copywriting tips

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  • Email Subject Lines can Make or Break Your Email Marketing Campaign


    Internet MarketingAuthority Authority: 144
    There have been numerous ‘rules’ put up online more or less the copywriting of email subjectlines.  You can acquire all categories of information by just doing a fast research for ‘email subjects’, ‘getting email read’, or ‘writing perfect email headings’.  I recently come up across a wonderful ...
    19 hours ago
  • Blog Your Way to a Traffic Jam


    Freelance Copywriters BlogAuthority Authority: 120
    Your website could be the most beautiful thing you’ve ever seen, but if it isn’t getting traffic it may as well have been written in invisible code. If your website has been written with the search engines in mind and your copy is SEO friendly you will stand a good chance of getting good organic listings. However ...
    2 days ago
  • The Power Of The Damaging Admission


    Business CoachingAuthority Authority: 126
    Making a damaging admission upfront rather than waiting for a customer to raise it is a very effective way to increase believability and credibility of the other selling points
    2 days ago
  • 7 Blog Copywriting Ideas for Creating Original Content


    Blog Design, Optimization & Usability - TopRank MarketingAuthority Authority: 403
    With literally hundreds of millions of blogs in the vast blogosphere, it’s becoming increasingly difficult to develop a unique brand for your blog by writing posts that are unique, creative and entertaining. The next time you find yourself in a rut, try these 7 blog copywriting ideas for creating fresh and ...
    3 days ago
  • Sorting Mail Into The A Pile & The B Pile


    Business CoachingAuthority Authority: 126
    Legendary copywriter Gary Halbert used to teach the concept that most people get their mail and sort it into two piles - the A pile and the B pile - before opening anything.
    4 days ago
  • General Website Copywriting (Part 2) – What Pages Do I Need?


    Freelance Copywriters BlogAuthority Authority: 120
    My previous post touched on the importance of your Home page and About Us page. Now we shall move onto the Products and Services page and FAQs Products and Services Let’s start off by looking at a product selling company. Frequently when you look at a website, the products page is full of great images of ...
    4 days ago
  • Article Formatting Tips


    Aussie Internet Marketing Blog Aussie Internet Marketing BlogAuthority Authority: 120
    Article Formatting is an extremely important part of writing online content that can make a difference to search engines and to people.Here are some tips to help you impact both in a positive way. What will that do for you? It can help you be more profitable.Article Formatting – FontsA script or colourful font [...]
    4 days ago
  • My Instant Swipe File Review


    Business CoachingAuthority Authority: 126
    Jeff Gardner has built a swipe file from many of the modern great copywriters - John Carlton, Michel Fortin, Harlan Kilstein, Joe Vitale, Yanik Silver, Bob Bly, Dan Lok and more. See my review.
    6 days ago
  • General Website Copywriting (Part 1) – What Pages Do I Need?


    Freelance Copywriters BlogAuthority Authority: 120
    Every website is different. Regardless of what industry you are involved in, you are going to have your own take on what is important, what your USP is, what your products/services are and what the aim of your website is. But one thing that is pretty much uniform is what the most important web pages are with regards ...
    6 days ago
  • What Type Of Blogger Are You?


    Freelance Copywriters BlogAuthority Authority: 120
    Blogging is still very much something you either “get” or you don’t. For me, my blogging is all about sharing knowledge in what I do – copywriting. Most of my posts are about copywriting tips , marketing suggestions and (like this one) the usefulness of blogging. My aim has been to help my readers with the ...
    1 week ago
  • Direct Response Marketing – The Makings of a Successful Letter


    Freelance Copywriters BlogAuthority Authority: 120
    You might think, because direct mail letters come from a wide range of different companies and industries, they have little in common. Well, you’d be wrong. There are certain characteristics that make up successful sales letters. Of course, your offer and list will have a lot to do with your success rate, but the ...
    1 week ago
  • Direct Response Marketing – The Magic Ingredients


    Freelance Copywriters BlogAuthority Authority: 120
    Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a method for the customer to get in ...
    1 week ago
  • Men with Pens - WordPress Customization, Website Copywriting and Web Design [del.icio.us]


    Highub - IT Web TipsAuthority Authority: 142
    2 weeks ago
  • In the Kingdom of Content, Relevance Rules


    SEO Design SolutionsAuthority Authority: 123
    We’ve all heard that content is king , but what kind of kingdom are you giving your people? If Content is King, Relevance is Queen! The average marketer will run a totalitarianism kingdom, in which all content focuses around a particular product or company. “Shamefully self promoting” is how my SEO ...
    2 weeks ago
  • Direct Mail – The Copywriter’s Secret Weapon


    Freelance Copywriters BlogAuthority Authority: 120
    Direct mail is a very effective sales weapon, if you get it right. There are 3 elements to direct response advertising that make it so successful: Appeals to a specifically targeted audience Written to inspire an action or response It can be measured to assess it effectiveness Target your audience Some ...
    2 weeks ago
  • 4 Easy SEO Copy Writing Tips for Smart Bloggers


    SEO Design SolutionsAuthority Authority: 123
    SEO copy writing may sound like a techie term, but competent journalists, bloggers and writers alike should not be intimidated. We got this! 4 Easy SEO Copywriting Tips In fact, whenever possible, convince your techie counterparts to relay the information so that you can type it into pretty and, more ...
    2 weeks ago
  • Eugene Schwartz Breakthrough Advertising


    Business CoachingAuthority Authority: 126
    Eugene Schwartz book "Breakthrough Advertsing" is recognised as a copywriting classic to stand alongside Tested Advertising Methods, Scientific Advertising and The Robert Collier Letter Book.
    2 weeks ago
  • What’s the Copywriter’s Most Powerful Psychological Tool


    Street Guide to CopywritingAuthority Authority: 92
    In my last blog post, Apples-to-Oranges, Using Contrast and Compare to Make More Cash , I continued talking about the C’s of copywriting by talking about the concepts of contrast and compare; we’ve also talked about commitment and consistency . This time we’re going to talk about what Joe Vitale calls “ ...
    2 weeks ago
  • The Mans Guide To Marketing To Women


    Business CoachingAuthority Authority: 126
    If women control 90% of the household buying decisions and make those decisions based on emotion, we men urgently need a Mans Guide To Marketing To Women.
    2 weeks ago
  • The Heads and Tails of Copywriting


    Freelance Copywriters BlogAuthority Authority: 120
    Hands up all of you, who have been writing so long about your product, service or company that you’ve completely exhausted your sales copy repertoire. It happens. Sometimes, try as you might, you find it impossible to come up with a fresh angle from which to sell your product. Even professional freelance ...
    2 weeks ago

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