customer relationship management

CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer loyalty.

True CRM brings together information from all data sources within an organization, and where appropriate, from outside the organization, to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and up selling opportunities to target marketing strategies to competitive positioning tactics, as it’s well known that buying patterns are showing a clear shift away from sales and marketing applications in favor of service- based software. 

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Original Technorati articles tagged “customer relationship management”

• in Business
  SMS Text Message Marketing Signals Shift in Agency/Client Relationships
  Many agencies are simply at the mercy of the whims of their clients when it comes to mobile marketing.
  by gbassett / on Jul 6, 2010
• in Small Business
  Customer Relationship Management in the SMB Segment
  The art of customer relationship management (CRM) has evolved into a science over the past two decades. Why haven't small business owners caught up?
  by simzaolly / on Dec 21, 2009

Latest blogosphere posts tagged “customer relationship management”

 

• Nimble

  
  Wir sprechen Online. — Authority: 411
  Turn your social communities into customers : Nimble social CRM platform for unified communications ; http://eicker.at/Nimble
  6 days ago

• Customer Relationship Management for Small Businesses

  
  Entrepreneur Resources: A Small Business Blog — Authority: 97
  Customer relationship management is very important for small businesses. There is some very good CRM software available that can help you to do this – but what exactly does CRM software help you to do?
  1 week ago

• Lead Management, Marketing and CRM round-up – 3 things you need to know this week #3

  
  B12Leads - Lead Tracking - Distribute and track leads within your sales teams — Authority: 99
    Well everyone is has got back into the flow for 2012 with the blogs full of interesting articles this week. Content and Inbound marketing continue to be important topics for debate so without further a do here are the highlights from the blogs and social networks for the past week. How many visitors do you ...
  1 week ago

• Reputation management

  
  Chris Barrow's Blog — Authority: 111
  Any organisation whether it’s a dental practice, a consultancy business or a dental corporate has a responsibility to manage its own reputation in the market place.   In fact, in the absence of self-management you simply leave the door open for other people to manage your reputation.   That’s why corporates ...
  1 week ago

• 8 Technologies Marketers Can’t Live Without

  
  The BLU Group - Advertising and Marketing Blog — Authority: 104
  Ivana Taylor Marketing Strategist, DIY Marketers In real estate, the three most important things are location, location, location. And, the three most important areas to pay attention to in marketing today are automation, automation, automation. Here are the eight technologies that you can use in ...
  1 week ago

• Now’s the time to connect with past customers

  
  Dynamic Business — Authority: 125
  CRM isn’t just about database software. Customer relationship management is a key business practice that should be ingrained in your processes and your staff. Times are tough for small businesses right now. The stats show more are going under each month and redundancies are being made in businesses big and ...
  1 week ago

• How Nimble is using its funding to take over “social CRM” (exclusive)

  
  VentureBeat — Authority: 818
  Jon Ferrara, CEO of Nimble Customer relationship management “sucks,” according to Nimble chief executive Jon Ferrara. Investors are throwing money at the company, and Nimble is responding with new features that it hopes will turn “sucks” to “sales.” “Since we started two years ago we’ve been getting ...
  1 week ago

• Nimble uses seed funding to take on Salesforce with “social CRM” (exclusive)

  
  cPanel Hosting — Authority: 140
  Jon Ferrara, CEO of Nimble Customer relationship management “sucks,” according to Nimble chief executive Jon Ferrara. Investors are throwing money at the company, and Nimble is responding with new features that it hopes will turn “sucks” to “sales.” “Since we started two years ago we’ve been getting ...
  1 week ago

• How Nimble is using its funding to take over “social CRM” (exclusive)

  
  cPanel Hosting — Authority: 140
  Jon Ferrara, CEO of Nimble Customer relationship management “sucks,” according to Nimble chief executive Jon Ferrara. Investors are throwing money at the company, and Nimble is responding with new features that it hopes will turn “sucks” to “sales.” “Since we started two years ago we’ve been getting ...
  1 week ago

• How to Look and Sound Authentic on Twitter

  
  FuelNet Daily Tips — Authority: 106
  Communicating with customers and clients on Twitter looks so simple. You create a company account and start tweeting information. Because you include a link, people start coming to your website or Facebook page. What could be easier than that? What could you possibly do wrong? Act now to download your free copy ...
  1 week ago

• Who Cares About Brand Loyalty?

  
  VIPdesk Blog — Authority: 97
  ForeSee, one of the powerhouses in customer satisfaction surveys, came out with their 2011 e-retailer holiday assessment not too long ago. There were some big increases (Amazon.com, Avon, QVC, Apple, JC Penney), some significant declines (Netflix, Gap, Overstock), and a lot of good information about how the ...
  2 weeks ago

• Strengthen Your Reputation and Customer Relationship With Social Media

  
  Social Media Strategy — Authority: 110
  Peter Wilkinson Panther Social Media The reputation and relationship of your hotel with its customers used to take years to build up. Now you can do it on the spot by creating a social media presence for your business. Historically hotels have found it hard to delineate and target a specified demographic: because ...
  2 weeks ago

• When You Think Cloud, Think CRM

  
  Direct2Dell — Authority: 111
  Rhonda Abrams is the Small Business and Entrepreneurship columnist for USAToday, the author of the bestselling business plan guide in the US - Successful Business Plan: Secrets and Strategies and more than 15 other books for entrepreneurs. Her books are used in 22 of the top 25 entrepreneurship programs in the US and ...
  2 weeks ago

• 8 Expert Advices on Building a Relationship with your Customers

  
  Small Business University — Authority: 409
  “ The purpose of business is to create and keep a customer .” - Peter Drucker (Management Consultant) A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in this ...
  2 weeks ago

• Lead Management and CRM round-up – The 3 things you need to know this week

  
  B12Leads - Lead Tracking - Distribute and track leads within your sales teams — Authority: 99
    The Lead Management and CRM round-up is back from its holiday hiatus and is raring to go for 2012. We have rejigged the format this year and thought we would highlight the most interesting and useful news from the blogs and social networks for the past week. Pre vs. Post Content Marketing – Referral ...
  2 weeks ago

• 3 real ways to help you stand out and build better relations with your customers

  
  THE SMALL BUSINESS BLOG — Authority: 104
  Readers of this blog and my own across at www.adrianswinscoe.com know that I write about building better and more valuable relations with your customers and your people as a way of growing your business. Over the festive break I spent quite a lot of time ‘unplugged’ from the digital world thinking about how we ...
  2 weeks ago

• How to Make the Most of What You Read

  
  Blazing Minds — Authority: 111
  Although publishing houses may not be happy with how many physical books are being sold, that doesn’t mean people have stopped reading. As a Internet savvy individual, you probably read quite a bit on a daily basis. What publishing houses don’t like is that most or all of what you read comes from blogs, forums and ...
  2 weeks ago

• Making Customer Relationship Management Mobile

  
  B2C Marketing Insider — Authority: 144
  What if you could instantly track all of your customer contacts sales processes conveniently from any smartphone or tablet device, fully integrated with your desktop and available though any web browser? You could do business anywhere, anytime. Actually, those capabilities are already in place for many corporations ...
  2 weeks ago

• How David Can Beat Goliath in the Social Media Wars

  
  FuelNet Daily Tips — Authority: 106
  When George Colony spoke at the LeWeb conference in Paris last month, he offered a sobering opinion that companies will soon hit a wall in their efforts to reach more consumers via Facebook, Twitter, and other social media channels. "Social is running out of hours. Social is also running out of people," he ...
  2 weeks ago

• 5 Ideas that can transform B2B in 2012

  
  Socially Yours — Authority: 95
  Ideas for B2B Marketing & Sales Every year the web gets filled with various numbers pertaining to the B2B market growth. These are the numbers which are repeated in various events, conferences & workshops. Often discussions happen around, how the SME would be the key lever which will trigger the next level ...
  2 weeks ago

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