conversational marketing

Welcome to the 'conversational marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'conversational marketing'.

Latest blogosphere posts tagged “conversational marketing”

• A CEO’s Twitter advice

  
  Bloghound — Authority: 112
  Most companies tell employees what NOT to Tweet about, but Tony Hsieh, CEO of Zappos.com, suggests to employees that they Tweet about these three things:What will cause my followers to smileWhat will enrich people’s perspectiveWhat will inspireThanks to Hollie Delaney of Zappos.com, for sharing this yesterday during ...
  11 hours ago

• 4 Composite Functions of Social Media

  
  The Relationship Economy...... — Authority: 132
  I’ve been thinking about the “ functions ” of social media. The concept of a function is a mathematical term which expresses the intuitive idea that one quantity (the argument of the function, also known as the input) completely determines another quantity (the value, or output). There are many ways to ...
  16 hours ago

• There Is a Deeper Web

  
  The Relationship Economy...... — Authority: 132
  Conversational Currency Blog continues to present  components of the Next Economic Paradigm as we spot the integrations.  We believe that one of these features is the Deep Web, estimated to be 500 times bigger than the surface web or “Google-verse”. One way to get an idea of how the deep web is hidden from ...
  2 days ago

• Scaling A Massive Learning Curve?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 6 of 6 in the series How Social Is Your Media Learning about how to use social media depends on the reference point and knowledge the learning is grounded in.  Today the market seems consumed in following what others are doing and creating “benchmarks” of what is or isn’t working for ...
  2 days ago

• Do You Sell Social Media Snake Oil?

  
  The Relationship Economy...... — Authority: 132
  Everyone seems to be getting sucked into social media. At the same time a large percentage of companies are using it wrong or using it without defining clear objectives. Stephen Baker writes in Business Week: Beware Social Media Snake Oil “As millions of people flock to these online services to chat, ...
  3 days ago

• Looking at The Wrong Numbers?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 13 of 13 in the series Social Media Directions People and business are influenced by numbers. For the years 2008 – 2009 the overall numbers haven’t been very encouraging. Entire industries have been disrupted, the global economy is in transition and everyone and all media is discussing the ...
  4 days ago

• John Byrne Aims To Change Media!

  
  The Relationship Economy...... — Authority: 132
  This entry is part 1 of 1 in the series social strategy The old line media is struggling with all things digital. Free content surrounds them, declines in advertising revenue and amateur journalist stealing readers from the professional journalist employed by the big media. Debates about free vs. paid content ...
  4 days ago

• How Do You Find New Business?

  
  The Relationship Economy...... — Authority: 132
  A recent poll on Linkedin ask “ What Are Your Current Business Challenges? “. Over 900 people responded and the top challenge was listed as “ finding new business “.  So this begs another question “ How do you find new business?” Business Development Methods Have Changed Business development really ...
  5 days ago

• The Social Media Stampede of 2010?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 12 of 12 in the series Social Media Directions It is happening. Everywhere you turn, online and off-line, everyone is discussing or publishing stories about social media. The level of attention is akin to a loud noise created by a stampede. You can hear it in the distance but you can’t tell ...
  5 days ago

• CEO’s Twitter advice to employees

  
  Bloghound — Authority: 112
  
  6 days ago

• Bridge To The “Mind of The Market”

  
  The Relationship Economy...... — Authority: 132
  This entry is part 11 of 11 in the series Social Media Directions Sometimes we wonder why people don’t understand what we are saying. Lots of time people wonder what are we saying. In these instances their is a gap in understanding who is communicating what and why to whom. Understanding comes from knowledge. ...
  6 days ago

• Do you have a relevant message?

  
  Blogging Innovation — Authority: 139
  by Mike Myatt It is simply not possible to have a well received message that is not relevant. Think about it for a moment... when was the last time you bothered to read, watch or listen to a message that wasnt relevant to your needs? Great leaders understand the power, influence, and leverage created by relevant ...
  6 days ago

• The Social Media Polls Say……

  
  The Relationship Economy...... — Authority: 132
  Traditional media attempts to control messages so they can influence an audience to believe their bias. We see it in politics, marketing, research and even in conversations. One way the “media” controls the message is by hand-selecting which polls get reported. Polls are used to determine the sentiment of a the ...
  1 week ago

• Be A Dream Seller

  
  The Frager Factor — Authority: 140
  Someone once said that “The philosophy behind much advertising is based on the old observation that every man is really two men—the man he is and the man he wants to be."The duality can be observed in the cars we drive.Take the Prius, which isnt simply an economy car; its also an eco-friendly symbol of social ...
  1 week ago

• Drinking The Social Media Kool-Aid?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 10 of 10 in the series Social Media Directions This post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers and communities are creating a “ cult like ” following of readers who buy into published perspectives. People follow ...
  1 week ago

• Buyers vs. Sellers: Who Serves Who?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 9 of 9 in the series Social Media Directions Think about how markets have operated in the past. Markets have assumed that buyers can be “pulled” into a transaction without consideration of the buyers convenience.  What are buyer conveniences? When we buy stuff the experience can be ...
  1 week ago

• The Execution of The News

  
  The Relationship Economy...... — Authority: 132
  This entry is part 8 of 8 in the series Convertising There are lots of questions about what constitutes news. Powerful editors decide what people read and what they don’t.  Journalists decide what is worthy of investigation and what is not.  Advertisers, special interests, lawyers and lobbyists defend the ...
  1 week ago

• Better to be Honest than Sneaky

  
  Blogging Innovation — Authority: 139
  by Hutch Carpenter Im generally not tracking the "post ads to your social networks" movement, be it sponsored blog posts or tweeting ads to your followers on Twitter. There is one aspect to it that I think is most important: disclosure. Robert Scoble has a post up, More thoughts on in-Tweet advertising, where he ...
  1 week ago

• What Will Bend Social Media?

  
  The Relationship Economy...... — Authority: 132
  This entry is part 8 of 8 in the series Social Media Directions We hear and read  about “shifts” created by technology and examples of the influence on markets propagate daily. Marketers jump on these shift vying for our attention aimed at ultimately “tricking us into a transaction”. The irony of this ...
  1 week ago

• What Are You Doing Here?

  
  The Relationship Economy...... — Authority: 132
  It is a day of thanks. I am not blogging today rather I am spending time thanking my family. In other words I am being social off-line What About You? Highlight any portion you want : Related posts: Has the Train Left Your Station? The Internet is still FREE and results of ...
  1 week ago

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