consumer engagement

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Welcome to the 'consumer engagement' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'consumer engagement'.

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Latest blogosphere posts tagged “consumer engagement”

  • Twelve Days of Digital – Day 9


    PepperDigitalAuthority Authority: 116
    This Yaris Toyota Faux Pas By Sahana Jayaraman, PepperDigital My last post for 12 days was about a “good” campaign, so today’s post is about a “bad” campaign. Toyota’s social media campaign was one campaign I’d recommend reading about that that we could all learn from. Without beating them up too ...
    1 day ago
  • Kontera Sees Consumer Electronic Advertising on the Rise


    Ad Operations OnlineAuthority Authority: 488
    Consumer Electronics Advertising Activity Up More Than 80% Compared to Last Holiday SeasonSAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that as the fourth quarter nears its end, the company has seen more than 80% growth in the Consumer Electronics ...
    2 days ago
  • How to Clear Off Your Desk to Win More Clients


    SPURspectivesAuthority Authority: 114
    As the year draws to a close, I have time to reflect on the giant heaps of stuff I have collected throughout the year. (No, that is not a picture of my desk!) I have whitepapers, research reports, position papers, guides, presentations, tools and a whole host of other stuff. Most of it is great material. Some of it ...
    1 week ago
  • A Little Something For The Holidays From Seth Godin


    SPURspectivesAuthority Authority: 114
    It must be Christmas time. Here’s a gift from Seth Godin: His new e-book, “ What Matters Now ,” is a wonderful grouping of short articles by a bunch of big thinkers. It is just what you need to get your mind working. If you are planning for next year, or nervous about the plans you already made, you need to ...
    1 week ago
  • The Power of Customer Reviews


    DIY MarketingAuthority Authority: 117
    The e-tailing group and Power Reviews did an interesting study that was published in September—something else that has been sitting around on my desktop. An article in Ad Age (subscription may be required) on small marketers who were successfully using reviews to get their products noticed motivated me to get ...
    2 weeks ago
  • Brand Conflicts — A Lesson In Physics


    SPURspectivesAuthority Authority: 114
    I love brand strategy. There’s nothing that I find more fulfilling than the process of developing positive perceptions. It’s fun to be called in to wade through the morass of product and service attributes, history, competition, and market conditions to try to figure out how to generate positive change. The ...
    2 weeks ago
  • Kontera Sees Dramatic Surge in Beauty and Apparel Advertising for the Holiday Season


    Ad Operations OnlineAuthority Authority: 488
    Retailer Advertising Activity Doubles 4th Quarter 2008 VolumeSAN FRANCISCO – Kontera, the leading provider of relevant In-Text Advertising and Information Solutions, announced that two-thirds into the fourth quarter, it has already seen twice as many beauty & apparel advertising campaigns sign with its service ...
    2 weeks ago
  • Storytelling for Business — The Campfire Principle


    SPURspectivesAuthority Authority: 114
    Did you ever go on a campout? Do you remember telling stories around the campfire? Could you tell one of those stories today? Believe it or not, most people can. That story that you heard once or twice as a child is a vivid memory that can be recalled and retold. That’s pretty powerful. So, how do you make that ...
    3 weeks ago
  • ‘Tis the season to be tweeting…


    PepperDigitalAuthority Authority: 116
    By Carl Foster, PepperDigital In the UK, Monday was not just the start of any other week, it was ‘Mega Monday’, the busiest day of the year for online shopping. Apparently, the onset of December coupled with the prospect of sharp elbowed crowds on the high street means we fire up the laptop, get out the ...
    3 weeks ago
  • 3 Things We Can Learn From Tiger Woods


    SPURspectivesAuthority Authority: 114
    I hate to say I told you so, but… Several weeks ago I wrote a blog post about transparency — telling your constituents what is going on, no matter how horrible you think the consequences may be, because they will invent something far worse on their own if you don’t tell them the truth. So, why am I saying I ...
    4 weeks ago

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