cpg

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Original Technorati articles tagged “cpg”

• in Business
  What's Your Cross Channel Customer Segment Worth?
  Reaching the cross channel customer in the timeliest, relevant and often location-centric fashion has become the marketer’s goal, and a smartphone is becoming the platform for making it happen.
  by gbassett / on Aug 16, 2010
• in Business
  Mobile Marketing: So easy to get started, not so easy to integrate
  There seems to be a technological and strategic challenge gating the mobile channel from taking hold.
  by gbassett / on Jul 11, 2010
• in Business
  SMS Text Message Marketing Signals Shift in Agency/Client Relationships
  Many agencies are simply at the mercy of the whims of their clients when it comes to mobile marketing.
  by gbassett / on Jul 6, 2010

Latest blogosphere posts tagged “cpg”

 

• Trader’s Logbook PSE Stocks Worth Watching May 20 – May 24, 2013

  
  — Authority:
  This week we are banking on BLOOM to continue its ascend, FGEN to be able to bounce after an extended stay at its support line and MEG to bounce from the support line developing a rectangle formation. On the other hand, we want to get CPG if it will go down a bit near its support lines. The same with FLI . ...
  6 days ago

• Contest Watch: Perfetti Van Melles Mentos Batti Jalao

  
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  PerfettiVan Melle’s Mentos, in its typical irreverent style, has been promoting an 8weekcontest, with a theme that is in sync with its ‘Dimag ki Batti Jalao’ tagline. Thefun riddles (like Dhakke kisne khaye, Dhokha kisne diya, Dooba kaun etc) areset up as 30 second well-shot, smart videos hosted on Mentos ...
  2 weeks ago

• Another Story About Marketing Unhealthy Foods to Kids

  
  — Authority:
  Before I begin, I warn that this is very much an opinion piece… I am fed up with reading about various groups moaning because food companies are using well-known kids’ cartoon characters for marketing purposes.  Here is my re-enactment of going down the grocery aisle with my kids when they were anywhere from 3 ...
  2 weeks ago

• Headlines & Stuff

  
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  Here are some cool things we read about this past week: Instagram’s New Feature Lets Brands ‘Tag’ Consumers in Photo Stream There’s still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users’ attention. Dubbed “Photos of You,” the feature lets you ...
  2 weeks ago

• So You Think You Can Start a Food Brand?

  
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  Thought I’d share a situation that recently came up involving a wannabe food brand and how lack of adequate, thorough research and preparedness will almost always result in an unsuccessful food program. A gentleman called me the other day explaining that he has been working with an iconic rock musician to develop a ...
  2 weeks ago

• What the World Eats In a Week

  
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  A very interesting photo project that captures families in various parts of the world surrounded by the food they consume in a week. The first time I viewed them, I was struck by the difference in the volume of food. Then I began to notice the types of foods. Some have dramatically more processed foods than others. ...
  3 weeks ago

• PepsiCo’s Frito-Lay Division Goes Loco Over New(?) Chips

  
  — Authority:
  Doritos brand recently announced the introduction of Doritos Locos Tacos (DLT)  Tortilla Chips. These chips will be a LTO (limited time only) with two varieties; one containing their existing nacho cheese flavored chips PLUS Nacho Cheese DLT (Doritos Locos Tacos) and one with their existing cool ranch flavor PLUS the ...
  3 weeks ago

• Clinical Decision Support Can Make Best-Practices Guidelines More Accessible

  
  Medical Practice Trends.com — Authority: 125
  Who: FierceEMR.com What: Electronic health records offer the opportunity to better integrate clinical practice guidelines (CPGs) at the point of care, but the technology and physician practice must evolve, according to a paper published at BMC Medical Informatics and Decision Making .…
  3 weeks ago

• Trader’s Logbook PSE Stocks Worth Watching April 29 – May 3, 2013

  
  — Authority:
  This week we will be looking at BLOOM for possible continuation but needs to be very bullish in order to break 13.0 or else it will just go down again. BPI is on our list for possible bounce at support. For CPG we need to see at least one candlestick to have a better idea if it will bounce or not for the whole ...
  3 weeks ago

• Advertisers Expanding Case Against News America to Become a Class Action

  
  — Authority:
  An antitrust lawsuit brought by Dial Corporation and Heinzagainst News America Marketing is being expanded to include as Plaintiffs aproposed class of all domestic entities that purchased in-store promotions fromNews America. Last December, I reported that News America Marketing hadbeen sued for monopolization ...
  3 weeks ago

• Pepsi Yogurt?

  
  — Authority:
  Despite calls for her ouster by disgruntled investors, PepsiCo CEO Indra Nooyi has resisted pressure to abandon efforts to make the snacks & sweet drink maker more healthy, and go back to spending money on flogging the tried & true. Nooyi has allocated a larger spend to chips & soda, but will partner ...
  4 weeks ago

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