conversational marketing

Welcome to the 'conversational marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'conversational marketing'.

Latest blogosphere posts tagged “conversational marketing”

• What Is Your Social Strategy?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 7 of 7 in the series Social Media Directions As more and more businesses migrate to use of social media it quickly becomes evident that they lack a strategy. In the coming months and years we will see a new knowledge domain emerging and it will be labeled as “ social strategy “. Like ...
  17 hours ago

• Old Strategies No Longer Work!

  
  The Relationship Economy...... — Authority: 131
  This entry is part 6 of 6 in the series Social Media Directions Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied ...
  1 day ago

• A Strategy For Social Media ROI?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 5 of 5 in the series social media directions There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects “legacy knowledge” and old ...
  2 days ago

• What Does A Strategist Do?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 4 of 4 in the series social media directions People ask me “What do you do”? My response is “ I am a social media strategist” . Then I get a blank stare and the proverbial question of “ what is that”? I have also noticed  other people titled as a “ social media strategist ...
  2 days ago

• The Customer Isn’t A Human Being

  
  iPlot — Authority: 456
  I just read a remarkable essay by Venkatesh Rao on “ marketing, innovation, and the creation of customers .” It nails the complex relationship between the two functions, examining both similarities and polarities. Rao opens with what is perhaps the most popular aphorism by venerable management philosopher Peter ...
  3 days ago

• The Worst Social Media Mistake

  
  The Relationship Economy...... — Authority: 131
  This entry is part 3 of 3 in the series social media directions No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people’s mistakes. You can also simply copy current practices and make the same mistakes ...
  3 days ago

• The Debate: Free Vs. Paid Content

  
  The Relationship Economy...... — Authority: 131
  This entry is part 16 of 16 in the series Conversational Currency The internet and social technology has turned the publishing industry upside down and inside out.  We’ve seen 24 of the top 25 newspapers  go out of business. Magazine subscription rates are down and the leaders within the industry are ...
  4 days ago

• Are CMO’s Clueless?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 2 of 2 in the series social media directions Some of the articles I read make be wonder if the market and marketers are paying attention to their market. Then again since I spend everyday watching markets and the influence of social media on these markets maybe I am one of the few who actually ...
  5 days ago

• The Power Of Social Distribution

  
  The Relationship Economy...... — Authority: 131
  This entry is part 1 of 1 in the series social media directions In the old days (and they are still around) media was “pushed” upon the masses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything are being shaped by a different kind of ...
  5 days ago

• How Does The Market Move?

  
  The Relationship Economy...... — Authority: 131
  Markets move when new information enters a market. Today markets are overloaded with new information flooding our minds and vying for our attention. New and old media grabs our attention when it provides relevant and relative information that appeals to our affinities.  Media surrounds us 24/7 both online and ...
  6 days ago

• Is Social Media Shifting?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 37 of 37 in the series Social Media I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed. With rapid adoption and interest people and ...
  1 week ago

• Do You Have Social Media Influence?

  
  Blogging Innovation — Authority: 142
  by Mike Myatt Social media influence; the harsh reality is that you either have it or you dont. Im going to tell you the cold hard truth about social media...what you need to know that most people wont tell you. While anyone can have a social media presence, not everyone possesses social media influence. Its clear ...
  1 week ago

• What Is The Market’s Intention?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 15 of 15 in the series Conversational Currency Marketers act as though we are all cattle waiting to be herded into a transaction. It seems as though the prevailing thought about all this social technology is that it enables organizations to “herd” us into their community and they use “ ...
  1 week ago

• What Will Happen To Business Week?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 36 of 36 in the series Social Media McGraw-Hill recently decided to sell Business Week. The buyer is Bloomberg LP but the future of Business Week is in limbo as are the jobs of all that work there. The price has not been  disclosed but the value of  Business Weeks assets are more than the ...
  1 week ago

• Intention Economy: Data + Meaning

  
  iPlot — Authority: 456
  If you only see one slide show about the State of the Internet in 2009, "Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)" by David Gillespie , an Account Director at Maclaren McCann, Toronto, is a good choice: a mesmerizing 256 slide manifesto on the Intention Economy with Data (as the ...
  1 week ago

• Intention Economy: Data + Meaning

  
  design mind - business. technology. design. — Authority: 579
  If you only see one slide show about the State of the Internet in 2009, "Digital Strangelove (or How I Learned To Stop Worrying And Love The Internet)" by David Gillespie , an Account Director at Maclaren McCann, Toronto, is a good choice: a mesmerizing 256 slide manifesto on the Intention Economy with Data (as the ...
  1 week ago

• Looking For Work: Web Production Manager

  
  miconian — Authority: 117
  This post is part II of a series in which I talk about my professional experience. See also Part I, where I talk about being the publisher of an interactive literary magazine.My last full-time gig was as Strategic Program Manager at Federated Media. In a nutshell, FM is a business broker for the most successful
  1 week ago

• What Is Off Line Social Media?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 35 of 35 in the series Social Media There is a lot of buzz about online social media and organizations are jumping in to ride the wave hoping to get something, anything and everything. However few people think in terms of social media off line and subsequently do not comprehend what it really ...
  1 week ago

• Do You Count Eyeballs?

  
  The Relationship Economy...... — Authority: 131
  This entry is part 7 of 7 in the series Convertising The Advertising Industry has some serious problems. Ad agencies are having a difficult time understanding the modern advertising space with the limited, if not worthless, paradigm carried over from the days of radio; the CPM. CPM stands for Cost Per Mille ...
  1 week ago

• Socially Useless Business

  
  The Relationship Economy...... — Authority: 131
  This entry is part 5 of 5 in the series How Social Is Your Media Business as usual no longer applies anymore. In case you haven’t noticed every market segment of our economy is in a state of flux. While many rally around any good news out of Wall Street the results are short term reactions with little basis as ...
  1 week ago

Comments about conversational marketing