Search / 21 posts tagged corporate_partnerships

As I’ve written about before, I think partnerships with NGOs are the foundation of corporate community programs. However, these key relationships often involve significant quantitative investment but have largely qualitative benefits/outcomes that are typically difficult to benchmark and leverage.

Beyonce's new L'Oreal Cosmetics ad campaign has been getting some press and some heat for the obvious attempts to Michael Jackson-ize her face and hair in attempt to give her an overall lighter visual appearance. I know B has always been fairer skinned but this seems a bit too far.

Nelly has just recorded a new single called "Warrior" exclusively for Team USA and AT&T as part of the official Team USA Soundtrack. As part of the promotion with Team USA and AT&T, Nelly's new song will be available for viewing and download at the AT&T site here.

Computing, Education, Corporate Partnerships Gregory T. Huang wrote: Last week, the University of Washington’s Computer Science and Engineering department hosted a special workshop sponsored by Google and the National Science Foundation.

YouTube is currently running a Kanye West/Absolut Vodka promo campaign on their homepage which features Kayne's newest Absolut ad based off his now infamous "Be Kanye" viral video. This new ad looks set for a national TV release.

Step off Jaime Kennedy, the real Malibu's Most Wanted is Shwayze. The rock friendly rapper has been making a name for himself with the Malibu, CA junior high girls for some time partly due to his rocker-mentor Cisco Adler.

Diddy is part of a "Drive Safe" designated driver campaign in conjunction with E! Entertainment and of course Ciroc Vodka. Other ads in the campaign feature the Playboy Bunnies of "The Girls Next Door." Who would you rather get picked up by? Via: WhatsPoppin

There has been little news about TAG Records since Jermaine Dupri announced his revolutionary deal back in April. Most in the industry expected a full website or TV ads, online ads, etc. sooner but for the most part marketing activity has been silent. Turns out of course that J.D.

The challenge to many HR executives is formidable - place an increased emphasis on Corporate Social Responsibility (CSR) while ensuring a connection to business results.  This is simple enough to state, but reasonable questions are often raised when preparing to execute a holistic CSR strategy.

Pacific Division has been getting some "beef" (I crack myself up) for their recent McDonald's Big Mac Rap commercial so they felt the situation needed to be addressed. Via: The Exactly