Search / 110 posts tagged consumer-generated-content

This blog post was guest-written by Matt Hawkins, Senior Marketing Analyst. This January, we were thrilled to launch Ratings & Reviews for our first client in The Netherlands, huge retailer Wehkamp.nl.

This Yom Kippur, why not show off your political affiliation to the big guy upstairs with either the Obamica or the McCippah. Created by Shmuly Tennenhaus, a self-proclaimed Serial Entrepreneur based on eating Cocoa Puffs for breakfast, it's another example of consumer generated content (Cafe Press style) with a distinct political flavor this time.

A new site called SideTaker.com may be the greatest marriage and couples aide ever invented. The concept is that if you are fighting with your significant other and can't decide who is right and who's wrong then you can air it out anonymously while letting people of the world give you advice and make the decision on who should apologize.

This blog entry was guest written by Ashley Moreno, Marketing Analyst. Conversion rates and other metrics help make measuring the effects of UGC on retail Web sites fairly intuitive. With our latest case study, we hoped to better understand the effects of Bazaarvoice Ratings & Reviews on non-retail sites, where proving ROI can seem more difficult.

We didn’t invent the term “Social Commerce.” but we certainly have driven the visibility and clarified the meaning of the term over the past couple years. Unlike other “social” terms, the point of social commerce (and our company) is driving participation between your customers (social) in ways that drives real operational results (commerce).

This is the twelfth in our series of key takeaways from some of the presentations and panel discussions offered at the Social Commerce Summit in May 2008. John Lazarchic, VP of eCommerce at PETCO (a Social Commerce Achievement Award winner), has always been a pioneer in making the most of

There I was at Babies”R”Us, way back in 2003, manhandling different strollers and finding myself more eager to read the amazon.com reviews than to kick the tires myself – and it had nothing to do with wanting to avoid the in-store shopping experience and everything to do with wanting to make the best purchase decision possible.

There I was at Babies”R”Us, way back in 2003, manhandling different strollers and finding myself more eager to read the amazon.com reviews than to kick the tires myself – and it had nothing to do with wanting to avoid the in-store shopping experience and everything to do with wanting to make the best purchase decision possible.

This blog was guest-written by Matt Hawkins, Senior Marketing Analyst. As our many case studies (as well as the mass of third-party studies) have demonstrated, reviews increase conversion and help customers make better purchasing decisions.

Mike Moran, IBM Distinguished Engineer and author of “Do It Wrong Quickly: How the Web Changes the Old Marketing Rules”, recently interviewed me for his blog, Biznology.  I really appreciate Mike’s positive endorsement of Bazaarvoice and hope that you will find the interview educational, as it touches