content_strategy

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Latest blogosphere posts tagged “content_strategy”

 

• Podcasting for profit

  
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  Podcasting - Does it have any relevance anymore? Is it a largely abandoned medium and even if you can build an audience, can you make any money out of it. Many believe that podcasting has had its day. It has been supplanted by Youtube, video channels and Netflix. Where once it demanded huge audiences and had ...
  1 day ago

• How You Make a Customer Smarter in 6 Seconds

  
  Convince and Convert Blog: Where Social Media and Email Collide — Authority: 596
  I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates that six seconds is plenty of time to create Youtility . “We try to provide content that ...
  1 week ago

• UIE Book Corner: Margot Bloomstein’s “Content Strategy at Work”

  
  UIE Brain Sparks — Authority: 128
  [ Transcript Available ] Here at UIE we’ve amassed quite a library, and we’re adding to it all the time. One of the more recent additions is Margot Bloomstein’s book Content Strategy at Work . Margot is a fixture at conferences like Confab and the IA Summit. She’s also a veteran of our Virtual Seminar ...
  1 week ago

• Why Calls to Action are So Important for Your Insurance Content

  
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  By now, you have already taken the time to master the craft of creating engaging, relevant content for your website and audience. However, this is not the only reason your clients should be reading your blogs, landing pages, and even social media posts. As you know, strong and interesting content should convert to ...
  1 week ago

• How To Know If Your Content Is Strong

  
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  It doesn’t matter what kind of content you have, if it isn’t strong content, then your visitors will leave. Your content must do three things really well. First, it’s got to keep your site visitors informed about key information related to your niche. Secondly, it’s got to present you as a subject matter ...
  1 week ago

• 7 Takeaways from the Technori Growth Summit

  
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  a small glimpse of my valuable notes.   It has taken me a few weeks to wrap my mind around the thought provoking and inspiring content served on a plate of awesomeness at the Technori Growth Summit conference last month. The speakers laid out a gold mine of ideas—the best of which you’ll find in this blog ...
  1 week ago

• Help to make the case for a #highered responsive website

  
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  If you don’t have a responsive website yet and you’re reading this post, chances are you are working on it or are convinced this is the way to go with your higher ed website. However, some of you might work for institutions where the pros and cons of responsive websites are still debated. Well, fire up your ...
  1 week ago

• Self-Publishing, Content Strategy, and Book Sales

  
  StyleMatters Blog — Authority: 129
  Often, when we’re working with self-publishing authors, a question we hear is, “But, I’m just a small-time author. Why do I need a content strategy for my marketing efforts?” The simple answer is, “Because you want to sell books,” but there’s lots more to it. Here’s four reasons you should have a ...
  1 week ago

• Tips on How to Host a Google Plus Hangout

  
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  The post Tips on How to Host a Google Plus Hangout appeared first on Andrea M. Fuller.com . Have you been a Google Plus Hangout yet? All the cool kids are doing it! Google Plus Hangouts have now made video conferencing and interviews easier, more accessible, and most importantly fun.  As an online strategist I ...
  1 week ago

• Give Your Users What They Want: Understanding How People Read Online

  
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  How do people read online? They don’t – or at least they choose when they want to. Content marketing would suggest that you want to put all your content out on the web for your consumers to view.  In some cases, such as blogs and white papers, this approach is fine.  People who have come to absorb your ...
  1 week ago

• Data, Substance, and Good Writing – The Essence Of Good SEO

  
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  What makes for good writing on the Internet? Goodness knows, we see enough bad writing. Fluff doesn’t have to really say anything – its purpose is to facilitate the introduction of the keywords, and the links, that will drive users to a site while artificially inflating search engine rankings. Content should have ...
  1 week ago

• We Wrote 150 Blog Posts In 50 Days, How About Our Traffic?

  
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  For the last year we’ve written about 2 blog posts each week on our blog LogMyCalls . We said we had a content strategy, but we really didn’t. Our blogs were read, but not all that much. It sort of felt like we were writing into an empty box. Then I came across a blog post by a guy who had written ...
  1 week ago

• How Big Brands Are Using 2013’s Top Content Marketing Strategies: Part 2

  
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  Last month, we shared the first part of our two-part series “How Big Brands Are Using 2013’s Top Content Marketing Strategies”, highlighting how some of the nation’s biggest brands are effectively and creatively using content marketing to attract and retain customers. The list below has five additional ...
  1 week ago

• CEOs and corporate authenticity on social media

  
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  Social media continues to revolutionise corporate culture. It opens up new avenues of communication, breaks down barriers between employers, employees and the public, and provides new opportunities for brands to put a human face to their image. CEOs are no exception to this quiet revolution. Customers want to see ...
  1 week ago

• 26 Social Media Marketing Tips from the Pros

  
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  Are you looking for actionable tips to improve your social media marketing? Are you wondering what the common themes of social media experts are these days? This April, 1,100 passionate marketers from every corner of the world traveled to San Diego for Social Media Marketing World (#SMMW13), to find out. The number ...
  1 week ago

• 7 Things To Consider in the Mobile Age

  
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  2007 was supposed to be the “Year of Mobile.” Then later that year it was said 2008 was “really” going to be the “Year of Mobile.” Then, 2009, 2010, etc. Each year predicts the same thing about the next, but the truth is we need to stop sitting around waiting for mobile to take off and start realizing that ...
  2 weeks ago

• Is Your Content Animal, Vegetable or Mineral?

  
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  Some companies value their content as much as the products they sell. As a service content can...
  2 weeks ago

• SEO co-citations: What they are & why they matter

  
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  It never fails. A new year comes along or Google unleashes a new algorithm change , and SEO professionals start whirling theories and warnings about how SEO will never be the same. They claim SEO is dead. Once you’ve been in this industry for a while, you learn to pay attention to what’s going on, but not to ...
  2 weeks ago

• Truth About Reddit, Secret Anti-Abuse Messages, Gawker’s Hiring Strategy

  
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  The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday: The Truth About Reddit   (AdAge) Is Reddit a part of your content strategy? Here’s why you can’t ignore this ...
  2 weeks ago

• Instagram has a new tagging feature

  
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  Here’s how you can use ‘Photos of You’. Instagram has introduced “Photos of You,” a new way for users to tag people, businesses, and products in photos. The feature seems similar to tagging Facebook  photos. And it presents a new opportunity for brands to engage users of the social network. ...
  2 weeks ago

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