consumer behaviour
Tag details
Welcome to the 'consumer behaviour' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'consumer behaviour'.
Latest blogosphere posts tagged “consumer behaviour”
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The Impact of Brand Personality on Brand-Aroused Feelings.pdf
OnlineFreeEBooks.net the most imitated free ebook site —
Authority:
Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes, mobile phones and ...1 day ago -
New research shows consumers still looking beyond price when grocery shopping
Australian Food News —
Authority: 512
Nearly half of food and beverage category shoppers and almost 60 per cent of health/beauty and household goods category shoppers purchase their preferred brand even when a less-expensive alternative is available, with many shoppers using coupons and price promotions simply to justify purchasing preferred brands - ...1 day ago -
Functional foods facing an uncertain future
Australian Food News —
Authority: 512
Although the market seems set for further growth over the next five years, there remains considerable uncertainty over the future development of two key functional food categories: products promoting a heart health benefit and those that are marketed on an anti-ageing platform, according to the latest findings from ...3 days ago -
Changes in grocery shopping trends see more purchase decisions made at-home
Australian Food News —
Authority: 512
Underneath all the news coverage highlighting the dichotomy between a range of economic indicators that point to a recovering economy and the persistent concern about the sustainability of a recovery are many subtle behaviours from shoppers that combine to form significant trends. A new report from American-based IRI, ...4 days ago -
Vegemite, Coca-Cola and Tim Tam among Australia’s favourite brands
Australian Food News —
Authority: 512
While technology brands are at the top of the tree when it comes to Australia’s favourites, food and beverage brands do not sit too far behind, according to recently released research.George Patterson Y&R’s Brand Asset Valuator study saw Google top the list of the favourite brands of Australian consumers, ...6 days ago -
Changing behaviour by making it fun
Where is the sausage? —
Authority: 112
Popped over to Living Brands, the blog of Jon Howard from agency Quietstorm, after having finally met him in a client workshop for Richmond sausages. And I was rewarded with a great post about changing consumer behaviour using fun , via Charles at Punk Planning. I posted on this subject a while back, about how ...1 week ago -
Free Shipping at Tilly’s
Stealth Acquisitions —
Authority: 118
With the holidays right around the corner, Tilly’s is kicking off the shopping season by offering you their popular promotional code - Free Shipping on all orders! There is no spend limit so shoppers will enjoy free shipping on everything at Shop at www.Tillys.com.Shop the Latest Fall Fashion @ Tilly’s. Use ...1 week ago -
Digital Ghetto
renaissance chambara alias Ged Carroll —
Authority: 472
Back in December last year, I light-heartedly posted about class and the internet . Part of this was inspired by an old article written in The Sun just before I joined Yahoo! back in 2005 ( If you Yahoo, you’re chav by Harry Macadam February 3, 2005). But there is now very real digital ghettoes. It makes ...2 weeks ago -
Brand names face uphill battle
Australian Food News —
Authority: 512
Consumers who are buying more private label brands say they won’t return to name brands in the foreseeable future, the yearlong shopper experience study currently underway by American-based The Integer Group and M/A/R/C Research has revealed. However, brand names still have the opportunity to claw back market share ...2 weeks ago -
Marketers - Should You Empathize ?
Marketing Environment —
Authority: 110
Have you ever been empathetic ? I guess, No One can ever be sincerely empathetic for anyone. I admit, I have never been. After all, You, Me & Everyone is Selfish to a point that we do empathize, but are seriously not deep down within. To express Sympathy in simpler terms, it is "more than feeling compassion or ...3 weeks ago -
Consumption contrasts in Tiger vs. Dragon
Buyer Behaviour —
Authority: 428
Its fascinating to study the contrasts in consumption behaviour in India, vis -a- vis China. Chinas been a difficult market to crack for foreign firms. Whats interesting to note is the Chinese consumers reaction of foreign goods. Undercutting prices has not worked for MNC brands. In fact Chinese consumers ...3 weeks ago -
Consumption bereavement: Consumers’ condition when favourites go extinct
Thaindian News —
Authority: 708
Wellington, October 20 (ANI): Are you sad about your favorite coffee shop being shut down, or maybe ending of your favorite show? Well, researchers have coined a term to define your condition: Consumption Bereavement. The technical definition of the new phrase is that it is the process by which consumers react ...3 weeks ago -
Did u know 4.0…well…did you?
Creative Social Blog —
Authority: 118
Only today while looking through my browser history did the thought strike me about the sheer amount of webpages we skip through on a daily basis. We’re hurtling forward so fast there’s barely a chance to take stock of the breath of information we digest (or ignore) every hour. For some interesting stats on ...3 weeks ago -
Economist New Media Forum Broadcast Live
mobiEnthusiast.mobi —
Authority: 410
Event to feature top media and business thought leadersNote: the links in this story are not optimized for mobileThe Naked Media show from ScribeMedia.org is offering free web viewing of their live broadcast from the Economist Media Convergence Conference in New York City on Tuesday, October 20th @ 3:15pm Eastern ...3 weeks ago -
Diwali, Marketers, Consumption & More ...
Marketing Environment —
Authority: 110
The Diwali Season is ON and the marketers are the ones who are not relaxing at all. It is the few seasons in India which is a barometer to consumer sentiment. If consumers let go some moolah from their pockets, it would result in a rejoice of Marketers and a cheer for future consumption. If consumers resist, the ...3 weeks ago -
Consumers find it difficult to change grocery stores
Australian Food News —
Authority: 512
Switching between supermarkets has not been as easy for consumers as they suggested, according to new research from the British branch of market research firm Mintel.Studies last year in the US, Australia and the UK indicated that as many as one in three would actively consider a change to their primary grocery store, ...4 weeks ago -
A comfort food fallacy?
Australian Food News —
Authority: 512
In times of uncertainty the common perception is that consumers will gravitate toward familiar food favourites, but new research suggests that this may not be the case.A study in the Journal of Consumer Research shows that stress and upheaval actually lead people to choose less-familiar foods over “comfort ...4 weeks ago -
Challenge set for food and grocery sector as shopping habits change
Australian Food News —
Authority: 512
Shoppers are likely to make a number of changes to their shopping habits in coming years with discount grocers and local food producers to be among the big winners, according to research from Britain.The research into likely grocery behaviour in 2012, from grocery analysts IGD, shows more than half (54%) of shoppers ...4 weeks ago -
The price barrier to sustainable shopping
Australian Food News —
Authority: 512
Financial constraints are restricting ‘green and ethical living’, according to the British-based division of market researchers Mintel.Indeed, one in five consumers are not in a financial position to think about green or ethical issues. Even before the recession, price premiums were a barrier to more widespread ...4 weeks ago
