Search / 52 posts tagged consumer generated advertising

About 11 months ago a gamer who goes by Levinator25 posted the following video to YouTube show a glitch in the EA game Tiger Woods 08 called the "Jesus shot" since you can hit the ball standing in the middle of a lake. The video made the rounds with gamers all over the world having a good laugh at this interesting gaming opportunity.

It’s unfortunate that most online-polls don’t provide an incentive. But if you do see a poll invitation surrounding an online video (on YouTube or other sites), I encourage you to participate, and do so thoughtfully and honestly. I’ll briefly explain how they work, and why viewer feedback is so important to sustaining online-video model.

Dina Gowar | FMCG Category Development Manager, EMEA The King is dead, long live the King!  A proclamation which is heard following the ascension of a new monarch.  It’s also deemed a traditional cheer when the rightful heir to the throne is placed.  Fitting then that currently the consumer is seen

Image via CrunchBase Anyone who has ever played a video game is familiar with the art of the glitch. It's as much a part of the gaming culture as mustachioed plumbers with an intense hatred of turtles.

A while back, we gave you the scoop on a billboard campaign designed to bring together the best of the most well-endowed. Just to refresh your memory, anyone (women only of course) could sign up for the photoshoot and become the "next" anonymous Wonderbra model.

Sunday’s New York Times surprised me with ” Fox News Joins a Social Network, but Not Its Parent’s Site” “Fox News Channel wants more friends. But instead of reaching out on the News Corporation’s own social network, MySpace, the cable news channel is choosing to network on the site’s chief rival, Facebook.

Sunday’s New York Times surprised me with ” Fox News Joins a Social Network, but Not Its Parent’s Site” “Fox News Channel wants more friends. But instead of reaching out on the News Corporation’s own social network, MySpace, the cable news channel is choosing to network on the site’s chief rival, Facebook.

What’s the best way to promote films with online communities? I was pondering this last night when my friend Jim sent me the trailer for his directorial debut, Eden Lake. As the UK Marketing Director of a major film company recently told me, film promotion has some particular challenges.

Avenue A/Razorfish, the digital ad and media planning service has partnered with Pluck, the social media technology company to create AdLife, which apparently will be a traditional digital advertising tool with social media marketing elements.   It will incorporate things like user-generated content in online ad units.

MacDonalds Chant Off. User Generated Content is a horrid term, how about we use Consumer Generated Media? Or even better, People Creating Stuff. From New York Times: The year was 1974: gas prices were high, inflation was rampant and an unpopular Republican occupied the White House.