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1. 

   Daily Reading 10/7/08

   http://paulgillin.com/ 2008/ 10/ daily-reading-10708/

   WOMMA’s Influencer Handbook The Word of Mouth Marketing Association has come up with a compact and useful set of guidelines for marketing to social media influencers. It’s available for review and comment through Oct. 20, after which it will be published.

   13 hours ago by pgillin in Paul Gillin's Blog · Authority: 102
2. 

   The State of “Citizen Journ”

   http://prblog.typepad.com/ strategic_public_relation/ 2008/ 10/ the-state-of-ci.…

   With apologies to Orson, two recent news events have folks questioning citizen journalism. CBS had an embarrassing lesson in citizen journalism while Apple got an expensive lesson. This Is New. And It’s Important. The bottom line is that dwindling media resources make citizen journalism a must-have, not a trendy nice to have.

   20 hours ago by prblog in Strategic Public Relations · Authority: 118
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   Videos about consumer generated media

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4. 

   The State of “Citizen Journ”

   http://prblog.typepad.com/ strategic_public_relation/ 2008/ 10/ the-state-of-ci.…

   With apologies to Orson, two recent news events have folks questioning citizen journalism. CBS had an embarrassing lesson in citizen journalism while Apple got an expensive lesson. This Is New. And It’s Important. The bottom line is that dwindling media resources make citizen journalism a must-have, not a trendy nice to have.

   20 hours ago by kdugan in Strategic Public Relations · Authority: 187
5. 

   My toothbrush is cooler than yours

   http://www.larakretler.com/ ?p=118

   Recently I discovered the best toothbrush ever, the Colgate 360. Think all toothbrushes are alike? Think again. This thing rocks. It’s got the perfect hand shape and the ideal mouth feel, plus??it gets your choppers - and everything else in there - feeling super clean.

   1 day ago by ellkay in Lara Kretler’s Blog — PRogress not PRfection · Authority: 22
6. 

   When did we start trusting strangers? New research from Universal McCann

   http://blog.freshnetworks.com/ 2008/ 10/ when-did-we-start-trusting-strangers-ne…

   Earlier this year, we posted about research from Universal McCann looking at the impact of social media. Thanks to Simon at Curiously Persistent, I came across some new and equally interesting research from the team their. This time they look at the influence we have online, how we respond and react to other people, and how user-generated content informs our decision making.

   5 days ago by mattrhodes in FreshNetworks Blog · Authority: 98
7. 

   Panel: Community is Content

   http://paulgillin.com/ 2008/ 09/ panel-community-is-content.html

   Panel: Community is Content Posted by: admin in consumer_generated_media, mainstream_media MediaPost assembles a panel of a dozen experts to discuss the future of media. They include top editors, marketers, regulators and technologists.

   6 days ago by pgillin in Paul Gillin's Blog · Authority: 102
8. 

   Hertz #1 By a Mile – Thanks Walter!

   http://humanvoice.wordpress.com/ 2008/ 10/ 01/ hertz-1-by-a-mile-%e2%80%93-thank…

   On Friday afternoon I returned to the Hertz LAX location at 12:30 PM with 1 hour until my flight left. If I didn’t make the flight, I would be stuck at LAX for at least 6 hours. To make things worse, I was flying on United - which at LAX is the last of 9 stops that the Hertz bus makes.

   6 days ago in A Human Voice · Authority: 15
9. 

   ON: Philips Manalogues

   http://joannapenabickley.typepad.com/ on/ 2008/ 09/ on-philips-mana.html

   What do guys want to talk about??? If you don't know you better ask someone! It is entertaining as hell. Better yet, just visit Philips' Bodygroom Manalogues. It started with the "shave everywhere" campaign. Now that guys are talking about shaving everywhere, Philips has taken the consumers stories and created launch pad for them to be shared.

   8 days ago in ON: Digital+Marketing · Authority: 13
10. 

    ON: Philips Manalogues

    http://joannapenabickley.typepad.com/ on/ 2008/ 09/ on-philips-mana.html

    What do guys want to talk about??? If you don't know you better ask someone! It is entertaining as hell. Better yet, just visit Philips' Bodygroom Manalogues. It started with the "shave everywhere" campaign. Now that guys are talking about shaving everywhere, Philips has taken the consumers stories and created launch pad for them to be shared.

    8 days ago by joannapenabickley in ON: Digital+Marketing · Authority: 21
11. 

    Al Gore Didn't Invent The Internet, But "Internet TV" He Might Have A Claim To

    http://www.adpulp.com/ archives/ 2008/ 09/ al_gore_didnt_i.php

    I was watching Current on Comcast cable last night and was struck by the number of consumer generated spots the channel was serving. These ads even have their own acronym, VCAM, which stands for Viewer Created Ad Message. Here is Current's pitch: We've teamed up with the world's biggest brands and they want you to make their commercials to run on Current TV.

    11 days ago by shartley in AdPulp: Daily Juice from the Ad Biz · Authority: 214

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