database marketing

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Welcome to the 'database marketing' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'database marketing'.

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Latest blogosphere posts tagged “database marketing”

  • Hug Them!


    The AgitatorAuthority Authority: 124
    If you won’t listen to me or Roger on the value of knowing — really knowing — and cultivating relationships with your best donors, then listen to marketing maven Seth Godin. Seth is talking about customers generally, but we know he’d say the same of donors. Writing a post called Some people are better than ...
    6 days ago
  • Are You Getting The Most Out Of Your Database?


    Business Ideas And EntrepreneurshipAuthority Authority: 133
    Imagine how much simpler your life would be if you had all your business contacts together in one place. One click of your mouse would reveal how effective your latest marketing campaign has been. Know at a glance which of your products/services is the most profitable. Your custom-designed database will put this ...
    1 week ago
  • The End Of An Era. Thank Heavens!


    The AgitatorAuthority Authority: 124
    A couple of days ago Tom relayed Ken Burnett’s view of what donors and fundraising will be like ten years from now. In brief, technology will put donors more in control of the channels through which we communicate with them…donors will seek greater accountability, transparency and control of how their money is ...
    1 week ago
  • Member Retention in Professional Orgs


    Marketing Productivity BlogAuthority Authority: 92
    The following is from the  October 2009 Drilling Down Newsletter .  Got a question about Customer Measurement, Management, Valuation, Retention, Loyalty, Defection?  Just ask your question .  Also, feel free to leave a comment. Want to see the answers to previous questions?  Here’s the blog archive ; ...
    1 week ago
  • The Coming Revolution includes Web Analytics and … Bauhaus


    Webmetricsguru - Web Metrics - Social Media Metrics - PR MetricsAuthority Authority: 493
    Sometimes, I get ideas from other things that don’t appear related, at all, like  Eric T. Peterson’s post about “ are you ready for the coming revolution? ” and an exclusive, press only invite to Bauhaus 1919-1933 Workshops for Modernity @ MoMA that I attended today.  Eric would say, I’m sure, there’s ...
    1 week ago
  • It Makes Me Cringe


    The AgitatorAuthority Authority: 124
    When I read an article like this one in DM News , it makes me cringe. It’s talking about a study by online agency Return Path looking at the extent to which advocacy and arts groups collect (or not) and then use (or not) personal data on folks who sign up for these groups’ e-newsletters. After signing up for ...
    1 week ago
  • Database Marketing – The New Frontier


    Datarati :: Will Scully-Power :: Data, Analytics & Optimization in the World of Advertising!Authority Authority: 122
    Join Australia’s leading digital marketers for the DATA-DRIVEN MARKETING EVENT OF THE YEAR! At this FREE Breakfast Briefing, hosted by Brad Howarth , the ex-Technology & Marketing Editor of Business Review Weekly (BRW) Magazine ,  you will be briefed by the industry’s leading data-driven marketers on how ...
    1 week ago
  • USPS “No 2010 Rate Increase”: The Loophole and a Call to Action


    The Gilbert Direct Marketing BlogAuthority Authority: 113
    Just when I thought it was safe to believe in the U.S. Postal Service, I find out this lovely tidbit of information: Despite Postmaster General John Potters grand statement (or was it a grandstanding statement) that thered be no postal rate increase in 2010, theres a giant loophole.
    1 week ago
  • Listbuilding & Email Marketing


    Learn Free Internet Marketing Learn Free Internet Marketing Strategies using Video, Articles, Social Networking, Social Media, Web 2.0, Blogs, Affiliate MarketingAuthority Authority: 163
    Learn about email list building and database marketing. Video filmed at the Internet Marketing Club - Brisbane Australia. Brad Hauck - MrWebMarketing.com Share on Facebook
    2 weeks ago
  • Database Marketing Software


    ImIdea [is] My Personal ViewAuthority Authority: 145
    Database marketing needs access to customer databases in order to be operational and useful. The potential clients are extracted from listings by means of a software program, and then the promotion... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
    2 weeks ago
  • Database Careers - Why Learn SQL Or RDBMS?


    IT Career CoachAuthority Authority: 111
    Learn the Right Way! Database careers are a mystery to those on the outside! This is partly because the work done by database professionals is not as visible as that done by professionals like business analysts or project managers. So, in this series, I will discuss database or SQL careers by answering questions ...
    2 weeks ago
  • Dying to Get Your Offer (aka: dead men still get mail)


    The Gilbert Direct Marketing BlogAuthority Authority: 113
    Another kind of "do not mail" database:Don’t mailers know theyre wasting money? Direct mail costs enough these days. So much so that it doesn’t make sense to mail someone who can be easily suppressed from a mailing list.
    2 weeks ago
  • Time is the only solution to privacy objections to behavioral targeting


    Digital Solid: Marketing Technology ROIAuthority Authority: 109
    Everyone involved in technology and marketing has had this conversation: They’re in a social setting, and the subject comes up about how technology is crafting messages to match consumer behavior. Someone pipes in, “Oh, like in Minority Report ? That’s so wrong!” Although Gmail’s ads are customized based ...
    3 weeks ago
  • Microsoft and Big Data


    Beyond SearchAuthority Authority: 547
    Short honk A happy quack to the reader who sent me information about a free book from Microsoft. The book is The Fourth Paradigm: Data-Intensive Scientific Discovery . I downloaded the file and whipped through the 270-page volume edited by Tony Hey, Stewart Tansley, and Kristin Tolle. The book is a collection of ...
    3 weeks ago

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