competitive intelligence

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Latest blogosphere posts tagged “competitive intelligence”

 

• Competitive Intelligence for PR Part 2: Optimize Content with Search Data

  
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  Image from: Keywords / Shutterstock In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your ...
  2 weeks ago

• Who Are Your Top 5 Competitors?

  
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  Michael Martinez brings up a good point about competitive analysis. He says, In search optimization your top five competitors are the five sites that appear most often in the same queries that drive traffic to your Website…. You are ONLY competing with other sites that appear in the same queries that drive traffic ...
  3 weeks ago

• Get a Sense of How Your PPC Ad Compares to Your Competitor’s

  
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  You’ve written what you perceive to be a good ad (or let’s hope you wouldn’t have written it). But, what you perceive doesn’t matter. It doesn’t matter to the search engine (Google in this example), and it doesn’t matter to the searchers. What matters is what the searchers think of your ad compared to ...
  3 weeks ago

• Eight Silly Data Myths Marketing People Believe That Get Them Fired.

  
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  It turns out that Marketers, especially Digital Marketers, make really silly mistakes when it comes to data. Big data. Small data. Any data. In the last couple months Ive spent a lot of time with senior level marketers on three different continents. Some of them are quite successful, but sadly many of them were not. ...
  3 weeks ago

• Job Search: How to Effectively Research a Potential Employer (Part 1 of 2)

  
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  Now that you are in the job market, you have a good deal of time on your hands to use to analyze what your next steps will be, while developing a Strategic Job Search Plan . A few sample questions you may wish to ponder to get you started are: Which ‘niche’ do you want to target? What size of firm do ...
  4 weeks ago

• 2,000 Words of Insight from Only 2 PPC Competitive Metrics

  
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  When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they’re spending their money, what’s working ...
  4 weeks ago

• 2,000 Words of Insight from Only 2 PPC Competitive Metrics

  
  — Authority:
  When managing PPC campaigns (or any marketing campaigns for that matter), analyzing, testing and adjusting given information about your competitors can be extremely helpful and necessary. Knowing what they may be doing better and/or what you may be doing better, when they’re spending their money, what’s working ...
  4 weeks ago

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