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Latest blogosphere posts tagged “customer perception”
Recently, I chatted on Twitter with @NWRugs . It’s not the first time I’ve chatted with them, but it was an experience that definitely made me stop and think about their product. The team at @NWRugs had been doing something simple – asking for feedback . They were working with a client and sent out a few ...2 weeks ago
The gaps model says that a service marketer must first close the customer gap between customer perceptions and expectations. To do so, the provider must close the four provider gaps, or discrepancies within the organization that inhibit delivery of quality service. The gaps model focuses on strategies and processes ...3 weeks ago
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