content strategy

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Original Technorati articles tagged “content strategy”

• in Business
  The Rebirth and Transformation of Cisco's Marketing Strategy
  Cisco’s content marketing team uses nine steps to drive change and innovation through their content strategies.
  by socialmktgfella / on Jul 27, 2012
• in Small Business
  Boost Your Conversion Rates with Content Strategy
  Entrepreneurs work hard to market their businesses online. But the volume of content isn't as effective as it could be.
  by aaronhoos / on Feb 9, 2010

Latest blogosphere posts tagged “content strategy”

 

• How Manufacturers Can Align Digital Content with Buying Cycles

  
  Fathom SEO Search Engine Marketing Blog — Authority: 109
  If you’re a manufacturer and you’re not producing online content, you’re missing out big time. According to the Chief Marketing Officer Council, 87% of B2B buyers say that online content has either a major or moderate impact on their vendor preference and selection. Simply put, this means your audience is just ...
  5 days ago

• The Week in Native Advertising: June 10-14

  
  — Authority:
  The native advertising conversation continues to percolate throughout the second full week of June. Here are the top stories on native advertising from this past week that you need to know about… Native Advertising Gets Scientific Matt Rosenberg, writing for Digiday, predicts that native advertising could ...
  5 days ago

• 5 Key Elements of Viral Content [Infographic]

  
  — Authority:
  The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online? In researching the content for this infographic I came across a post in my Delicious ...
  5 days ago

• Launching a social good campaign? Here’s your content strategy

  
  — Authority:
  For brands looking to launch a corporate philanthropy campaign, the creation of compelling content is an important part of engaging target audiences with the initiative. But simply creating content is not enough. It’s crucial to develop a strategic plan for creating and disseminating that content so it can drive the ...
  5 days ago

• The Non-Tech Guide to Content Marketing ROI

  
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  Content marketing can be quite deceptive. Here you are, blogging, tweeting, and celebrating your new YouTube video tipping past 5,000 views when you realize… Where are the sales? Without hard facts – dollars earned per dollar spent – your “successful” content marketing isn’t going to be ...
  5 days ago

• [SLIDES] How to Identify Influencers the Right Way

  
  — Authority:
  Nice deck on Social Influence by Danny Brown, co-author of Influence Marketing , the book I pointed to a few days ago . “Today, influence is determined by how high a social score you have. But that dilutes what true influence is, and places the attention on the wrong people. By focusing on the customer and ...
  6 days ago

• What journalists can learn from content marketers: Q&A with Erin Scottberg

  
  — Authority:
  The web and our digital devices offer new ways to interact with information — but much of our online content still follows the ages-old format of newspaper articles. Erin Scottberg (@erins) “Technology is creating so many interesting ways to surface data, explain information, distribute content and engage ...
  6 days ago

• 4 Powerful Local SEO and Content Marketing Strategies.

  
  — Authority:
  Content Marketing Strategies No One is Talking About:   Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an ...
  6 days ago

• Content marketing strategy: an A-Z guide to Success

  
  — Authority:
  Have a Good Content Strategy, but keep it Simple:     Content marketing strategy: an A-Z guide to success | Econsultancy Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year ….Yet the truth is that while the label has grown in ...
  6 days ago

• Your Kickstart to Engaging Content

  
  — Authority:
  Building an Engaging Content Strategy: If you’re new to content marketing or just wondering what all this fuss is about over “engagement” – we hear you! So lets kickstart with what is engagement? Well if you listen to the authorities out there and read some of their take on the definition the take a look [...]
  6 days ago

• Why Content Marketing Is Good—For Me and You and Everybody Else

  
  — Authority:
  Recently I was teasing a colleague who is making a bundle teaching a workshop on “storytelling” to a group of communication professionals, who presumably already know how to tell stories. Jocularly, he replied that the real sharpers these days are the self-styled “social media experts.” “Notice,” he ...
  6 days ago

• Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts

  
  — Authority:
  Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts was originally published on BruceClay.com, home of expert search engine optimization tips. Vanessa Fox @vanessafox Vanessa Casavant, AdoptUSKids, @vancasavant Jonathon Colman, REI, @jcolman Misty Weaver, Content Insight LLC @meaningmeasure Vanessa ...
  6 days ago

• Why so obsessed with personalisation?

  
  — Authority:
  Many website owners seem obsessed with the idea of personalisation. But is this obsession justified? Do the majority of websites actually require personalisation features and are they desirable? Personalisation is one of those buzzwords that people like to throw around. It feels like every other invitation to tender ...
  1 week ago

• Creating B2B content that actually rocks [INFOGRAPHIC]

  
  — Authority:
  Content marketing is more than a consumer marketing trend. If you’re a B2B marketer, this audience development tool can be extremely powerful when it comes to building customer bonds and generating awareness about brands that may otherwise have a difficult time telling their stories. Across the board, CMOs want to ...
  1 week ago

• How Content Drives Social Good Campaigns

  
  — Authority:
  For brands looking to launch a corporate philanthropy campaign, the creation of compelling content is an important part of engaging target audiences with the initiative. But simply creating content is not enough. It’s crucial to develop a strategic plan for creating and disseminating that content so it can drive the ...
  1 week ago

• Higher Ed Takeaways From Confab Minneapolis 2013

  
  — Authority:
  Kristina Halvorson wrapping up Day 1 at Confab Minneapolis 2013. Last week, I attended Confab Minneapolis 2013 . And it rocked. I was joined by an international community of content professionals to challenge our thinking and help advance the evolving discipline of content strategy. We also enjoyed a lot of cake. ...
  1 week ago

• Transforming into the Digital Marketing Agency of the Future

  
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  As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content ...
  1 week ago

• Content Marketing: a juicy infographic you’ll enjoy

  
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  Content marketing has received a lot of attention of late – it’s really coming to the fore for marketers, who are increasingly paying attention to its true value. I want to share with you this lovely infographic from Demand Metric, which highlights some interesting statistics relating to content marketing – ...
  1 week ago

• Blobs vs. Chunks: The Content Battleground

  
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  ­­BLOBS VS. CHUNKS: The Content Battleground A prevailing theme of DrupalCon 2013 was highlighting the importance of necessity, not desire. In particular, Karen McGrane’s keynote Thriving in a World of Change: Future-Friendly Content with Drupal focused on giving content creators what they need during their ...
  1 week ago

• Do brands really need to demonstrate sympathy during national crisis?

  
  Communications Conversations — Authority: 105
  This past weekend, while I was on vacation, a story by Katie Humphrey ran in the local Minneapolis Star Tribune about the angst many people face about tweeting or posting on social networks during a tragedy. Katie interviewed me on the topic as well as friends Lisa Grimm and Karl Pearson-Cater . Largely, the ...
  1 week ago

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