263 posts tagged conversational marketing
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SFZero - A New Interface for San Francisco
http://iplot.typepad.com/ iplot/ 2008/ 05/ sfzero---a-new.htmlRemember the movie "The Game" with Michael Douglas and Sean Penn as unlikely brothers, shot before the backdrop of vertiginous San Francisco? Well, here's a a new interface for San Francisco: SFZero is "a new representation for the data that's already there.
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How Your Brand is Truly Perceived
http://continuousbeta.wordpress.com/ 2008/ 05/ 14/ how-your-brand-is-truly-perce…My colleague blogs here about Brand Tags. Probably the most fascinating site I’ve seen in a long time. People are asked to tag brands. If you’re a brand manager, you need to know this. Really fascinating. Exxon’s most tagged item - Valdez Blackberry - Crackberry Whole Foods - Whole Paycheck Amnesty International - Peace.
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Advertising Salespeople a Dead Profession?
http://continuousbeta.wordpress.com/ 2008/ 05/ 14/ advertising-salespeople-a-dea…Always great when your boss blogs about your position becoming extinct… Fortunately, my boss Chas Edwards argues the opposite here. Now that my position is safe let me disagree with him. Advertising will become extinct. Advertising is a part of marketing. Over time, advertising will evolve to
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Advertising Agencies are Coal Miners
http://conversationagency.wordpress.com/ 2008/ 05/ 14/ advertising-agencies-are-…Russell Davies compares the big agencies to the coal-mining business. Growing up close to coal mines, I think his analogy is brilliant: “Mining died in the UK because it was uneconomic, not because all the coal suddenly disappeared. In many parts of the world it’s still a thriving business, it’s still economic.
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More on Gary Vee -
http://continuousbeta.wordpress.com/ 2008/ 05/ 14/ more-on-gary-vee/Wow. I wrote about Gary Vaynerchuk a few days ago. Love this guy and what he is doing. Jeff Jarvis has a good write up on Gary in the Guardian last week. Check it out.
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The Power of First-Person Narrative
http://strikeachord.wordpress.com/ 2008/ 05/ 14/ the-power-of-first-person-narra…The Power of First-Person Narrative May 14, 2008 How many internal sales and marketing presentations leave you thinking “well I can’t fault the logic but it leaves me cold… Where is the story, where is the inspiration, the emotion; how can I visualise that really happening?” Even the most left-brain
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Creating the online “SWIRL”
http://www.elasticbrands.com/ blog/ ?p=82Merrimack River: Lawrence Dam Originally uploaded by TimDD I have really been enjoying myself since becoming a “free agent” a few months ago. My topic today has to do with how I’ve created a personal subnet, interconnecting communities of interest to me, using really simple and mostly free tools.
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Conversational Marketing Boosts Campaign Results!!
http://vervecoaching.com/ conversational-marketing-boosts-campaign-results/This post was contributed by guest author Sheldon Yarmovsky, a Verve List small business partner If you really analyze most marketing campaigns, you’ll find a ton of data about a company’s product coming at the prospective buyer in the form of product literature, or direct mail and email.
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What Every Good Marketer Knows
http://iplot.typepad.com/ iplot/ 2008/ 05/ what-every-good.htmlSince we are all marketers… From Seth's Blog by Seth Godin - Making promises and keeping them is a great way to build a brand. - Your best customers are worth far more than your average customers. - Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
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Making Mistakes and Amends in Blogger and Media Relations
http://www.briansolis.com/ 2008/ 05/ making-mistakes-and-amends-in-blogger.htmlIn the rapidly shifting era of blogger and media relations, we can expect one thing to occur as we forge ahead, mistakes. It happens to the best and the worst of us. This isn’t a generic post on how not to make mistakes, or if you do, how to apologize, per se.
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