customer engagement

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Latest blogosphere posts tagged “customer engagement”

 

• Leveraging Referrals in Mobile Marketing

  
  Zeebric - The Mobile Marketing & Brand Engagement Blog — Authority: 134
  A back-to-the-basics approach usually works well when it comes to mobile marketing. For instance, one of the basic tenets of marketing is rewarding customers for loyalty and there’s no reason why this cannot be done on mobile as well.  Perhaps the most common tactics in this regard is offering customers special ...
  2 days ago

• I Don’t Find Your Robot Engaging

  
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  We frequently encounter business personas on social media platforms that seem robotic. What each person on our team would like to be able to say to these personas is, “I don’t find your robot engaging.” The sitcoms and advertisers had a field day with Siri – nerds falling for Siri (Big Bang Theory),  Siri ...
  1 week ago

• PunchTab Study Reveals Secrets to Motivating Moms with Rewards

  
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  Survey shows 81 percent of moms respond positively to brands when offered rewards; more than one-third are motivated by non-financial rewards such as elite status or early access to products Palo Alto, Calif. –  Loyalty and engagement platform  PunchTab  today shared results of a survey of over 600 moms that ...
  1 week ago

• Technology Drives New Loyalty Programs for Small Business

  
  Business Financial Services — Authority: 129
  Hear ‘loyalty programs’ and we all think of big brands, like airlines, credit cards, and national retail chains. But, as the San Francisco Chronicle recently reported, several start-up companies are now offering sophisticated loyalty programs specifically for small businesses. These companies include ...
  1 week ago

• How niche players can compete against big brands

  
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  Being the little fish in a small pond can be advantageous for young entrepreneurs . If any company can prove that banking on a niche product can return a goldmine, it’s Warby Parker. But rather than designer eyewear for a fraction of the price, Warby Parker co-founder Jeff Raider recently set his sights on ...
  1 week ago

• 8 ways to react when the knives come out

  
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  By Mark Di Somma Being non-popular is not the same as being unpopular. Brands that are non-popular are simply not prepared to do whatever it takes to court popular favour. They do their own thing, their own way – and look to attract cult followings via like minds. But brands that have become unpopular have ...
  2 weeks ago

• HP Announces Customer Engagement as a Service

  
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  HP Enterprise Services has introduced  new services  designed for organizations interested in multichannel customer experience contact centers. The HP Customer Engagement as a Service (CEaaS) resulted from the integration between HP’s cloud technology and Avaya’s contact center technology. The contact center ...
  2 weeks ago

• Small Mighty Web Traffic, Experimental Ads, Facebook’s Risky Business

  
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  The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday: In Counting Actual People, Hyperlocals’ Smaller Traffic Numbers Can Be Big   (StreetFight) If you’re a content ...
  2 weeks ago

• Superb and Disdainful Service: All under the same roof

  
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  The view from my room was phenomenal... I stayed at a very nice resort. My check-in experience was inspirational. The service in their lounge was impeccable. As I sat in the lobby they would always rush over to get me a drink or ask if I needed something. My plate in the restaurant would barely be empty when they ...
  2 weeks ago

• Mother’s Day: Capturing Emotions With Content Marketing

  
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  Provide heartfelt content that triggers readers to feel emotional engagement between themselves, your business, and Mother’s Day. This is an easy holiday to evoke emotions from, the harder part is to tie those sentimental feelings to your business. Many marketers believe that evoking emotion through content ...
  2 weeks ago

• How B2B companies are using social media to reach customers

  
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  Guest post by Simon Salt   W hen you read the words “social media” in the context of brands and companies, you likely think of Disney, Pepsi, Marvel or McDonald’s, or any number of other consumer brands that have a big presence on Twitter, Facebook and the other social networks. Social media campaigns ...
  2 weeks ago

• Relevant Social Media Marketing for Mothers Day

  
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  Mother’s Day is the largest card sending holiday of the year, and more consumers buy gifts for Mother’s Day than any other holiday, except Christmas. Restaurants capitalize on Mother’s Day because it’s the most popular day to dine out of the year. So how do you make your business relevant to Mother’s Day ...
  3 weeks ago

• Thomas Cook Launches 24/7 Social Media Monitoring Facility

  
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  Travel company Thomas Cook is increasingly seeing the importance of big data . They have launched a social media monitoring tool called the Thomas Cook Listening Lab to help them make sense of it all. So what is it exactly? Well, the monitoring facility was created and is managed by Chapel Social ...
  3 weeks ago

• What’s Missing?

  
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  Ever wanted to know what your customers think is missing from a service point in your library? There’s an easy way to find out … just ask! Post something that asks “what’s missing?” and start gathering answers. For example: Want to find out what’s missing on your public PCs? Tape a form to the table by ...
  3 weeks ago

• 6 Ways to Increase Facebook Engagement with Promotions

  
  Cygnis Media Blog — Authority: 107
  With 1 billion users already and growing, Facebook offers brands a huge potential fan base. Along with the opportunity comes the challenge of breaking through heaps of status updates and posts and making yourself heard in the crowd. Facebook promotions are a great way to make your fans feel that they are important to ...
  3 weeks ago

• Analogy From Real Life: You Never Know Who Will Shatter Your Knee

  
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  When I was twelve years old I played on a baseball team that went to the Virginia State Little League tournament. My team comprised of the best players from our local league teams and I was excited to be selected for the team. While I had a decent season on my own team, it was clear from the outset that I wasn’t ...
  3 weeks ago

• Do you have multi-channel systems in place to support your cross-channel marketing?

  
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  It’s that time of the year again where NetFinance 2013 is upon us. As the world’s #1 multi-channel marketing conference for financial services , it’s pretty much the event to hear some of the foremost experts and industry leaders talk about the trends in multi-channel marketing. This year, NetFinance is ...
  3 weeks ago

• Coca-Cola Uses Mobile ‘Games’ To Woo Teens

  
  Zeebric - The Mobile Marketing & Brand Engagement Blog — Authority: 134
  If you haven’t yet checked out Coca-Cola’s new digital campaign, you certainly should. The F&B giant has gone all out with its new ‘Ahh Effect’ campaign, especially on mobile. While it’s not as ingenious as the Coca-Cola ‘Chok Chok’ campaign we wrote about before, it certainly is a good move ...
  3 weeks ago

• Create your personal brand: 8 steps

  
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  Take control of your online presence to create a memorable personal brand. Personal branding has evolved since management guru Tom Peters defined the term way back in 1997. (He also provided some wicked quaint advice, like “sell the sizzle, not the steak.”) Today, your personal brand reflects the ...
  4 weeks ago

• This PR Measurement Webinar Brings You Up To Date On Engagement, Influence, And Business Impact

  
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  This webinar from Carma International presents Dr. Jim Macnamara, Professor and Deputy Dean at University of Technology, Sydney. He identifies and explores several key concepts of public relations measurement, including engagement, relevant influence, and impact/value. Its really a broad review of what public ...
  4 weeks ago

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