customer engagement

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Latest blogosphere posts tagged “customer engagement”

 

• Does a "Like" button give enough feedback?

  
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  Reading a recent article from the Nieman Journalism Lab about testing a "Respect" button instead of a "Like" button for news items  led me to think more about the benefits and disadvantages of "Like" buttons. Facebook is well known for its "Like" button which allows users to " give positive feedback and connect ...
  5 days ago

• Engaging Consumers w/ Branded Video Ads

  
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  The following post is a summary of BeetTV’s recent interview of Rene Rechtman, SVP of AOL Networks International Brands Move Money to Online Video from TV and Display, Cite Better Engagement     Advertising the Old Way What was once an Internet full of text-based banner ads is now migrating to ads (or ...
  5 days ago

• Nonprofit is a Tax Status!

  
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  For licensing opportunities, or to order products with this image or phrase, please contact me. Nonprofit organizations are exempt from paying federal taxes in many countries. But, that doesn’t mean they should be exempt from operating like businesses. I have been speaking and writing on this topic for a long ...
  5 days ago

• The Evolution Of Omnichannel Customer Engagement Strategies

  
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  Winterberry Group LLC, in partnership with Interactive Advertising Bureau (IAB), just released Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement , a white paper based on a survey of more than 120 executive-level advertisers, marketers, publishers, technology developers and ...
  6 days ago

• CRM Review – Parature Customer Service

  
  The oldest living independent CRM analyst! — Authority: 134
  This CRM Review examines Parature Customer Service. In-Depth CRM Review Parature Customer Service Parature, Inc. 13625 Dulles Technology Drive Suite B Herndon, VA 20171-4603   Telephone:  (703) 564-7758 Toll Free:    (877) 467-2728 Fax:            (703) 564-7757 Email:   ...
  6 days ago

• How to prioritise your multichannel marketing

  
  Digital Business and Marketing Blog — Authority: 92
  We provide a snapshot of how you can manage the prioritisation of your Multichannel Marketing, and investment in your external channels to engage valuable audience groups in the short and longer term.
  6 days ago

• CRM Review – Pegasystems

  
  The oldest living independent CRM analyst! — Authority: 134
  This CRM Review examines Pegasystems. In-Depth CRM Review Pegasystems Pegasystems, Inc. One Rogers Street Cambridge, MA 02142-1209   Telephone:  (617) 374-9600 Toll Free:     Fax:            (617) 374-9620 Email:   Contact Pegasystems Web:     http://www.pega.com/   CRM ...
  1 week ago

• SEO: Rules of Engagement

  
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  Users search in different ways based on their intent of search. In a Google age, where every query is treated like a question, we need to understand both how and where users search to allow us to connect “intent to content.” SEO & the Consumer Decision Journey Have you mapped your target customers’ ...
  1 week ago

• The Social Part Of Social Media: A Love Story

  
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  The purpose and focus of social media for businesses should always be customer engagement. If this is the case why are some businesses turning Facebook and Twitter into a way to blast sales messages to as many people as possible? A new infographic by HubSpot demonstrates how businesses social media relationship ...
  1 week ago

• Three Key Strategies to Attract Customers and Grow Sales

  
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  Whether your business is thriving or simply surviving, asuccessful entrepreneur should always be aware of every option available todrive incremental business and grow the bottom line. From new technologies tobusiness basics, following are three key strategies to assist you in expandingyour customer base and growing ...
  1 week ago

• 7 Best Email Marketing Strategies To Engage And Retain Customers

  
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  Email marketing is the fastest and simplest way of drawing new customers to your business. Almost every online marketer understands the significance of email to their overall marketing tactic in an indistinct way. But it does not mean that they are aware of all the best email marketing practices. Actually, all ...
  1 week ago

• Customer Service 5 Star Rating Cartoon

  
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    Gallup is in the news recently for issues surrounding their polling processes used during the election where they predicted a 1 point lead for Romney.  Interesting my beef is not only with Gallup but any company that is involved with corporate polling to survey customer experience at retail establishments ...
  1 week ago

• Empathy and generosity – the keys to engaging your customers and people

  
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  It’s no secret that I am a fan of Jessica Hagy, her books and her blog: Indexed . I was also lucky enough to interview her about her new book ( How to be more interesting (and keep customers for longer) – Interview with Jessica Hagy ) about 6 weeks ago. Recently, she published one of her daily diagrams – ...
  2 weeks ago

• Quality Content: Is It The Key To Small Business Success?

  
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  There are numerous different tools, resources and approaches small businesses can utilise to help them see the most success they can, completely irrelevant of the industry they’re operating in or who their audience is. Sometimes, they’re particularly obvious – selling products that people want at prices they ...
  2 weeks ago

• Do you know who your loyal customers are? And do you treat them accordingly?

  
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  Loyal customers expect a loyal business in return Customer loyalty is a 2-way street, did you know that? Maybe you think customers return to you time after time because you assume you have the best product range, but actually customer loyalty is a strange animal that often has less to do with the latest normal ...
  2 weeks ago

• Get Helpful Tips About Facebook Marketing That Are Simple To Understand

  
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  Everyone knows that Facebook is a very popular social media. Many people are signing up every day. For you, this is a business opportunity. This is the time for you to market your products in this social media. This article provides useful information and tips on how to do Facebook marketing. Read on! Increase ...
  2 weeks ago

• Everything I Know about Online Customer Engagement I Learned in Kindergarten

  
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  Remember when social media was brand new? When you added everyone who wanted to be your friend on MySpace, you didn’t have to worry about your bosses (much less your parents) snooping on you, and you actually accessed it all from your desktop (you know, a computer that doesn’t move). Ahhhh the good ole days. ...
  2 weeks ago

• A Photo Is Worth More Than Just Words

  
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  Last week, someone asked me to describe what a brandful workforce actually looks like. I hesitated to answer as I needed to clarify the question: “You mean, visually?” My colleague nodded. I hadn’t actually thought of it before, but my mind immediately came to an image of photos. I had heard that the lobby of ...
  2 weeks ago

• Are you ‘on the tools’ fixing your customers problems? You should be.

  
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  I was reading a post the other day about Craig Newmark, founder of Craigslist , and how he introduces himself as the company’s customer service representative. It reminded me of a friend Stefan Topfer, CEO of Winweb, and what he does everyday. I’ve written about him before in this post: Does your CEO deal ...
  3 weeks ago

• Conversocial raises $4.4M to lower risk of angry customer rants

  
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  Businesses work hard to acquire customers, and once they have them, don’t want to lose them. Conversocial has raised $4.4 million (£2.95) for its social customer service solutions that keep businesses connected to their customers and their needs. American Express conducted a study last year that found that ...
  3 weeks ago

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