demand generation

When someone first hears the term Demand Generation they may think it is a moniker for a generation of kids who grows up demanding everything. Like Generation X and The Greatest Generation, the name Demand Generation seems to denote a generation of kids who wants anything and everything their parents had and worked for all their lives — only they want it now! They don't want to have to wait for it!

However, Demand Generation is not that at all. Demand Generation actually refers to a type of marketing that companies do in order to create demand for their product or service. Demand Generation has nothing to do with an actual generation of kids, and has everything to do with targeted marketing programs, marketing campaigns, lead generation, and closing sales.

Demand Generation is, in a nutshell, how a person or company generates demand to sell their specific product or service. It is the newest trend in marketing and has worked so well it is sometimes the only type of marketing a company does.

Bloggers speaking about Demand Generation can be found at sites like socialmediatoday and raabassociatesinc.

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Latest blogosphere posts tagged “demand generation”

 

• Path of Search: Targeting Active Buyers

  
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  (Today’s post is the second in a three-part series titled, Demand Generation: How It Works .) There is a defined window of opportunity when a prospect has a need. And if your company isn’t visible it probably won’t be considered. Your challenge is to be in the right place at the right time—your ...
  1 week ago

• Demand Generation: How It Works

  
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  (I have received several requests to share more articles on the topic of demand generation. For the next 3 posts I will run a series on demand generation. Today’s article starts with the big picture.) Nothing relieves pressure like sales. This has been my mantra throughout my career. Whenever the business has been ...
  1 week ago

• RESEARCH NEWS: UK leads the way in secure flexible working

  
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  read more This is a summary - please visit www.b2bmarketing.net/news for the full story.
  1 week ago

• Cold Calling Is Still Dead

  
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  Cold calling stopped being a viable lead generation option years ago. But for some reason some companies hold onto it like it’s an artform. It’s not. It’s futile. I argued the point in 2009, Cold Calling Is Dead: There Are Better Ways to Generate Leads . This is one of my all-time most popular articles, and ...
  2 weeks ago

• Webinar Marketing Tactics: How we drove attendance to #Demand2013

  
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  Recently, my brother Paul produced #Demand 2013 — An online summit, hosted by the Funnelholic. It was a pretty amazing adventure. Paul comes from the world of non-profit and I have been busy building TOPO so he had to go pull this off himself. I can’t give you the entire registration number but it was was ...
  2 weeks ago

• Sales Worst Practices: Three phrases I don’t want you to say anymore

  
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  Quick update: I am tired and I missed a post this week. Well, enough with that. Today, I felt like making a list of passive aggressive sales sayings that suck. My inspiration: I got hit with “checking in” today. Two days ago, a sales rep asked me if I “read some product specific collateral” he sent and I ...
  2 weeks ago

• Three Steps to Attract New Customers With Your Current Resources

  
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  Three simple steps to help attract and convert more new customers – with the resources you have. Focused targeting For more businesses, a more focused target audience will attract a higher number of qualified buyers – and all it takes is some planning and testing. Start with your current customer base and ...
  2 weeks ago

• Why are leads the most common metric for marketing

  
  What are 5 most important white paper must-haves — Authority: 81
  I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When was the last time you bought a car because the dealership sales person called you ...
  2 weeks ago

• Why you shouldn’t give leads to sales

  
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  You spend a lot of money on lead generation. And because of that expense, you shouldn’t give leads to sales. Why? For most businesses, leads aren’t leads Well, for most businesses, the reason is really simple.  It’s because ‘leads’ are defined as ‘anyone that responds to anything we ever did.’ And ...
  3 weeks ago

• What can creating a tribe do for your business? (Seth Godin interview)

  
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  Become a meaningful specific, rather than a wondering generality. – Seth Godin A great interview by Loic Le Meur, who shares about entrepreneurship, online tips and great people on YouTube daily. Related posts: There is no tribe of normal says Seth Godin People don’t coalesce into active and committed tribes ...
  3 weeks ago

• “…the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” — Peter Drucker

  
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  Related posts: Peter Drucker on Business, Marketing, and Innovation “Because the purpose of business is to create a customer,... Good Customer Service Received Email Feedback I was very happy to hear from... Best Selling Marketing Book – Available FREE! This one has really “cooked my noodle.” ...
  3 weeks ago

• Three sales and marketing predictions that probably won’t come true

  
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  I didn’t do a predictions post this year. (actually I am not sure I ever have)…The goal of this post was to get a couple things I have been thinking about out on the table. (which would not have been a very catchy title).  I also am currently writing blog posts about all four 1.  In 2 years desk phones will no ...
  3 weeks ago

• RESEARCH NEWS: Half of marketers share confidential business info

  
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  read more This is a summary - please visit www.b2bmarketing.net/news for the full story.
  3 weeks ago

• Attract Visitors and Successfully Nurture Leads with Demand Generation

  
  Read Pyxl — Authority: 100
  Let’s face it: no matter how good your marketing is, you can’t affect what stage consumers are at in the buying process, especially when we’re talking B2B marketing, so the question is: how can you ensure your brand will be top-of-mind when it is time to make a purchase? By creating a comprehensive digital ...
  4 weeks ago

• The biggest mistake marketers make is “spraying and praying”: Madlibs w/ @brandrelevance

  
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  Today’s Madlibs is with Shannon Ryan . I have worked on and off with Shannon for years. She runs a marketing consultancy with a specialty in strategic consulting around events (live, virtual, etc.). I text, call, email her all the time with questions…in other words Shannon is one of my favorite resources. I hope ...
  4 weeks ago

• Marketo Offers Marketing Solutions To Small Businesses

  
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  Good marketing is something many small and medium sized businesses struggle with, even though they are well of how important it is. Part of the problem is often a lack of time. Choosing software form a company such as Marketo can be an excellent solution to this problem.
  4 weeks ago

• Digital Marketing: How to craft a value proposition in 5 simple steps

  
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  Tweet This week, I’ve joined marketers from around the world in Athens Americana – Boston, Mass. for MarketingSherpa and MarketingExperiments Optimization Summit 2013 . After a short (and rather scenic) water taxi ride from the airport, I’ve settled into one of the Value Proposition Development Course ...
  4 weeks ago

• How to Dominate with Demand Generation

  
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  Lead generation is a term many B2B marketers are familiar with. However, the B2B buying process is shifting and just as sales and marketing funnels have shifted , so has the lead landscape. Lead generation is often broken into two areas: marketing, which generates leads, and sales, which follows up and closes with ...
  4 weeks ago

• Don’t let the ‘cold calling is dead’ crew drag you down: Madlibs with @srichardv

  
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  I say it time and time again: The best people to pick up prospecting tips from are the appointment setting guys. Steve Richard from Vorsight is one of those guys. I personally learn a lot from the tips and tactics they are willing to share. If you are in the business, you should too. Here are his Madlibs: The b2b ...
  4 weeks ago

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