digital out of home

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Latest blogosphere posts tagged “digital out of home”

  • Will You Unearth the Holy Grail of Digital Out-of-Home?


    Digital Signage Insights — Authority Authority: 125
    The holy grail of digital out-of-home media hasnt been unearthed yet . The pieces are out there. They are just lying in wait. An industry-defining company must seize the opportunity to mix the full gamut of media sector technological advancements with the advertising reach the platform affords. It must be done in a ...
    5 days ago

  • Philly CBS Broadcasters Team to Power 120 ‘Digital Newsstands’


    Local Onliner — Authority Authority: 464
    Seven Philadelphia CBS-TV and radio stations have combined their news resources to create a new Digital Out of Home (DOOH) News Network utilizing 39 CBS Always On “Digital Newsstands.” The Newsstands include HDTVs and a 24 hour news ticker. The Digital Newsstands have been created in partnership with Center City ...
    6 days ago

  • Digital Out-of-Home Among the Fastest Growing Media in the World in 2009


    Ad Operations Online — Authority Authority: 480
    Third Annual PQ Media Digital OOH Forecast: Digital Out-of-Home Among the Fastest Growing Media in the World in 2009, Amid Sharp Ad Spend Downturn and Decline in Traditional OOH, Although Sector Experiences “Shakeout” Previously PredictedIn U.S. – Spending to Reach $2.47 Billion in 2009; Digital Billboards ...
    1 week ago

  • YouTube Direct to Bring Citizen Journalism to Digital Out-of-Home Media


    Digital Signage Insights — Authority Authority: 125
    I often write about the potential for user-generated content to have a major impact on the digital out-of-home media industry. I believe wholeheartedly that there is a wealth of UGC that would fit seamlessly into existing networks and those that havent even been conceived yet. User-generated content could very well ...
    1 week ago

  • Final Thoughts From the Digital Signage Show


    Digital Signage Insights — Authority Authority: 125
    The Digital Signage Show has turned into a Must Attend event. It is a great east coast counterpart to the Digital Signage Expo. They are industry gatherings that cannot be missed. Echoing the call of my colleague Paul Flanigan, we need to bring the digital signage and kiosk vendors together rather than confine them ...
    1 week ago

  • Times Square Gets Free Wi-Fi, Courtesy of Yahoo


    Digital Signage Insights — Authority Authority: 125
    I see this as a growing trend across heavily trafficked public spaces. We will continue to see companies ( Google just announced an initiative to provide free Wi-Fi in 47 airports during the holiday season ) foot the bill so that consumers can access Wi-Fi free of charge in entertainment venues, large-scale public ...
    2 weeks ago

  • Digital Out-of-Home Surges as Local Spend Shifts


    Hispanic Digital Media — Authority Authority: 133
    Outdoor advertising is feeling the pinch of the recession like all other media, but the small subsegment of digital out-of-home is an up-and-comer. The “Digital Out of Home: Hyperlocal and Hyper Growth?” report from BIA/Kelsey indicates that digital out-of-home spending will increase at a compound annual growth ...
    2 weeks ago

  • WSJ Office Network Takes Brands Beyond the Screen


    Digital Signage Insights — Authority Authority: 125
    Supporting my argument for greater integration of experiential and guerrilla marketing with digital out-of-home media, companies advertising on the Wall Street Journal Office Network have realized strong returns in complementing their campaigns with in-lobby sampling programs. Hyper-targeted events for Blackberry, in ...
    3 weeks ago

  • BIA/Kelsey: DOOH revenues to reach $3.7 billion by 2013


    BizReport — Authority Authority: 579
    Look for more and more advertising capital to be pushed toward Digital Out Of Home (DOOH) networks over the next three years. According to the latest forecast from BIA/Kelsey Group the DOOH spend will reach up to $3.7 billion in 2014. That is up from the expected $2.2 billion in ad revenue for 2009.
    3 weeks ago

  • Daffys and Screenvision Partner on Guerrilla Cinema Campaign


    Digital Signage Insights — Authority Authority: 125
    With cinema advertisings growth into, what some would argue, its own media bucket, companies are increasingly working to separate themselves from other on-screen advertisers. This drive for uniqueness has initially manifested itself into cinema campaigns that utilize mobile interaction. Now, thanks to a collaboration ...
    3 weeks ago


  • EPR Network Blog — Authority Authority: 148
    3 weeks ago

  • Live TV & Events at a Theater Near You


    Digital Signage Insights — Authority Authority: 125
    Want to watch the championship game on a screen larger than your entire living room? How about hosting your Oscar party at a place where everyone gets to have the best seat, the best view, and the best fan experience? All you have to do is head to a theater near you. Taking advantage of off-peak movie hours, ...
    4 weeks ago

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