cpg

Welcome to the 'cpg' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'cpg'.

Latest blogosphere posts tagged “cpg”

• VideoEgg and comScore Collaborate to Offer CPG Brands Insight into Advertising Effectiveness

  
  Ad Operations Online — Authority: 140
  VideoEgg ROI Directly Links Online Ad Exposure to Consumer Purchasing BehaviorSAN FRANCISCO – VideoEgg, the engagement ad network, announced VideoEgg ROI, a comprehensive online advertising measurement service for consumer packaged goods (CPG) advertisers. In collaboration with comScore, a leader in measuring the ...
  1 week ago

• comScores new metric measures retail impact

  
  BizReport — Authority: 575
  Do you ever wonder if ecommerce ads are truly engaging consumers? A new metric from comScore could help by measuring the impact of online ads on actual sales. The new tool can be used by consumer packaged goods (CPG) brands across retail channels. It will be integrated with the new AdEffx platform.
  2 weeks ago

• CPG Advertisers See Offline Effects Through comScore

  
  Adotas — Authority: 496
  ADOTAS - Bridging the gap between online campaigns and offline purchasing has been an obstacle for many retailers, but especially makers of consumer packaged goods (CPG).comScore has already given many advertisers a boost in overcoming that challenge through its recently introduced AdEffx platform, and now through ...
  2 weeks ago

• Aging Puts a Wrinkle in the U.S. Marketplace

  
  50-Plus Marketing — Authority: 128
  What a dreadful title. The Nielsen Company is offering its end of year crystal ball gazing into trends to watch for the future. This one is about the impact of ageing. It doesn’t contain any great insights. If you only have 5 secs to spare these are the things Nielsen predict for the future: # Growth is Found ...
  2 weeks ago

• Use Targeting To Boost Loyalty

  
  The Lunch Pail — Authority: 119
  A recently published eMarketer report quantified the value of email loyalty programs for consumer packaged goods companies. The report revealed some amazing numbers that beg two questions. First, why are there still companies not using email as a loyalty and retention tool? Second, why aren’t companies doing more ...
  3 weeks ago

• The Art, Science & Software Behind (Optimal) Retail Pricing – Part 4

  
  The TEC Blog — Authority: 125
  Part 1 of this blog post series  expanded on some of TEC ’s earlier articles about companies’ need for better pricing management and optimization practices. This series, which focuses on the complexity of  pricing  and  promotions  in  retailing , was  inspired by JDA Software ’s recent ...
  3 weeks ago

• Outlook for Canadian Stocks in 2010

  
  MoneyEnergy — Authority: 121
  How well will the Canadian stock market do in 2010? If the U.S. sneezes again, will Canada catch another cold?  If there is any fallout or a double-dip U.S. recession owing to defaults on payment-option ARM mortgages , will it send global markets into another fiscal tailspin as we saw in October 2008? By most ...
  3 weeks ago

• VideoEgg, comScore partner for rich media insight

  
  BizReport — Authority: 575
  A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by connecting these two important ...
  3 weeks ago

• Discover How to Innovate to Win in New Economy at IRI’s CPG Summit 2010

  
  Ad Operations Online — Authority: 140
  IRI Summit Helps Retailers and Manufacturers Re-Imagine the Way to do Business and Innovate for GrowthCHICAGO – How can retailers and manufacturers not only survive but grow in today’s new economy? Innovation is the key. Because IRI believes that true innovation is the single most important thing a company can do ...
  3 weeks ago

• Trend Spotting: CPG and Direct Digital Marketing

  
  The Lunch Pail — Authority: 119
  E-Marketer released an interesting report this week entitled, CPG Marketers Go Digital at Point of Sale . Normally this concept would not find its way onto the menu of topics at The Lunch Pail given our focus on direct digital marketing and its primary channels of email, Web, and mobile. However, the last of the ...
  4 weeks ago

• Dynamic Logic Announces New Partnership with IRI and Introduces New Solution to Integrate the Branding and Sales Effects of Digital Ad Campaigns

  
  Ad Operations Online — Authority: 140
  Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase DataNEW YORK – Millward Brown’s Dynamic Logic announced the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and ...
  4 weeks ago

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