digital strategy

Welcome to the 'digital strategy' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'digital strategy'.

Latest blogosphere posts tagged “digital strategy”

• New digital agency Nucleus: We don’t buy the social media bullshit

  
  mUmBRELLA — Authority: 693
  A new strategy-only digital agency will launch in Melbourne this week claiming one of its jobs will be “breaking down the bullshit barrier with social media”.   Nucleus Digital Strategy has been founded by MD Anthony Baker, who most recently was GM at Melbourne digital agency Immersive, and director of ...
  2 days ago

• Online Forums And Twitter – Put Your Experts On Display And Curate The Conversation

  
  Mostly (New) Media - Definitely Digital — Authority: 424
  I spent a few days in Dallas a few weeks back working with a Telligent client on some community strategy stuff. As expected, a lot of the conversation focused on the effect third-party social networks have on website traffic. But more importantly, we tried to hone in on how social networks can stimulate online ...
  1 week ago

• Jumping into Social Media? Time to answer these 3 questions.

  
  Digital Strategy — Authority: 117
  Every business and organization now feels the pressure to have a social media presence. If its not someone in the marketing department (easy to ignore), its a C-Type whos been to a conference or has read articles and has made this a "priority." There are a lot of "We need help setting up our Facebook page" requests ...
  1 week ago

• The difference between social media and media that is social

  
  FRANkthoughts — Authority: 116
  This post is not about “social media”. It’s about media that is social. What’s the difference? “Social Media” (Or earned media) is the collective term used for everything involving twitter/facebook/blog/youtube/flickr etc. It’s usually about listening, engaging and growing a community. Media that is ...
  1 week ago

• All the time in the world

  
  Get Shouty — Authority: 454
  A  freak stranglet from the Large Hadron Collider is interfering with many potentials incuding my ability to get my thoughts down in post form. Time is not my friend right now. Perhaps the future is merely being kind. There are heaps of speaker notes in the presentation- loads of chewy thinking: Our relationships ...
  2 weeks ago

• VT Brands Share Smart Social Media Practices

  
  Digital Strategy — Authority: 117
  I had the pleasure of moderating a social media roundtable at the Vermont Technology Innovation Jam yesterday. My panel consisted of Steve Wright of Jay Peak, Sarah Byers of Leonardos Pizza, and Rob Smart of Every Kitchen Table. Each of the panelists had very different situations but the commonalities and ...
  2 weeks ago

• Sumitomo Tyres ‘Built to Protect’

  
  FRANkthoughts — Authority: 116
  Client of FRANkVizeum ‘ Sumitomo Tyres ’ has today launched its new Australian website. We recognised from the brand strategy process that Australian roads are some of the most challenging in the world and that’s why drivers and families need the best protection. From this, the Sumitomo ‘Ninja’ was born, ...
  2 weeks ago

• Social business strategy – Telstra’s social media survey is a step in the right direction

  
  FRANkthoughts — Authority: 116
  After experimenting with brochure blog: “Now we are talking” Telstra is finally taking the time to do something they rarely do well: Listen . After following their tweet above, I’ve reached a social survey page and was asked to answer these questions: 1. Which of the following best describes your ...
  3 weeks ago

• CEO, Guru and Marketing Directors have their say

  
  FRANkthoughts — Authority: 116
  We asked  “In the face of dynamic pull-social media platforms is there a long term future for data bases and pushing information via data bases?” I’ve been wrestling with this issue for the last few weeks and i’m not sure i’ve resolved my head. The shift in emphasis for me is feeding value-information to ...
  3 weeks ago

• CNBC Segment On The Real-Time Web

  
  Mostly (New) Media - Definitely Digital — Authority: 424
  John Borthwick of Betaworks and Steven Johnson , co-founder of Outside-In.com, talk about the real-time web on CNBC . Borthwick describes the internet’s evolution in four phases -  ISPs , portals, search, and now real-time. And while neither one of them mentioned it by name, the notion of “curation” ...
  3 weeks ago

• Digital Strangelove – or How I Learned To Stop Worrying And Love The Internet

  
  Creative Is Not A Department — Authority: 460
  I mentioned last week I had been staying in on weekends and up at night trying to get everything I was thinking about out of my head. The space I feel was created in my head is amazing, leaving room to think about a bunch of other projects I have on the go but have also played second fiddle to this. I’m not ...
  3 weeks ago

• GPO’s second social media promotion – Spring Racing Look Shopping Day

  
  FRANkthoughts — Authority: 116
  Not so long ago we helped Melbourne’s GPO to start a dialogue with it’s fans. We developed an annual online strategy including an editorial site , profiles on social networks and a community manager. This Sunday three of Melbourne’s most prominent fashion bloggers went on an intimate shopping spree with three ...
  3 weeks ago

• Brand Personality and Digital Strategy

  
  The NMS Blog — Authority: 145
  Melissa KatrincicSenior Manager, Interactive Digital Marketing and eCommerceBurt’s BeesSource:Brand Personality and Digital StrategyShare and Enjoy:
  3 weeks ago

• Marketing Directors have their say

  
  FRANkthoughts — Authority: 116
  We asked some of our clients “ As services in the  marketing industry explode beyond strategy, creative, media, PR, social media, web development, research etc. is the challenge to manage the various suppliers or is the inclination to consolidate ?” Adam Garone , one of the founders of Movember said  ...
  3 weeks ago

• 7 ways brands miss out when they lack social strategy

  
  FRANkthoughts — Authority: 116
  Many brands are already using online to the max. A combined effort of search, content and social profiles can get your website noticed, talked about and shared. But maybe social media isn’t for everyone? I believe this is what’s happening while you sit on the fence: 1. Your competitors are moving in and away ...
  3 weeks ago

• the sum of the parts

  
  Get Shouty — Authority: 454
  Episode 4 “Collaboration” just means you’re in charge but you want people to feel included in the process. Feel free to edit anyone’s contribution without their knowledge- particularly if you’re not presenting that particular piece of work. Remember: no discipline integrating with yours needs more than 5 ...
  4 weeks ago

• Make Your Media Hybrid

  
  Digital Strategy — Authority: 117
  I wrote a post earlier this year about how we (marketers) need to become hybrids. Ive been thinking about hybrids a lot lately, and not only because Im in the market for a Prius. I think its time to declare Integrated Marketing dead. Were entering into the age of hybrid media. Ill have more on that later this week, ...
  4 weeks ago

• The Experimentation Imperative, v1

  
  exitcreative — Authority: 419
  I’m talking this week at the Planningness Conference in San Francisco . I’m talking about the experimentation imperative within digital marketing agencies. I’m talking about how traditional advertising got to be good, and how we can all work to improve digital marketing/advertising/whatever. I’m ...
  4 weeks ago

• Nuffnang Asia Pacific blog Awards – a social media frenzy

  
  FRANkthoughts — Authority: 116
  A year ago, I hadn’t heard of Nuffnang and yet next month I am very honored to be on the judging panel of the inaugural Nuffnang Asia Pacific Blog Awards . All thanks for our partnership with Nuffnang must go to David Lee, my fellow Director in Nuffnang Australia . Dave approached Ming and Tim , Nuffnang’s ...
  8 weeks ago

• Paid or Earned Media - Making Gravity is Hard Work

  
  Servant of Chaos — Authority: 409
  Whether you are walking down the street, watching the TV, surfing the net or even driving a car, you are the subject of some form of advertising. From the branded cap on the boy walking down the street to the billboard behind him – marketing is hard at work trying to capture your attention. Constance Hill and Bruce ...
  8 weeks ago

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