conversational marketing

Welcome to the 'conversational marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'conversational marketing'.

Latest blogosphere posts tagged “conversational marketing”

• The Social Media Stampede of 2010?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 12 of 12 in the series Social Media Directions It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories about social media. The level of attention is akin to a loud noise created by a stampede. You can hear it in the distance but you can’t tell ...
  5 hours ago

• Bridge To The “Mind of The Market”

  
  The Relationship Economy...... — Authority: 132
  This entry is part 11 of 11 in the series Social Media Directions Sometimes we wonder why people don’t understand what we are saying. Lots of time people wonder what are we saying. In these instances their is a gap in understanding who is communicating what and why to whom. Understanding comes from knowledge. ...
  1 day ago

• Do you have a relevant message?

  
  Blogging Innovation — Authority: 141
  by Mike Myatt It is simply not possible to have a well received message that is not relevant. Think about it for a moment... when was the last time you bothered to read, watch or listen to a message that wasnt relevant to your needs? Great leaders understand the power, influence, and leverage created by relevant ...
  1 day ago

• The Social Media Polls Say……

  
  The Relationship Economy...... — Authority: 132
  Traditional media attempts to control messages so they can influence an audience to believe their bias. We see it in politics, marketing, research and even in conversations. One way the “media” controls the message is by hand-selecting which polls get reported. Polls are used to determine the sentiment of a the ...
  2 days ago

• Be A Dream Seller

  
  The Frager Factor — Authority: 140
  Someone once said that “The philosophy behind much advertising is based on the old observation that every man is really two men—the man he is and the man he wants to be."The duality can be observed in the cars we drive.Take the Prius, which isnt simply an economy car; its also an eco-friendly symbol of social ...
  2 days ago

• Drinking The Social Media Kool-Aid?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 10 of 10 in the series Social Media Directions This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers and communities are creating a “ cult like ” following of readers who buy into published perspectives. People follow ...
  3 days ago

• Buyers vs. Sellers: Who Serves Who?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 9 of 9 in the series Social Media Directions Think about how markets have operated in the past. Markets have assumed that buyers can be “pulled” into a transaction without consideration of the buyers convenience.  What are buyer conveniences? When we buy stuff the experience can be ...
  4 days ago

• The Execution of The News

  
  The Relationship Economy...... — Authority: 132
  This entry is part 8 of 8 in the series Convertising There are lots of questions about what constitutes news. Powerful editors decide what people read and what they don’t.  Journalists decide what is worthy of investigation and what is not.  Advertisers, special interests, lawyers and lobbyists defend the ...
  4 days ago

• Better to be Honest than Sneaky

  
  Blogging Innovation — Authority: 141
  by Hutch Carpenter Im generally not tracking the "post ads to your social networks" movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he ...
  4 days ago

• What Will Bend Social Media?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 8 of 8 in the series Social Media Directions We hear and read  about “shifts” created by technology and examples of the influence on markets propagate daily. Marketers jump on these shift vying for our attention aimed at ultimately “tricking us into a transaction”. The irony of this ...
  5 days ago

• What Are You Doing Here?

  
  The Relationship Economy...... — Authority: 132
  It is a day of thanks. I am not blogging today rather I am spending time thanking my family. In other words I am being social off-line What About You? Highlight any portion you want : Related posts: Has the Train Left Your Station? The Internet is still FREE and results of ...
  1 week ago

• Social Media Disconnect (The Fake Act)

  
  Interactive Marketing Blog — Authority: 118
  I’ve been writing about Social Media as far as I can remember. If you go through my about me page , then one thing would be certain that by profession I’m into or onto social media. So basically what I mean is I do understand what is social media – what’s the use of it – where to use it- how to use it along ...
  1 week ago

• What Is Your Social Strategy?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 7 of 7 in the series Social Media Directions As more and more businesses migrate to use of social media it quickly becomes evident that they lack a strategy. In the coming months and years we will see a new knowledge domain emerging and it will be labeled as “ social strategy “. Like ...
  1 week ago

• Old Strategies No Longer Work!

  
  The Relationship Economy...... — Authority: 132
  This entry is part 6 of 6 in the series Social Media Directions Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied ...
  1 week ago

• A Strategy For Social Media ROI?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 5 of 5 in the series social media directions There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old ...
  1 week ago

• What Does A Strategist Do?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 4 of 4 in the series social media directions People ask me “What do you do”? My response is “ I am a social media strategist” . Then I get a blank stare and the proverbial question of “ what is that”? I have also noticed  other people titled as a “ social media strategist ...
  1 week ago

• The Customer Isn’t A Human Being

  
  iPlot — Authority: 451
  I just read a remarkable essay by Venkatesh Rao on “ marketing, innovation, and the creation of customers .” It nails the complex relationship between the two functions, examining both similarities and polarities. Rao opens with what is perhaps the most popular aphorism by venerable management philosopher Peter ...
  1 week ago

• The Worst Social Media Mistake

  
  The Relationship Economy...... — Authority: 132
  This entry is part 3 of 3 in the series social media directions No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes ...
  1 week ago

• The Debate: Free Vs. Paid Content

  
  The Relationship Economy...... — Authority: 132
  This entry is part 16 of 16 in the series Conversational Currency The internet and social technology has turned the publishing industry upside down and inside out.  We’ve seen 24 of the top 25 newspapers  go out of business. Magazine subscription rates are down and the leaders within the industry are ...
  1 week ago

• Are CMO’s Clueless?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 2 of 2 in the series social media directions Some of the articles I read make be wonder if the market and marketers are paying attention to their market. Then again since I spend everyday watching markets and the influence of social media on these markets maybe I am one of the few who actually ...
  1 week ago

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