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19 days agoToday’s author is Bob Umlas, an Excel MVP since 1994. This tip is a formula which enables you to access a list of values interspersed with
24 days agoA profitable business decisions is always based by reliable and accurate data. . Data quality plays an important role in the success of the campaign.
25 days agoBad data is a pet peeve for those marketing people who have to work with CRM. We need to admit the fact that no matter how many great features
26 days agoSuntec, based in New Delhi, India has been serving global customers since 1999. Suntec provides a full range of outsourced IT/BPO services
37 days agoAnytime I talk about data quality with a marketer, I always get the answer “yes that’s really important, but i don’t know where to start as
40 days agoI was in a conversation recently with Tim Wilson from Gilligan on Data about the balance between the client experience and data quality when
52 days agoI’ve just stumbled on a really nice and simple explanation of what can drive data quality projects to complete failure. I’d like to share what
54 days agoAt this stage several important questions should be asked and answered about specifications and requirements. By the end of this phase you
54 days agoWhy enterprise-wide data quality initiative often turns into a total disappointment? According to Forrester’s report “A Truism For Trusted
59 days agoAnother great chart from MarketingSherpa shows very clearly what we as marketers have long known. Relevance is key. 58% of those who stop
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