direct to consumer
Tag details
Welcome to the 'direct to consumer' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'direct to consumer'.
Latest blogosphere posts tagged “direct to consumer”
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So Maybe DTC Ads Aren’t Worth It, After All
Pharmalot —
Authority: 589
Judging by a recent survey, that may seem to be the case. Direct-to-consumer ads are mentioned mostly by docs to increase patience acceptance for a medicine that’s already been chosen. But unaided - or spontaneous - mention by patients or actual patient requests for a specific med is a rare phenomenon, according to ...22 hours ago -
Drug peddlers’ ads ignore FDA
HIV/AIDS Skepticism —
Authority: 112
Advertising of prescription drugs direct to consumers is permitted, in the developed world, only in the United States and New Zealand (Marcia Angell, The Truth About the Drug Companies: How They Deceive Us and What To Do About It , Random House, 2004, p. 125). Anyone who watches TV or reads magazines knows how ...5 days ago -
On Hosting Ones Own Parties and Performing a (Bookish) Autoposy*
The Bookish Dilettante —
Authority: 91
Yesterday, Kassia Krozser posted a greatastic post Digital Publishing: Looking at the Business Model. Go, read it now.Its to do with this to-do.I posted a reply/comment to Kassias post, and while posting that comment, realized, I feel pretty strongly about the direction that the industry seems to be going with digital ...8 weeks ago -
23andMe to offer discounted genome scans to clinicians to boost genomic literacy
Genetic Future —
Authority: 535
Mark Hendersons interview with Anne Wojcicki , co-founder of personal genomics company 23andMe , is well worth a read. The big story is this: Wojcicki has floated the possibility of offering discounted genome scans to clinicians "to teach them to interpret genomic information that is now readily available to their ...8 weeks ago
