals with pathologies of the human psyche like mental illnesses, positive psychology focuses on human strengths ...
  2 days ago

• Management- vs. employee-driven community involvement

  
  Sustainable Marketing Blog — Authority: 121
  Integrating cause marketing into your company’s strategic core makes for the right start toward building a triple bottom line business. How do you decide what cause or causes to support? You have essentially two alternatives for this internal process: top-down or management-driven , and bottom-up or ...
  2 weeks ago

• How a Journalist Engages Fans

  
  The Key Influencer — Authority: 123
  « Marketing in 2010 (free eBook) | Main How a Journalist Engages Fans Kristof has 145,979 fans on Facebook . He writes at The New York Times and he writes for his readers. Hes humanizing his work by telling the stories of the people he meets through his personal lens. And hes doing that in a ...
  2 weeks ago

• Cause marketing and social sustainability, Part 2

  
  Sustainable Marketing Blog — Authority: 121
  Even though from the social sustainability standpoint its shortcomings outweigh its advantages, cause marketing has its place in fostering the social sustainability of business. You will do well by doing good. Using cause marketing for enhancing your company’s People bottom line will require a few adjustments, ...
  3 weeks ago

• Cause marketing and social sustainability, Part 1

  
  Sustainable Marketing Blog — Authority: 121
  With the holiday shopping season nearing its holy climax, what better time to evaluate from the business perspective the viability of cause marketing for social sustainability. Does cause marketing work? How to get the most from it? Define: Cause marketing Cause or cause-related marketing is a company’s ...
  3 weeks ago

• Going Tech Free At School - Looking For Ideas!

  
  One Green Generation — Authority: 115
  Hi everyone.  Hope you’re having a lovely start of the week, and that my “feeling sluggish” post helped a bit! I just received an email asking for thoughts about going technology free at school.  I think it’s a FABULOUS idea, and thought you all might have some great suggestions for this young reader: [...]
  4 weeks ago

• Groupthink in Action

  
  Disparate — Authority: 99
  An interesting situation which, I would argue, is representative of Groupthink . As a brief summary of the situation: a subgroup within a larger group is discussing the possibility of changing the larger group’s structure. In that larger group, similar discussions have been quite frequent, in the past. In effect, ...
  4 weeks ago

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