content marketing

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Original Technorati articles tagged “content marketing”

• in Advertising
  The Cure for Writer's Block - Interview with Gregg Freishtat, CEO of Scribit
  Today, more than ever, empowered consumers can choose what they read, watch, and share. Marketers need to keep up, and this new marketplace helps them do so.
  by socialmktgfella / on May 18, 2012
• in Technology
  Good Content Deserves Good Distribution - Interview with dlvr.it CEO, Bill Flitter
  Assuming you've created compelling content, curation, distribution, and repurposing of it is critical to generating consumer engagement.
  by socialmktgfella / on May 16, 2012
• in Business
  New Marketing Approach to an Opt-In Culture - Interview with Simon Kelly, COO of Story WW
  The advertising-as-interruption age of digital is over, and one next generation creative agency is helping brands understand that.
  by socialmktgfella / on May 13, 2012

Latest blogosphere posts tagged “content marketing”

 

• 22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study

  
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  Not all of these are really content creation ideas. Some are just smart activities to kick yourself in the seat of the pants, and open you to fresh ideas. They are all good and worth reading. Content Marketing Case Study However, the reason I wanted to share this is because it is actually a case study of great ...
  1 day ago

• Better Headlines Equal more Readers

  
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  There is no need for anxiety if you are currently experiencing rising water levels that are becoming more difficult to deal with. Anyone with experience in Amazon Money Machine scam will understand what we mean and maybe even have a chuckle about it. Obviously you need to have some working capital for outsourcing ...
  2 days ago

• How Content Marketing Works For You To Get Business Leads: Give to Get

  
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  The tremendous success of content marketing is the result of giving away valuable information – remarkable content for free to attract people to your business like a magnet. Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue. This marketing ...
  3 days ago

• It’s not all about you: The value of objective content marketing

  
  Brafton — Authority: 539
  Lets say youre part of the 82 percent of marketers who are actively invested in a healthy output of website content focused on your users. You understand that "Content Is King" and youre looking to improve your SEO, social engagement and, ultimately, LEADS via a more effective web content strategy. The aim is to ...
  3 days ago

• 7 Things all Copywriters Need To Know When Polishing a Piece

  
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  Here at Content Equals Money, we write day in and day out for our living – and we need to ensure that the writing we do has a high level of quality for clients. There are a lot of romantic notions about writing for a living , but the reality of it is that it’s very much like a science. Not to mention, though many ...
  3 days ago

• 5 Tools to Help PR Professionals with Content Marketing

  
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  Chief Content Officer magazine asked a few of its contributors what their opinions were on the best PR tools available. Here are their answers. HARO (Help a Reporter Out) Sign up with HARO to receive queries in your inbox from reporters seeking comment on a developing story in your field. With a premium ...
  3 days ago

• The Ultimate Voice Document: 37 Questions to Ask a Client Before Making a Blog Post

  
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  Writing ain’t easy.  Not only do you have to ensure that you use grammatically proper contractions throughout (ahem), but you also need to make sure that when you’re blogging for business you’re actually blogging for the right business with the right voice. Many times a client might not necessarily know what ...
  3 days ago

• Marketo Summit Session: Engaging with Cross Channel Marketing

  
  Online Marketing Blog — Authority: 583
  [Note from Brian: Please note that Marketo is a client of TopRank Online Marketing] When was the last time you heard of a really successful email campaign? Or TV ad campaign? Or a campaign on any channel for that matter? It’s likely been awhile. The reason that isolated, channel-specific campaigns are rarely ...
  3 days ago

• Marketers expect local efforts to yield big returns

  
  Brafton — Authority: 539
  A report from Balihoo found that marketers targeting local audiences with their campaigns expect major results from their efforts. Moreover, these organizations are dedicating an increasingly large portion of their budget to ensure that local campaigns hit the right audience.The study found that 21 percent of ...
  3 days ago

• Calendar-Based Infographics Pack A Punch

  
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  We’ve been through quite a few infographic formats that work well with the web. Similar to the list infographic and the timeline, calendar-based infographics do a great job showing the year to date or year in review. This infographic, courtesy of The SEO Company, details a look back at the state of social media so ...
  3 days ago

• Nearly Half of UK Marketers are Unprepared for Cookie Deadline

  
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  On May 26, 2011 (that’s American for 26 May 2011) the UK put new laws into affect governing the use of cookies on websites. Online companies were given a year to comply and that year is almost up. So how are they doing? Not so good. According to a poll by the UK DMA, 47% [...]
  3 days ago

• The Gift of Reluctant Customers

  
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  Shaun Whynacht happily fights an uphill battle every day. He’s the founder of Blue Cow Creative Design & Production Ltd., a marketing content creation agency in Coldbrook, Nova Scotia, Canada that specializes in social media. “The businesses and the clients we work with are primarily older — usually 40 ...
  3 days ago

• Tablet Ownership is Up 54%. You Know Who is #1, But Who is #2?

  
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  Here we are again, folks, time to look at the facts presented in another Millennial Media Mobile Mix. This time, it’s the report for Q1 2012. And you know what I look forward to most about these reports? The covers. I mean it. These things are always amusing. Have a think on this one: Now, [...]
  3 days ago

• What Content Marketing Can Learn from ‘A League of Their Own’

  
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  A League of Their Own really just hit it out of the park. Okay. I’m sorry. I couldn’t avoid starting with a really cheesy baseball joke. But seriously, this movie about an all-women baseball league during World War II is full of lessons about life, love, baseball, and content marketing. Yep. You heard me. ...
  3 days ago

• Big Brands View Local Ads As Big ROI Opportunities

  
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  Many smaller locally based businesses find big ROI on advertising to be elusive. It could be that many are not measuring effectively or that many simply don’t have the resources to track efforts like one would think they should. Not so with big national brands and their local advertising efforts. National ...
  3 days ago

• Writing eBooks For Your Local Business

  
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  As a local business owner, we’re always looking for ways to market and promote ourselves, as well as our local business. Whether it’s updating our website and blog, creating social... Read more » This is a content summary only. Click on the above title or visit techsling.com for the complete article and much ...
  3 days ago

• The Importance of a Social Media Landing Pad

  
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  These days there are plenty of financial advisors and business professionals who are participating in social media in some way, shape, or form for business purposes. Although there are 4 Major Social Networking Activities that we believe you should be focusing on, here are 2 activities that you must engage in ...
  3 days ago

• What Content Marketing Can Learn from Department Stores

  
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  Department stores are a special kind of shopping wonder. It used to be that you had to go to individual shops that specialized in whatever it was you were looking for. If you had several things to buy, you could find yourself with a whole day of shopping on your hands as you went from place to place: the toy store, ...
  3 days ago

• “Call Me, Maybe” – Lessons for your Call-to-Action

  
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  I don’t know about you, but Carly Rae Jepsen’s viral smash, “Call Me, Maybe” has been stuck in my head for days. DAYS. (Please, see below if you have no idea about what I am talking). With all the parodies also out, there is almost no escaping it. Having had the lyrics stuck in my head for so long, it has me ...
  3 days ago

• Four Ways Content Marketing Builds on Thought Leadership

  
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  Content marketing is now an integral element of public relations and is an extension of the notion of thought leadership. It varies the thought leadership approach in four ways: 1. It includes content not generated by the organisation 2. It can include content that is not necessarily ‘insightful’ or ...
  3 days ago

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