customer relationships

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Latest blogosphere posts tagged “customer relationships”

 

• Manage Your Supply Chain Analytics like a Baseball Team

  
  — Authority:
  Jeff Kavanaugh, managing partner, Infosys Lessons learned from major league balls provide insights for supply chain managers on how to manage social analytics. Lessons learned from major league balls provide insights for supply chain managers ...
  1 week ago

• Four Lessons Marketers Can Learn From Yoga

  
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  As a yoga practitioner and marketing professional, I have come to see the parallels of these two seemingly unrelated practices. The foundational principles associated with yoga can direct our day to day and even high-level strategies as marketers. Read on to learn four marketing lessons from this ancient practice. No ...
  1 week ago

• LinkedIn announces invite only LinkedIn Contacts

  
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  LinkedIn is moving even closer to becoming your one stop shop for managing your business relationships. It has been adding features to contacts for some time now with tags and notes fields so you can use LinkedIn as a CRM tool. Now with its introduction of LinkedIn contacts you can bring all of your contacts ...
  1 week ago

• Focus on Both Brand Building and Revenue Generation (Not Just One)

  
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  There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation. Marketing agencies are being held more and more accountable for ...
  1 week ago

• Finance: Manufacturers Big Squeeze Puts Pressure on Suppliers

  
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  Cash managers are exploring their options as their big customers demand more time to pay their bills. It used to be that the role of the corporate treasury was largely unnoticed outside of the finance department, with cash management being considered an important but ...
  1 week ago

• Mothers Day: Build Online Relationships With Customers & Clients

  
  — Authority:
  One of the important aspects of social media is communication between your business and your customers/clients. With a push in the right direction, people will feel more inclined to share their opinions and thoughts with your business in social communities. Give fans a reason to interact with your business. What ...
  2 weeks ago

• How The Home Depot Uses Comedy (and an Orange Cat) to Help Tell Its Story

  
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  The words “home-improvement specialty retailer” probably don’t make you laugh… but The  Home Depot hopes that its adoption of a dry-witted orange cat named Richard can help consumers see the company’s fun side. Bright orange, fluffy, and very self-possessed, Richard the cat recently hit the social ...
  2 weeks ago

• Five Ways That Advanced Social Intelligence Helps Marketers

  
  — Authority:
  Within the tsunami of social network and open channel commentary lies a wealth of intelligence, rich in deep insight and free from disruptive bias seen with traditional surveys and focus groups. Leading companies are using streaming Big Data solutions and complex conceptual modeling to go well beyond superficial buzz ...
  3 weeks ago

• What would happen if you fell in love?

  
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  photo credit: tipiro W hat would happen to your business if you fell in love with your customers, rather than with your products and services? How would that change what you do and how you do it? How would that change the way you conceive new products and services? How would that change how you attract new ...
  3 weeks ago

• Five Reasons Why Market Research Matters (and Five Tips for Using It)

  
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  All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for consumer marketing ...
  3 weeks ago

• Vivocha Review – Convert Online Visitors Faster

  
  — Authority:
  This product is essential for meeting and talking with your customers choosing between different communication media and, if your desire is to convert visitors to customers, it allows  you to proactively engage with them, based on their navigation behavior. Easily meet with your customers and conduct a one on one ...
  3 weeks ago

• How to make customers fall in love with your business

  
  — Authority:
  Happy customers are usually the greatest evangelists for your brand. They will quite happily spread the word about how much they love your business and tell everyone exactly why they like it so much, whether it be via social media or speaking to their friends in person. The difficult part is making your customers ...
  3 weeks ago

• How to Leverage Twitter for Business

  
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  Can Twitter boost your business? The social media site credits itself with myriad success stories, such as driving sales for HubSpot and increasing store visits for Brooklyn-based retailer Alter , through regular and sponsored tweets. Yet most small-business owners are unimpressed. According to a study by the ...
  3 weeks ago

• Two Surefire Openings to Grab Your Audience’s Attention

  
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  I recently read this article describing a radically different job interview approach being used by Heineken, the Dutch brewer. The company conducted quirky video interviews with candidates, then posted the videos internally and asked current employees to vote for the most appealing candidate. Then, the company took ...
  3 weeks ago

• The woman with the Jay Leno chin

  
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  W hile I doubt it was their intent, the soap makers at Dove created something that perfectly illustrates the power of one of the best sales and marketing tools you can use. It might be the best demonstration of that tool I’ve ever seen. The experiment The Dove “Real Beauty” experiment has three parts: ...
  3 weeks ago

• Value and meaning depends on your viewpoint

  
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  photo credit: x-ray delta one T here are at least two takeaways in this piece about historic Russian space equipment being sold on the open market . First, know the difference between the value of the least common denominator of your skill (say, swinging a hammer) and the value of knowing exactly where to hit ...
  4 weeks ago

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