content marketing strategy

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Original Technorati articles tagged “content marketing strategy”

• in Business
  As Does the Museum Curator, So Does the Savvy Marketer - Interview with Pawan Deshpande, CEO of Curata
  Not just for the Huffington Post anymore. Even the little guy can curate and create his own stellar collection of engaging stories with the help of good tools.
  by socialmktgfella / on May 29, 2012

Latest blogosphere posts tagged “content marketing strategy”

 

• Marketing ROI: why you need it in content marketing too

  
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  One of the purposes of marketing is to generate incremental sales, revenue and profits. There are many ways to achieve that. However, to be able to forecast the impact of your marketing efforts and get budgets approved, you need to know the marketing ROI. And that goes for content marketing as well. The fact that ...
  1 week ago

• Internet Marketing: The Revolutionary Impact of ‘Good Old’ Storytelling

  
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  Over the last some years, marketing has shifted from direct to a more subtle approach. The influence of Internet over our lives is the major factor that has contributed to this shift. Unlike face-to-face marketing, where you could directly approach a potential customer and rattle off your product descriptions, things ...
  1 week ago

• How Big Brands Are Using 2013’s Top Content Marketing Strategies: Part 2

  
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  Last month, we shared the first part of our two-part series “How Big Brands Are Using 2013’s Top Content Marketing Strategies”, highlighting how some of the nation’s biggest brands are effectively and creatively using content marketing to attract and retain customers. The list below has five additional ...
  1 week ago

• 3 Reasons Not To Outsource Your Content Marketing Strategy

  
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  Tweet I f your organization is new to content marketing you may feel tempted to rush out and hire a consultant to help you set the strategy. But hold on just a minute! I understand that the practice of content marketing is relatively new (about fifteen years or so). I also understand that you may be feeling ...
  2 weeks ago

• Choose Your Own Marketing Adventure: Joe Chernov on Dealing With Challenges Directly and Publishing Helpful Content

  
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  Here at MarketingProfs, we’re hard at work pulling together the final agenda for our  B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered around this ...
  2 weeks ago

• Is Influence The Currency Of The Social Web?

  
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  Saw this excellent video last night of Joe Fernandez , co-founder and CEO of Klout. In the video, Joe explains that influence data changes consumer-brand relationships and sees a marketplace where customer words control a brand’s story. He also said that influence is the currency of the social web. I look at it ...
  2 weeks ago

• 9 Ways to Create Content Your Consumers Value

  
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  The 1943 copper-alloy penny is one of the most rare and obscure coins in America—and it recently sold for more than $1 million . The illusive wartime cent, which is the result of a manufacturing mishap, is the most valuable Lincoln penny of all. Since copper was needed for the war efforts, the U.S. government began ...
  3 weeks ago

• Do Advertorials & Native Advertising Fit In Your Content Marketing Strategy?

  
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  Where do advertorials, also know in politically correct terms as “native advertising”, fit into the content marketing toolkit?  To answer this question, we first have to understand what advertorials are – and also that the definition of content marketing itself is a hotly contested topic. Adam Stetzer of ...
  3 weeks ago

• Five ways using “controversy” as a content strategy backfires

  
  Grow — Authority: 135
  I recently listened in on a webinar where a young guy was pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd.  Is “controversy” really a sustainable position for a content marketing strategy?  The more I ...
  3 weeks ago

• B2B Content Marketing Statistics

  
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  Content marketing has hit the mainstream of online campaigns for the majority of B2B marketers. This report outlines how they leverage original content to accomplish their objectives. Advertise here with BSA
  3 weeks ago

• How The Home Depot Uses Comedy (and an Orange Cat) to Help Tell Its Story

  
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  The words “home-improvement specialty retailer” probably don’t make you laugh… but The  Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side. Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the social ...
  3 weeks ago

• Branded content as the new ‘tangible’ corporate gift

  
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  Corporate gifting has been an integral element of marketing strategies for long, since it’s an effective tool to acquire and hold on to key clients. However, stringent and complex corporate governance policies, in many countries, are hampering the scope for giving and receiving gifts, as it could be construed as a ...
  3 weeks ago

• How Big Brands Are Using 2013 ‘s Top Content Marketing Strategies: Part 1

  
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  Earlier this year we wrote about the top 10 content marketing trends to watch for in 2013 and each week we share tips on how to employ our favorite content marketing tactics, so what’s next? How about a list of brands taking their content marketing above and beyond by using some of these techniques and strategies! ...
  3 weeks ago

• Content marketing strategy: content formats in the new buyer journey

  
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  Just as is the case with most other smart marketing tactics and in an integrated marketing approach, a content marketing strategy is essential to succeed. Such a strategy is built around the buyer journey or customer journey during which buyers consult several content sources. And there are different ways to express ...
  3 weeks ago

• Google and the multi-channel customer journey

  
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  We live in the age of integration on all possible levels: technology, management, marketing, analytics and – soon – content marketing. And Google knows it as well. The company just introduced a benchmarking tool in Google Analytics focused on the customer journey. It’s integrated and multi-channel and it’s ...
  3 weeks ago

• Learning to Incorporate Content Strategy and Content Marketing in the Enterprise [SlideShare]

  
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  “The average organization is responsible for continual and increasing content demands of 178 social media properties, to say nothing of a myriad of other owned media properties, from websites and blogs to live events,” according to Rebecca Lieb, with Chris Silva and Christine Tran, in the  Altimeter Group ’s ...
  3 weeks ago

• 3 Ways Bacon is like Content Marketing

  
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  Because bacon makes everything better I would be happy to attempt to inform you, with a naïve zest, that we’re foodies here at lotus823, but if you happen to follow our blog, I’m certain you’ve figured it out. We love food. In fact, if I had to choose to name only two of my greatest passions, they’d ...
  3 weeks ago

• Here’s How Your Brand Can Become a Content Organization

  
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  Ok, I get it. The thought of your brand becoming a media company scares you. Let’s look at from a different perspective then.  One thing that ALL brands struggle with is content. The ability to create content that tells a good story and integrate it across the digital ecosystem isn’t easy. So in order to feed ...
  3 weeks ago

• Big Wins that Last – Why Big Evergreen Content is the Best Content Strategy

  
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  In 2013, most businesses realise the importance of content. That’s why so many SEO agencies are repositioning themselves as content agencies, or at least offering it as a primary product. Our Content Marketing courses used to attract mainly bloggers, but since the Panda and Penguin Google updates we have seen a ...
  4 weeks ago

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