customer insight

Welcome to the 'customer insight' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'customer insight'.

Latest blogosphere posts tagged “customer insight”

• Persona marketing applied: PPC ad crafting vs landing page analysis

  
  PPC-Advice.com — Authority: 110
  Persona marketing, by definition, is the application of fictional psychological and/or demographic profiles to anyone that might use a site or product.  In online marketing, we’re blessed with... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  2 days ago

• Focus on wallet share – not new customers – for more profitable business growth

  
  The New Professional's Leverage Points — Authority: 129
  Notes adapted from an Experian presentation Companies would do well to focus less on new customer acquisition. More on customer wallet share. It harks back to the old adage ‘it costs more to get a new customer than it does to keep an existing customer’. Prospecting is expensive. Consumers are more cautious ...
  5 days ago

• Great product development – but where’s the marketing?

  
  brainmates - product management people — Authority: 116
  2009 is drawing to a close: time for the end of year office party, industry events, awards and other schmoozefests. It’s this time of year that hangovers are present and a lot of people turn to Berocca for relief. Produced by Bayer Healthcare, Berocca is described as “a high dose combination of B-vitamins, ...
  1 week ago

• BMW me up, Scot

  
  B2B Marketing Blog — Authority: 126
  Leaving just one customer dissatisfied could damage your brands reputation more than you might think I used to drive BMWs. Its reasonable to say I was your archetypal BMW brand evangelist. I walked into a BMW showroom a couple of months ago and tried to buy a new one. I was ready to pay the cash equivalent of a ...
  1 week ago

• For Bank Marketing, Re-Focus the Pareto Principle on Customer Profitability

  
  Bank Systems & Technology: The Blog — Authority: 127
  By Hongjie Wang, Fulcrum The Pareto principle, also known as the 80/20 rule, was named after Italian economist Vilfredo Pareto, who observed that 80 percent of income in Italy went to 20 percent of the population. Interestingly enough, such phenomena occur in many disciplines and industries. Marketing is no ...
  1 week ago

• How Can A Mustache Help Cure Cancer?

  
  Experience Matters — Authority: 105
  It’s a beer foam blocker. A soup strainer. The manliest of face fungi. Now, the mustache is something else – it’s a potent fundraising tool. CMers in Chicago, London and Toronto are participating in Movember – a month-long celebration of the mustache, which also serves to highlight and raise money for men’s ...
  2 weeks ago

• Social media sales lesson from Pharma

  
  FreshNetworks Blog — Authority: 622
  image courtesy of shutterstock In the past few days I have been discussing social media with a pharmaceutical company. The pharma industry is necessarily highly-regulated and risk-averse. It caters very well with the ‘traditional’ use of the internet, i.e. when corporate messages are broadcast from a main ...
  2 weeks ago

• From BI to Analytics: An Evolution In How Business Gets Done

  
  Bank Systems & Technology: The Blog — Authority: 127
  By Jay Morreale, Bank of America As the amount of data gathered and produced within an organization grows daily, users are challenged to make decisions based on this information in shorter and shorter time periods. While traditional Business Intelligence (BI) tools provide valuable access to this data and offer ...
  2 weeks ago

• Is the customer King?

  
  B2B Marketing Blog — Authority: 126
  These days, consumers have more choice than ever before, through more diverse channels - from storefront to mail order to online. Expectation is higher than ever. Companies that fail to live up to that expectation find customers leaving without comment - the majority of dissatisfied customers will not complain, they ...
  3 weeks ago

• “How To…” Get Customer Feedback and Input Quickly and Easily

  
  brainmates - product management people — Authority: 116
  At our recent brainmates Product Talks event, we discussed incorporating customer feedback and input into the product development and ongoing management process. Unsurprisingly perhaps, the attendees felt that despite the importance of this input, many product managers may not spend enough time actually talking with ...
  3 weeks ago

• A Clicks-to-Bricks Site Optimization Checklist

  
  FutureNow's GrokDotCom / Marketing Optimization Blog — Authority: 93
  Because I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious to me: Because I analyze and optimize web sites all day, every day. That’s a bit of an unfair advantage! At ...
  4 weeks ago

• Businesses shun Royal Mail in favour of E-communications

  
  e-clipsblog — Authority: 125
  According to research, many small businesses were left relatively unaffected by the Royal Mail strike, opting to send most of their correspondence electronically. A high proportion claimed that the strike would have little or no effect on their day-to-day business as they opted to use the internet for most of their ...
  4 weeks ago

• A New Era of Banking: Meeting the New Era of Customer Demand

  
  Bank Systems & Technology: The Blog — Authority: 127
  By Jerry Driscoll, HP Exstream From the Troubled Assets Relief Program (TARP) to President Obama’s call for a “New Era of Responsibility,” the market shift among financial institutions extends beyond Capitol Hill’s call for greater accountability and regulation to a new era of customer demand calling for ...
  5 weeks ago

• The MarketingProfs Digital Mixer is Over, But the Work is Just Beginning

  
  Experience Matters — Authority: 105
  I attended the MarketingProfs Digital Marketing Mixer last week here in Chicago and learned a lot that will eventually translate into the creative work we do for our clients. But this conference illuminated a change in the learning process, altogether. It showed me why agencies like Critical Mass must be involved ...
  5 weeks ago

• How Would Sterling Cooper Deal with Digital Natives?

  
  FutureNow's GrokDotCom / Marketing Optimization Blog — Authority: 93
  I perused a recent survey conducted in the U.K. about how young adults, a.k.a. “ Digital Natives ,” feel about the Web.  Like all surveys of this age group and how they interact with technology, it was fascinating. The survey involved nearly a thousand participants ages 16 to 24, and the good news for us as ...
  5 weeks ago

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