customer retention

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Latest blogosphere posts tagged “customer retention”
 

  • What some of the top companies are doing to retain customers?


    Authority Authority:
    http://www.nytimes.com/2013/04/28/your-money/companies-that-get-customer-service-right.html?_r=1& Some excerpts from the above article: 1) Philips refunded a customer after a bulb the customer bought stopped working after 5 months! Yes, when you back your sales with "Guarantees", you make sure you live up to ...
    1 week ago
  • Consumer, Consumer, Where Art Thou? (Part 2)


    Authority Authority:
    Here are those staggering statistics. 200 million Americans have registered their phone numbers on the FTC’s “Do not call list.” 86% of people skip the television ads. 91% of email users have unsubscribed from a company email that they previously opted into. This is important for us bloggers! 44% of direct ...
    1 week ago
  • Lowering Customer Churn in Hospitals with CRM Solutions for Knowledge Management


    Authority Authority:
    People often feel that the healthcare sector is all about large corporate centres running up unnecessary bills for patients that do not really need such extravagant treatment. And unfortunately, in many cases, this was the exact scenario that was playing out. However, now with a number of corporate hospitals offering ...
    1 week ago
  • The 6 Laws of Customer Experience by Temkin Group


    Customer Satisfaction and Reputation ManagementAuthority Authority: 100
    The Temkin Group has released a free ebook called The 6 Laws of Customer Experience which is an excellent read.
    1 week ago
  • 3 weird ways to get customers to spend more


    Authority Authority:
    There’s an entire field dedicated to studying how to nudge consumers to spend more–and it has come up with some pretty bizarre findings. Some of the quirkiest things can make consumers more willing to part with their paychecks. Did you know, for example, that red is supposedly the best color for fast-food ...
    1 week ago
  • Main Techniques Used in Customer Retention Strategies


    Authority Authority:
    Conventionally, businesses lose about 20 percent of their customers solely because of failing to maintain good customer relationships. Customer loss is consequential in the immediate and in the long-run with implications ranging from slowed development, reduced revenues, loss of the competitive edge and so forth. It ...
    1 week ago
  • The Importance of Customer Service: Customer Acquisition Costs more Than Customer Retention


    Authority Authority:
    Good customer service is one of the most important aspects of a business , especially when you consider that acquiring new customers is more expensive for the marketing department than investing in making current customers happy. For this reason, customer service should fall under the marketing department and be ...
    2 weeks ago
  • How to Say Thank You in a Personal, Memorable, Trackable Way


    Authority Authority:
    Nine times out of ten, a donor receives a letter that starts with, “Thank you for your generous donation.” Because giving is an emotional response, it deserves an emotional thank you with more pep and personality than a typical, status quo thank you. Read Shannon Doolittle’s  22 Delightful Ways to Say Thank You ...
    2 weeks ago
  • Is There Such a Thing as Customer Service for Social Media? (Part 1)


    Authority Authority:
    Yes, Social Media is the ‘next hot thing’ for your company. However, like any other marketing strategy, it must be capable of bringing in customers, and you must be able to measure its effectiveness. Check out this  Forbes article on social media and customer service . Don’t get fooled into thinking that web ...
    2 weeks ago
  • Is ROI Taking all the Focus off the Customer?


    Authority Authority:
    Return on investment is undoubtedly a top concern among marketers, and understandably so. After all, business owners need to know that their ROI is going to be enough to justify pouring resources into a marketing campaign. But are SEO companies and their clients approaching ROI in an entirely wrong way? Specifically, ...
    2 weeks ago
  • Customer retention Infographic collection.


    Authority Authority:
    What do you think about customer retention now? Are you retaining all your customers? I think we talk about this more then acting on it. We know how important it is to make customers loyal, but we rarely show appreciation for their business. The above graphics should propel one to take action and make customer ...
    3 weeks ago
  • All You Need Is A Little Paint (Part 2)


    Authority Authority:
    Here are some thoughts about the little things. Plant some flowers. What’s nicer to welcome the beautiful weather? Patch up the parking lot, put in some new signage and pull the weeds! Cut the bushes around your signs, so they can be seen from the highway. You’ve probably been thinking about that for awhile ...
    3 weeks ago
  • Series: Meet the BizFilings Team!


    Authority Authority:
    At BizFilings it’s our mission to help businesses start up and succeed. Whether it’s helping you decide between the different types of incorporation, walking you through the steps to incorporate or helping you register a company name, our reliable team members are always there – which is why we’ve decided to ...
    3 weeks ago
  • What would happen if you fell in love?


    Authority Authority:
    photo credit: tipiro W hat would happen to your business if you fell in love with your customers, rather than with your products and services? How would that change what you do and how you do it? How would that change the way you conceive new products and services? How would that change how you attract new ...
    3 weeks ago
  • IKEA Takes Direct to Consumer Approach to Grow Customer Base


    Authority Authority:
    IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). IKEA has a loyal customer base of 3.6 million people who opted into IKEAs database to receive ...
    3 weeks ago
  • IKEA Takes Direct to Consumer Approach to Grow Customer Base


    Authority Authority:
    IKEA, the world’s largest furniture retailer, is rolling out an “IKEA Family” loyalty program. Specifically designed to keep the steam turned up on its integrated marketing channels (email, print, and social media). IKEA has a loyal customer base of 3.6 million people who opted into IKEAs database to receive ...
    3 weeks ago
  • How Small Companies Doing Large Marketing Get Huge Results


    Authority Authority:
    Other than identifying a known brand name and automatically knowing the size of the company, have you ever thumbed through a publication or web portal, become impressed by a company’s logo or tagline, only to learn that this company wasn’t nearly as large as you thought? It happens to me all the time. I see ...
    3 weeks ago
  • The woman with the Jay Leno chin


    Authority Authority:
    W hile I doubt it was their intent, the soap makers at Dove created something that perfectly illustrates the power of one of the best sales and marketing tools you can use. It might be the best demonstration of that tool I’ve ever seen. The experiment The Dove “Real Beauty” experiment has three parts: ...
    3 weeks ago
  • How to be more interesting (and keep customers for longer) – Interview with Jessica Hagy


    Authority Authority:
    Today’s interview is with Jessica Hagy , who is widely known for her award winning blog: Indexed (I’ve been a subscriber for years!). Recently, she wrote an article for Forbes magazine on How To Be More Interesting (In 10 Simple Steps) . That article was incredibly popular. So much so that she has turned it ...
    3 weeks ago
  • The Teddy Bear Melee – Avoiding Customer Service Nightmares


    Authority Authority:
    Now, in 2013 more than ever before, any business who fails to realize social media’s potential for customer interaction and retention are not only being left behind, they’re potentially setting themselves up for catastrophic failure. Back in the day when slick salesmen rode into town on horse-drawn carriages to ...
    3 weeks ago

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