consumer marketing

Welcome to the 'consumer marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'consumer marketing'.

Latest blogosphere posts tagged “consumer marketing”

• WOMMA Looks at the FDA Social Media Hearings

  
  Digital Influence Mapping Project — Authority: 409
  After the first day of FDA Hearings, WOMMA , Ogilvy and LiveWorld held a tweetup at Ogilvy with WOMMAs legal counsel, Tony DiResta. Tony guided WOMMA through our work that led to the recent FTC Guidelines on Endorsements and Testimonials. Hes also author of the W OMMA Blog, DiResta the Law , where he shares on the ...
  23 hours ago

• WOMMA Presents at the FDA Social Media Hearings

  
  Digital Influence Mapping Project — Authority: 409
  I attended most of the the two day  FDA Hearings on use of the Internet and Social Media and was pleasantly surprised. The agenda was jam-packed. It was like speed-dating or some other rapid-fire challenge. While I was skeptical of the format and whether there would be substantive suggestions and ideas, both worked ...
  1 day ago

• Crowd-Sourcing Responsibility: Pepsi

  
  Copywrite, Ink. — Authority: 421
  As a marketer, PepsiCo appears lost. As a company, it might be in trouble. While there is something to be said for experimentation, PepsiCo has canned more marketing misses than hits in the last year. In an effort to continually target the next generation, it seems to have forgotten how to be a business. In fact, if ...
  1 week ago

• Starting and Running Your Own Small Farm Business

  
  The Small Business Growth Blog — Authority: 127
  Starting and Running Your Own Small Farm Business Locally grown produce and specialty farm products are finding eager new customers every season. Farmers’ markets sprout up every spring, luring tourists and locals with pasture-raised meats, organic vegetables and fruit, artisanal ...
  1 week ago

• Green Your Business

  
  FuelNet Daily Tips — Authority: 125
  According to a report by BBMG , 77% of consumers agree they “can make a positive difference by purchasing products from socially or environmentally responsible companies.” Unfortunately, today fewer small business owners (37%) are taking steps to show their customers they are environmentally friendly than was the ...
  2 weeks ago

• Hispanics Respond to Cell Phone Ads 5-10 Times More Than On-line Ads

  
  CollegeRecruiter.com Blog — Authority: 124
  One of the under reported aspects of cell phone text messaging (SMS) and other forms of mobile marketing is that it is not a level playing field. The conventional wisdom is that younger people tend to use their cell phones more and be more receptive to receiving ads on them than older people. While that is certainly ...
  2 weeks ago

• Video: Overview of CollegeRecruiter.com for Advertisers

  
  CollegeRecruiter.com Blog — Authority: 124
  
  2 weeks ago

• Four Tips for Reaching College Students Through Email Marketing

  
  CollegeRecruiter.com Blog — Authority: 124
  Email marketing is regarded by many as the real killer application when it comes to social networking. Twitter, Facebook, MySpace, YouTube, and the other so-called titans of social media have no where near the number of users and amount of usage as does email. It is amazing that in just a couple of decades, weve gone ...
  3 weeks ago

• Marketing to Moms: “The Shift Has Happened”

  
  360PR Blog — Authority: 115
  The key take-away for me at this week’s Marketing to Moms conference was about story-telling. Not story-telling by advertisers or PR people – not the campaigns and messages that are pushed out. I’m talking about the stories created by the millions of consumers on YouTube, Facebook and other social ...
  3 weeks ago

• Preference-based consumer marketing. Why do we ignore it?

  
  Tech PR Nibbles* — Authority: 109
  There is a vast amount of research that has been conducted recently regarding the consumers’ preferred method of receiving marketing communication. A recent study by Forrester Research , and commissioned by ExactTarget , highlights that the majority of consumers today still have a strong affinity towards email. ...
  3 weeks ago

• Preference-based consumer marketing. Why do we ignore it?

  
  Lexy Klains blog — Authority: 92
  There is a vast amount of research that has been conducted recently regarding the consumers preferred method of receiving marketing communication. A recent study by Forrester Research, and commissioned by ExactTarget, highlights that the majorit... Read and post comments | Send to a friend
  3 weeks ago

• Who’s in Charge of Social Media? (AdWeek)

  
  Stompernet SEO Course — Authority: 163
  NEW YORK Like many marketing executives, Ken Stellmacher, director of consumer marketing at eye-care insurance giant VSP, is interested in social media.
  3 weeks ago

• Cell Phone Text Messaging (SMS) Campaigns Watched by Direct Marketing Association

  
  CollegeRecruiter.com Blog — Authority: 124
  The Direct Marketing Association (DMA) is finally acknowledging that many of their members market products, services, and other opportunities to businesses and consumers and that those advertising and other marketing campaigns should and now do fall under the purview of the DMA. No longer will members of the DMA be ...
  3 weeks ago

• 3 deaths in the Detroit marathon

  
  Thaindian News — Authority: 710
  Detroit, Oct 19, (THAINDIAN NEWS) Three competing runners in the Detroit Marathon sadly died while participating. Though there were emergency medical services on the Marathon route, and reports suggest that the medical personnel reached the scene within seconds, yet the 3 competitors sadly collapsed and died soon ...
  3 weeks ago

• Three Deaths In 32nd Detroit Marathon

  
  Thaindian News — Authority: 710
  By Meena Kar, Detroit, October 19 (THAINDIAN NEWS) This year the Detroit Free Press/Flagstar Marathon celebrated its thirty-two years and it was stated by the sources that over nineteen thousand people had participated in the marathon. Reports of the sources stated that three men had died in the marathon. The deaths ...
  3 weeks ago

• Who’s in Charge of Social Media? (AdWeek)

  
  Stompernet SEO Course — Authority: 163
  NEW YORK Like many marketing executives, Ken Stellmacher, director of consumer marketing at eye-care insurance giant VSP, is interested in social media.
  4 weeks ago

• Keep It Real

  
  FuelNet Daily Tips — Authority: 125
  When it comes to connecting marketing with social responsibility, one of the latest trends in marketing, it’s imperative that a business embody the values of the cause it’s supporting. “The more your brand stands for those values, the more likely you’ll be to attract like-minded customers,” asserts Roger ...
  4 weeks ago

• Using Consumer Buyer Demographics to Get Marketing Insight

  
  Internet Marketing Strategy — Authority:
  When marketing a product its important to know as much as possible about your potential buyers. Knowing their gender, age, where they live, preferences, likes and dislikes can be extremely valuable while crafting your marketing message.Using a demographics prediction tool its possible to get insight into a specific ...
  4 weeks ago

• Social IRM - Influencer Relationship Management Pt 3

  
  Digital Influence Mapping Project — Authority: 409
  or 7 ways you can add scale to an influencer program Previously, I have covered the research and activation of influencers in a Social IRM stratgey. Overall, this is an approach to managing influencers with the same discipline that we try to manage customers - without any of the abuse. By that I mean, the ...
  4 weeks ago

• Everything Mobile in the UK

  
  Liberal Common Sense — Authority: 122
  One thing about the internet, you can see whats available in a variety of places outside of the US which can at times make you look for items you see in the UK as an example, here in the US. One good example of this is Mobile Fun. I had heard about Invisible Shield for phones, but I didnt know that much about the ...
  4 weeks ago

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