17 posts tagged coursematerial

This is a follow-up to last week’s class discussion, and my last post, on Mitch Joel’s hypothetical question: “What If Everything We Knew About Marketing and Advertising Until Now Was An Anomaly?” The Television Bureau of Advertising (TAB) last week released results of a survey on adult consumer

In this week’s reading assignment by Clay Shirky, he talks about the transformation of society from passive consumers to active consumers.  He says that the young members of today’s society “assume that media includes consuming, producing and sharing” and that the ”cognitive surplus” that TV has been

I am in total agreement with Mitch Joel’s post about social media and Web 2.0 ushering in a new era of the role that marketing, advertising and communications were meant to play.  The push approach is something from the past and can no longer be as effective as a pull strategy.  With a pull

Blog: The Secret Diary of Steve Jobs http://fakesteve.blogspot.com/ A parody of what Steve would blog about if Steve blogged. I didn’t laugh once, but I am impressed that it’s become “a Forbes.com Site, and features advertising from Canon.

Telling The Story… Stories grab one’s attention…and the good ones keep it.  Stories allow for some sort of relationship to develop with the audience.  The person consuming the story, connecting with it in some way, is choosing to do so.  If that consumer is engaged in a meaningful manner and responds,

Tomorrows trade :AMZN & APPL Hey Folks, I had emailed Mike a few days back on some advice on how to play Amazon and Apple for the following trading day — Wed/23/2008. He requested that I post my questions and analysis of these two stocks on the message board so that everyone could benefit from his feedback.

Prisoners Dilemma, over and over again. The Stanford Encyclopedia of Philosophy has an article on the Prisoners Dilemma (cited above). I chose to write on this article because it is 1) interesting, 2) comprehensive and 3) at the right level for Info204 students.

Successful Podcasting Based on the assigned readings for this week’s class and last week’s discussion, Anna Farmery’s podcasts are spot on.  In addition to producing content that I find interesting, she follows a formula that makes for successful podcasting.  Before disecting her podcasting

Gap Plays Hello Fellow Active Traders, I just want to share my experience on Tuesday, April 15. RIMM and AAPL gapped up. There were positive market news which made me ignore the Gap plays for both. Bad move. Both stocks filled their gaps once their stock price reversed and headed below their respective opening price.

One of the most revolutionary consequences of digital media is the shift of production and distribution capabilities from the traditional media gatekeepers to the People. We ordinary schmoes who used to exclusively sit in the audience now have new roads to publishing or entertainment success, whether