corporate social responsibility

Corporate social responsibility (CSR) is the concept that a business should attempt to balance its economic goals with its social and environmental impacts. It can cover a huge range of issues but at its core it should be about how a business makes daily decisions. Areas addressed under this banner include environment, philanthropy, corporate governance, employee skills, community engagement, human rights, communication, ethics, and values.

Every business has its own interpretation of the corporate social responsibility agenda, which should be aligned to its core commercial objectives with strengths in different areas. Some businesses have taken a more superficial approach and used the concept as only a marketing/PR tool with potential accusations of "greenwash" and hypocrisy.

CSR divides the business world with many citing that the only social responsibility of a business is to return a profit for shareholders. At the other end of the opinion spectrum, others see CSR as the only long-term way to do business as one cannot avoid having to manage the social and environmental impacts. In recent years, the environmental agenda has served to reinforce CSR as a mainstream business management concept as climate change becomes a more and more pervasive element of our working and personal lives.

Other similar terms include sustainability, corporate citizenship, responsible business, social enterprise or ethical business.

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Original Technorati articles tagged “corporate social responsibility”

• in Social Media
  Social Gives Operation Blankets Of Love New Ride Thanks to Toyota
  OBOL's Social Media wins animal lover’s hearts and a much needed van in Toyota 100 Cars for Good Giveaway
  by gmcquade / on Jun 8, 2012
• in Business
  Google, Gays and Corporate Social Responsibility
  Using Google's real power to make their "Do No Evil" creed more than pretty words
  by leslielkossoff / on May 19, 2011
• in Technorati Women
  Is Ronald McDonald Socially Responsible?
  Is Ronald McDonald directly contributing to child obesity?
  by onegoodminute / on May 19, 2011

Latest blogosphere posts tagged “corporate social responsibility”

 

• Driving The Alternative Fuel Movement, Frito-Lay Unveils Investment In Compressed Natural Gas Infrastructure

  
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  PLANO, Texas, June 19, 2013 /PRNewswire/ -- Senior leadership from PepsiCos Frito-Lay North America division were joined today by representatives from the Department of Energy and the State of Wisconsin to unveil Frito-Lays inaugural Compressed Natural Gas (CNG) fueling station in...
  17 hours ago

• Corporate Social Responsibility in SMEs

  
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  Friend of the SME-Blog and founding member of the Enterprise Rockers Tina Boden is passionate about corporate social responsibility. CSR is just as important for small businesses as it is for large organisations – even if they don’t have a fixed policy in place, most small business owners want to feel like they ...
  18 hours ago

• Eyefly X Say Eye

  
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  NEW YORK, June 18, 2013 /PRNewswire/ -- Eyefly, the online fashion eyewear retailer for men and women, announces today its launch of a social responsibility effort by pledging to donate one frame for every frame they sell to the Brien Holden Vision Institute Say Eye campaign. With an...
  1 day ago

• Mylan Specialty L.P. Joins Forces with Adrian Peterson and Jo Frost to Launch Anaphylaxis Preparedness Campaign

  
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  BASKING RIDGE, N.J., June 18, 2013 /PRNewswire/ -- Pro football player and 2012 most valuable player (MVP) Adrian Peterson and professional family expert Jo Frost have potentially life-threatening (severe) allergies and are partnering with Mylan Specialty L.P., the fully integrated...
  1 day ago

• Neenah Paper commissions limited edition letterpress print to #RebuildMoore; proceeds to help bring architectural design solutions to Moore, Oklahoma

  
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  ALPHARETTA, Ga., June 18, 2013 /PRNewswire/ -- Neenah Paper hopes to help stimulate a boost in giving to help rebuild tornado-ravaged Moore, Okla. with the sale of a powerfully simple, limited edition run of graphic letterpress prints. One hundred percent of the proceeds will be donated...
  1 day ago

• Intersolar 2013: Yingli Green Energy Leads the Game in Quality and Sustainability

  
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  BAODING, China, June 18, 2013 /PRNewswire/ -- Yingli Green Energy Holding Company Limited (NYSE: YGE) ("Yingli Green Energy" or the "Company"), a leading solar energy company and the worlds largest photovoltaic ("PV") manufacturer, which markets its products under the brand...
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• The Tower Companies Millennium Building and 1828 L Street Designated BOMA 360 Performance Buildings

  
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  ROCKVILLE, Md., June 17, 2013 /PRNewswire/ -- The Tower Companies announced today that 1909 K Street, known as The Millennium Building and 1828 L Street have been designated BOMA 360 Performance Buildings, among an elite group of properties which have demonstrated that their...
  2 days ago

• Green Energy Tips That Can Reduce Your Spending

  
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  2 days ago

• Jeffrey Epstein, Philanthropy Investor, Backs American Airlines Partnership with the Humane Society

  
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  NEW YORK, June 16, 2013 /PRNewswire/ -- American Airlines has agreed to continue its popular Pets and Wings Program in collaboration with the Humane Society of St. Thomas-St John in the US Virgin Islands. The partnership has been endorsed by the science philanthropist, Jeffrey...
  3 days ago

• TorkLaw Launches Dont Be A Dummy Campaign: Dont Text and Drive

  
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  LOS ANGELES, June 15, 2013 /PRNewswire/ -- The Torkzadeh Law Firm (TorkLaw) announces the launch of its Nationwide campaign, "Dont Be a Dummy: Dont Text and Drive," aimed at helping curb the rising epidemic responsible for thousands of fatal accidents each year.Texting while...
  4 days ago

• Military Veteran Father and Son Receive Special Fathers Day Surprise at Michigan International Speedway

  
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  LISLE, Ill., June 15, 2013 /PRNewswire/ -- Joel Correll, a United States Marine Corps veteran, and his 15-year son, Jarrett, who lives with cystic fibrosis, received a Fathers Day surprise of a lifetime today at Michigan International Speedway.  Joel and Jarrett Correll, along...
  4 days ago

• ABF Commitment to Supply Chain Sustainability Recognized by Inbound Logistics

  
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  FORT SMITH, Ark., June 14, 2013 /PRNewswire/ -- ABF® is proud to be recognized by Inbound Logistics as a "Green 75 Supply Chain Partner" for the fourth consecutive year.  The magazines annual list of supply chain partners committed to sustainability appears in a special...
  5 days ago

• Energy and Environment News Roundup – 6.14.13

  
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  A daily roundup of the most important energy, environment, and climate news from around the world. EMISSIONS   Study raises hope of combating global warming by reducing soot  (via Christian Science Monitor) Storm-battered Philippines moves to reduce climate risks and emissions  (via ClimateWire) Supreme ...
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• Short-Termism at Its Worst

  
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  Editors Note: The following post comes to us from Malcolm Salter , Professor of Business Administration at Harvard Business School. Researchers and business leaders have long decried short-termism: the excessive focus of executives of publicly traded companies—along with fund managers and other investors—on ...
  5 days ago

• Honor Your Father in the "Worth the Work. Pass it on." Sweepstakes to Win a 2013 Ford F-150 XLT

  
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  ROSWELL, Ga., June 14, 2013 /PRNewswire/ -- This Fathers Day, SCOTT® Car Care teams up with Penske Racing driver Brad Keselowski and Ford Racing to offer consumers an opportunity to nominate their father as their hero in the "Worth the Work.  Pass it on." Sweepstakes...
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• Green Energy Tips That Can Reduce Your Spending

  
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  5 days ago

• 2013 RBC Blue Water Project Leadership and Community Action Grants announced

  
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  RBC awards $2.3 million in funding to protect water in cities and towns around the globeTORONTO, June 14, 2013 /CNW/ - RBC today announced the recipients of the 2013 RBC Blue Water Project Leadership and Community Action Grants, totalling more than $2.3 million in funding for water...
  5 days ago

• 2013 RBC Blue Water Project Leadership and Community Action Grants announced

  
  — Authority:
  RBC awards $2.3 million in funding to protect water in cities and towns around the globeTORONTO, June 14, 2013 /PRNewswire/ - RBC today announced the recipients of the 2013 RBC Blue Water Project Leadership and Community Action Grants, totalling more than $2.3 million in funding...
  5 days ago

• Launching a social good campaign? Here’s your content strategy

  
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  5 days ago

• Oikocredit comprometida con el bienestar del cliente

  
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  SIEM REAP, Camboya, 14 de junio de 2013 /PRNewswire/ -- Oikocredit, inversionista social y cooperativa mundial, dio a conocer sus resultados de desempeño social para el 2012 durante la asamblea general anual celebrada hoy en Camboya. Los resultados sociales reflejan los datos que...
  5 days ago

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