cpa marketing

CPA marketing is an online marketing program based upon a payment model by which the advertiser pays the affiliate, not for driving traffic to a website, but for each specified action performed by a visitor on that website. These actions can represent purchases, form submissions, registrations and more.

CPA stands for cost per acquisition or cost per action, and it is sometimes opposed to the cost-per-impression model (CPI) in online marketing, which is used to measure the worth and costs of a specific online campaign.

The CPA technique is often regarded as an ideal way of purchasing online advertising for direct-response advertisers, since they are only required to pay for the ad when a desired action is performed.

One of the more common actions that CPA advertisers are willing to pay for is a completed sale involving an online credit card transaction (hence the phrase cost-per-acquisition). For this reason, CPA is sometimes confused with another online marketing program, CPL advertising (or cost-per-lead). The latter refers to a marketing pricing model by which advertisers pay for a specific lead, such as an explicit sign-up form from a directly interested potential customer.

In spite of their similarities, the CPA and CPL models have several defining differences. For example, the CPL model is more suited for brand marketers that are looking for greater consumer involvement (such as for building a community website or an incentive program), while the CPA model is for direct-response advertisers interested in immediate actions or acquisitions performed on a website.

CPA marketing affiliates may earn a notable income, depending on the complexity of the desired action. Consequently, detailed consumer registrations are usually among the highest paying actions, while simple actions, like postal code opt-ins, generally pay less. To become an affiliate or publisher, interested marketers are usually required to join various CPA networks where they can get in touch with advertisers.

The CPA network regularly appoints affiliate managers to act as intermediates between marketers and advertisers. Affiliate managers will help marketers find good CPA deals, and will usually also provide additional information, such as the number of actions required to be performed on the landing page and the price for each action taken.

You'll find bloggers talking about CPA marketing at sites like keithjameslock.com and mmoarticledirectory.com.

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