content strategy

Welcome to the 'content strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'content strategy'.

Latest blogosphere posts tagged “content strategy”

• Implementing a B2B Content Strategy: Consider How

  
  Conversation Agent — Authority: 578
    "You dont start at the top if you want tofind the story. You start in the middle , because its the people in themiddle who do the actual work in the world," writes Gladwell in the preface to What the Dog Saw . Businesses are made of people, many of them in the middle. While everyone loves to talk to the ...
  20 hours ago

• Consequences of not having a good content strategy

  
  Intentional Design Inc. — Authority: 106
  Yesterday, I bought a phone from Staples. I chose the AT&T brand, for no particular reason other than the physical interface looked like it could be straightforward and it had the features I wanted. When I got the phone home, I unpacked it, attached the base, then took one cordless headset upstairs and ...
  1 day ago

• Beating Censors With the World’s Only Whiteboard Based Blog

  
  UsefulArts.us — Authority: 117
  In Monrovia, Liberia, there’s a guy taking the matter of a lopsided, state-run media and reshaping it into a free-of-charge, independent news-aggregator—all accomplished with a whiteboard and couple of markers. (No Internet required!) Each morning, at 10:45 a.m., Alfred Sirleaf heads to his bulletin board to post ...
  1 day ago

• Pay for Play Raises Concerns from Gartner’s Magic Quadrant to Paris Hilton’s Twitters

  
  UsefulArts.us — Authority: 117
  Discussions of regulating digital marketing were just below the surface at New York Ad:Tech.  My last post gave an overview of efforts to regulate digital marketing . Now, here’s an interview at Ad:Tech by reporter David Spark with Ted Murphy, CEO of Izea , the company that makes the paid blogging service, ...
  3 days ago

• Ask Sazbean – How do I make it easier for readers to share my blog posts?

  
  Sazbean — Authority: 131
  Reader Sandi asked about how she can make it easier for readers to share posts on her blog (Thanks for the question, Sandi!)  She noticed that I have a “Share this Article” link on all my posts and asked about how to add that to her own blog. The “Share this Article” link is added via a plugin for ...
  5 days ago

• Brand Your Competitors Into Irrelevance

  
  SEO.com Blog — Authority: 419
  We, in the SEO business, usually tell our clients that a good website is made up of two things: on-page optimization and off-page optimization. On-page refers to your titles, descriptions, and so on. Off-page refers to how many links point to you, engagement in social media , and so forth. We can get your site some ...
  6 days ago

• Three steps to better product descriptions

  
  BizReport — Authority: 542
  The key to sales is quality content. Have you heard that somewhere before? Probably, and rightly so. But do you know the difference between quality content and problem content? Chances are you dont. Here are three tips to increasing the quality in product descriptions to drive more traffic and convert more sales.
  1 week ago

• Less of Me, More of You - A Stella Pop Content Marketing Video

  
  Junta42 blog — Authority: 459
  Big thanks to Mike OGrady at Stella Pop for putting out the latest edition of eVidmagazine featuring yours truly.   Although Mike was originally thinking a two or three minute video interview, he decided that the video worked best as a 10 minute segment.  Hey, hes the expert, so Im not going to disagree with ...
  1 week ago

• As I See It…. Ready, Aim, Fire

  
  Inbound Marketing Strategies, SEO, Social Media Marketing — Authority: 114
  Bernie Borges How many times have you heard the expression “ready, fire, aim?” This cliché is used often in business and sports when making reference to a plan that gets executed without much planning. It’s an oxymoron. Either a plan is a plan or it’s not a plan. You might as well admit that not having a ...
  1 week ago

• Understanding Your Audience Is Underrated

  
  The Future Buzz — Authority: 517
  Something popular web publishers have latched onto – that differentiates from many (but not all) traditional reporters  – is the power of understanding your audience. I’m not talking a shallow understanding of the genres your audience is interested in.  I’m talking about an innate understanding of the ...
  1 week ago

• Content strategy explained: two perspectives

  
  Intentional Design Inc. — Authority: 106
  nForm rep Matthew Nish-Lapidus interviewed me and Kristina Halvorson, in advance of the CANUX 2009 weekend workshop in beautiful Banff, on the topic of content strategy. The interviews, in podcast form , discuss content strategy from quite different perspectives, yet there is an underlying similarity about this ...
  2 weeks ago

• Hands On: Xbox Panzer General’s Streamlined Strategy

  
  GameLife — Authority: 669
  Believe it or not, Panzer General: Allied Assault is a streamlined military strategy game, when you compare it to the long-running series of PC games it’s based on. Battles between American forces and the Allies in this downloadable game for the Xbox 360 take place on a small, grid-based map. The original Panzer ...
  2 weeks ago

• Get More Bait in the Water

  
  Convince and Convert Blog: Where Social Media and Email Collide — Authority: 531
  How can you catch more fish? By using more poles. If you’re going to create social media content to establish or perpetuate thought leadership for you, your company, or your clients, you can’t silo your ideas. The old method of thought leadership was to create a white paper. A carefully crafted, highly ...
  3 weeks ago

• Content Strategy and Typography

  
  Alibi Productions - Website Promotion and Online Marketing Strategies — Authority: 103
  Last week was extremely busy, which is good, but it didn’t give me a lot time to post some of the cool links I’ve run across. Content Strategy Content strategy is such a huge part of any website and sadly it seems like it is often overlooked. Listening/watching to the live feed from A Event Apart Chicago ...
  3 weeks ago

• Gary Vaynerchuk (@garyvee) on Content Marketing and Growing Your Business

  
  Junta42 blog — Authority: 459
  Gary Vaynerchuck , author of the new book Crush it! and the popular Wine Library TV (where he gets over 100,000 viewers a day), was kind enough to put this video together on content marketing for the Junta42 audience. Thanks Gary! A quick overview: Most important message to his followers: Patience. It takes ...
  3 weeks ago

• Who Guards Your Website Content – The Marketing Minute #1

  
  OnlineMarketerBlog.com — Authority: 112
  I’ve just started reading Kristina Halvorson’s Content Strategy for the Web (review forthcoming). She contends (and I wholeheartedly agree) that a major problem with the current state of web content is that no one owns it (pg 19). That sentiment inspired me to create the video you see above. If all goes ...
  3 weeks ago

• Be The Starting Point Of Conversations

  
  The Future Buzz — Authority: 517
  As participation by companies and individuals explodes, social media is fast losing shiny new object syndrome.  Even those who ignore the social web probably realize that at this point social media is not new . The advantage of being early is probably gone for most industries.  Yet, if you’ve got the right ...
  3 weeks ago

• Chicago Deep Dish

  
  Jeffrey Zeldman Presents The Daily Report — Authority: 591
  F or those who couldn’t be there, and for those who were there and seek to savor the memories, here is An Event Apart Chicago, all wrapped up in a pretty bow: AEA Chicago – official photo set By John Morrison, subism studios llc. See also (and contribute to) An Event Apart Chicago 2009 Pool , a user group on ...
  3 weeks ago

• Verizon CEO says Their Voice Business is Dying. Time To Go Into TV?

  
  UsefulArts.us — Authority: 117
  Okay, though he used a little more nuance, that’s the essence of what Ivan Seidenberg, Verizon’s CEO, said loud and clear in recent comments at Goldman Sachs. The issue there is perhaps it is like the dog chasing the bus a little bit. So what I need to do is get ourselves focused around the following idea, ...
  4 weeks ago

• 3 Steps to Feeding the Beast

  
  The Tipping Point - Tippingpoint Labs — Authority: 123
  There’s an old line often attributed to Woody Allen: “Eighty percent of success is just showing up.” I can say without a doubt that in the digital marketing world, this is absolutely not true . If you think just having a website, just being on Twitter, just creating a Facebook fan page is successful web ...
  8 weeks ago

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