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Latest blogosphere posts tagged “connecting+with+influencers”
As of 2006, Nike was spending $475 million annually on endorsement deals with athletes. LeBron James made $33 million in 2013 from endorsement deals for companies like Samsung, Nike, and Coca-Cola (Sprite). Why such huge spending on endorsements? According to a 2012 study by Anita Elberse and Jeroen Verleun in ...3 weeks ago