direct marketing association

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Latest blogosphere posts tagged “direct marketing association”

• Personalisation more than changing names

  
  e-clipsblog — Authority: 124
  Businesses have been urged to take personalisation seriously when considering email marketing designs. According to UTalkMarketing , the range of technology available to firms means the days of sending the same mass messages to subscribers are long gone.
  3 hours ago

• 1.14.10 - Spike speaks - Direct Marketing Association, Atlanta, GA

  
  Brains On Fire Blog — Authority: 493
  Details to come.
  17 hours ago

• The DMA is there to help not to govern

  
  e-clipsblog — Authority: 124
  Robert Keitch, chief of membership and brand at the Direct Marketing Association (DMA) , has explained why the DMA can’t regulate the direct marketing industry. This comes in response to results of Marketing Week ’s recent Direct Mail Attitudes survey revealed that 61% of practitioners polled believe that the ...
  1 day ago

• Best way to get your name off mailing lists

  
  The Postal Newsgroup — Authority: 135
  "...To get your name off mailing lists, go to the Direct Marketing Association’s consumer Web site, at www.dmachoice.org. Click on “Register for eMPS” to opt out of unsolicited junk e-mail. ..."    This Article is From: www.dmachoice.org Read our latest posts! .
  1 week ago

• Email marketing spend set to grow in 2010

  
  e-clipsblog — Authority: 124
  According to the latest Direct Marketing Association (DMA) National Client Email Survey report, seven out of ten marketers expect expenditure on email marketing to increase over the next 12 months.   The recession is forcing businesses to cut or freeze marketing costs across the board, with the continued growth in ...
  1 week ago

• Trust vital to mobile marketing, says DMA

  
  e-clipsblog — Authority: 124
  According to the Direct Marketing Association (DMA) , winning consumer trust is vital if mobile marketing is to be successful. The DMA’s research found more than half of respondents didn’t feel the opt-in process for receiving promotional SMS messages was clear enough.
  2 weeks ago

• Leslie Shares a Few Case Studies: How to Engage Bloggers

  
  Leslie Bradshaw — Authority: 104
  This afternoon I was on a panel with the talented Danielle Brigida of the National Wildlife Federation and the illustrious Dan Riehl of RiehlWorldView at Direct Marketing Association of Washington ’s “ Social Media Day .”  My presentation is embedded below as a downloadable SlideShare PowerPoint. ...
  3 weeks ago

• Advertising’s Most Important Task: Make an Emotional Connection

  
  Ad Operations Online — Authority: 479
  Emotional Connection Should Lead Consumers to Relevant, Interactive Online Experiences, Says Donat Wald CEO in Chapter of New Book ‘Rather than rising to the occasion, Madison Avenue is moving in the opposite direction,’ Says Lucas Donat DMA09 Conference & Exhibition SANTA MONICA, Calif. – Donat Wald CEO ...
  4 weeks ago

• Direct mail industry condemns Royal Mail strikes

  
  e-clipsblog — Authority: 124
  Key figures from the direct mail and marketing industry have voiced concerns about the effect ongoing postal strikes are having on their businesses. Fresh strike action continues today as talks between Royal Mail and the Communication Workers Union (CWU) have yet to reach an agreement.
  4 weeks ago

• The Pitfalls Of Email Marketing

  
  Free Internet Marketing Information — Authority: 159
  Email marketing gets a bad rap. The controversy about email marketing is a quagmire that leaves many business owners in confusion in its wake. According to a new study by the Direct Marketing Association, email marketing delivers the highest return on investment of all media available to marketers. The study also ...
  4 weeks ago

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