direct mail

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The term "direct mail" refers to printed communications delivered through a postal service to end recipients, such as an individual or business. Common forms of direct mail include letters, postcards, catalogs, self-mailers and packages.


Direct mail marketing is part of the larger discipline of direct marketing, the practice of reaching out to prospective customers and current customers with promotional messages designed to elicit a desired response, such as a purchase or inquiry.

Technology advancements in database marketing and variable data printing have led to a transition in direct mail marketing from mass (or "junk") mailings to more "targeted" marketing. In targeted direct mail campaigns, an organization refines their mailing list using demographic, geographic and behavioral information about their contacts to mail to only those contacts most likely to respond to their promotion.

Direct mail is also heavily used by organizations to deliver account and transactional information, such as bills and financial statements.

You'll find bloggers talking about direct mail at sites like DMNews and Mail Print Insights.

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Original Technorati articles tagged “direct mail”

Latest blogosphere posts tagged “direct mail”
 

  • USPS gives extra weight to commercial mailers


    BizReport — Authority Authority: 497
    As the U.S. Postal Service raises its prices this week it has also introduced a new 2nd Ounce Free" price for pre-sorted commercial first-class mailers.
    1 day ago

  • In Marketing and Advertising, Does Size Matter?


    Inkling Media — Authority Authority: 520
    The other day I wrote about the art of the gentle reminder , and how social media works best when we don’t try to shout above the noise, thereby creating more noise. And clearly, when we are surrounded by clutter and lots of competition, our initial response is to get louder. My kids often ask me, “Why are you ...
    1 day ago

  • So why Each and every Doorstep Direct Mailbox Is Perfect for Cafe Takeout Dishes


    Advice Square — Authority Authority: 128
    The achievements every eaterie essentially relies on the appropriate advertising models. Currently its competitors is extremely powerful that if you are unable to present your potential customers a good reason set order placed, competitors definitely will seep these products all the way up together with steal ones ...
    5 days ago

  • New marketing approach about direct mail fulfilment


    frontlineartist.com — Authority Authority: 116
    A company that launches any new brand item should also think thoroughly about its marketing among its target audience. In market, one can easily find various advertising modes these days for their brands. However, before taking up any of these marketing as well as advertising initiatives, it is very necessary to see ...
    1 week ago

  • Real Fundraisers Don’t Whine, Worry or Wait


    The Agitator — Authority Authority: 106
    That’s why today we’re launching a new feature: The Agitator Toolbox of Innovation . There’s simply too much good stuff going on out there to spend time dithering about whether or when the economy will rebound, for boards to come to their senses … or whatever folks spend their time worrying about. ...
    1 week ago

  • Political Direct Mail 01.18.2012


    SCHotline Blog — Authority Authority: 123
    By Jeffrey Sewell Direct mail received at the Sewell household today included three pieces from Ron Paul all addressed to my wife Vee, who has never donated to Ron Paul and thinks he is too old, and would destroy the military. Three pieces from Mitt Romney addressed to The Sewell Family or Current Resident, now for ...
    1 week ago

  • How to Make a Marketing Letter for a Small Business


    Biz.com Small Business — Authority Authority: 108
    By Lanee’ Blunt Small businesses can usedirect mail to get new clients, get more customers, sell their products, and asa follow up.  One advantage of usingdirect mail is that you don’t have to cold call and if you don’t like coldcalling then sending sales letters may be beneficial. There are many ...
    1 week ago

  • Direct mail sending method of Ben Cummings


    elsapastadimais.com — Authority Authority: 119
    Ben Cummings is a very popular chiropractic marketing strategist and consultant of the world. His chiropractic marketing techniques are very commonly used worldwide and the chiropractic practitioners are also making full benefits from his procedures. Ben Cummings ideas are very unique and also very less time ...
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  • To Mail or to Email, That is the Environmental Question


    Mail Print: Insights — Authority Authority: 92
    Choosing a channel was not an issue for Shakespeare in the 1600s when his only option was to dip his quill in the ink well and draft his plays on whatever writing surface was available. Marketers today have many channels in which to communicate with their customers, but the savy marketer considers the environment AND ...
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  • Hiring an Advertising Agency Alston


    doddsco.com — Authority Authority: 119
    Whether or not you have a brick and mortar business or you have a business that works primarily on online, you’ll want to make sure that you have at least some focus on marketing. One way to do this is to find an advertising agency Austin that can help you with all of your marketing needs. This might include an ...
    1 week ago

  • Focus On Your Business


    The JosephRatliff.com Blog — Authority Authority: 99
    Good Lord. If you’ve been listening to the “hype” lately… there are prominent bloggers and other tech journalists suggesting you give up your website and make Google Plus your website. Fuck that. Instead follow the advice given in this thread . Never, and I mean never, blindly follow the advice of a bunch ...
    1 week ago

  • HOW TO MAKE MONEY ONLINE PAYPAL CASH FLOW 100% FREE TO JOIN!


    Designs Introduction — Authority Authority: 126
    www.fusioncash.net Tags: From Home Internet Marketing resources Online Business Website Marketing Ways To Make Money Best Fast Free Easy Money how to make income online best work from home pursuit fastest easiest jobs internet commercial operation ways reviews people fibre peoplestring easy giveaway how to pouch ...
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  • 3 Ways to Use Direct Mail Postcards for Building Leads


    B2C Marketing Insider — Authority Authority: 144
    Direct mail isn’t what it used to be—boring and impersonal. Thanks to digital printing capabilities, new marketing technologies like QR codes, and an integrated multi-channel approach, direct mail today can be interactive and meaningful. As a result, marketers are recognizing this medium as a critical part of ...
    1 week ago

  • Direct Mail vs E-mail Marketing: What’s Best for Your Business?


    AME Marketing Group — Authority Authority: 143
     Powered by Max Banner Ads Every business ultimately desires additiona customers or they wouldnt be in business for too long. So in the case direct mail vs email marketing, which one is the best for grabbing your customers attention and driving them to your website. Although both methods have merit it is for one to ...
    2 weeks ago

  • Direct Mail Portfolio


    Creative Development — Authority Authority: 104
    Baby Cubes Promotional Flyer Copywriting Marketing DL flyer Handed out at expos and events FREE postage offer Babycubes are a unique product sold in Australia through major retailers. This  direct marketing flyer  was created with the special offer on the back to create a direct response  marketing campaign ...
    2 weeks ago

  • Online Business Tools To Remember Now


    4myp - Custom Promotional Calendars — Authority Authority: 138
    As an internet entrepreneur, I believe that phone numbers are important samples of the online business tools that should be prominently displayed on any website. It may be interesting to consider whether getting a 1300 or 1800 number would be preferable to having a mobile number. We’ve done a lot of testing with ...
    2 weeks ago

  • SmartHome announces Dual-Band FanLinc


    Paternal Prose — Authority Authority: 146
    SmartHome just announced the FanLinc, a Dual-Band module which allows you to control your ceiling fan, including speed (4 speeds, High, Medium, low & Off) and light control.  The FanLinc will be available in February, and will retail for $79.99.  It has been a while since we have seen a decent and affordable fan ...
    2 weeks ago

  • Using Direct Mail to Promote Your Internet Business


    The Business Idea — Authority Authority: 135
    Its hard to think about people not having access to the Net nowadays, particularly if you conduct almost all of your dealings online, but it is true that there are tons of people who have no net access. In fact , you most likely sell almost all of your goods and services to folks that are well capable in net protocol ...
    2 weeks ago

  • Five Social Media Trends for Small Businesses


    Bosmol - Social Media and SEO Indusrty News — Authority Authority: 104
    There are so many different social media platforms these days and tons of trends in each of those channels. As a small business, in the face of such overwhelming information, it can be difficult to determine where your time and efforts are best invested in social media. Here are five of the most promising trends in ...
    2 weeks ago

  • Tips for Marketing With Newsletters


    Snipsly.com | Crowdsourcing Content — Authority Authority: 150
    Newsletters are a great tool for businesses that want to keep in regular contact with their customers and prospects, build lasting relationships, and market their products and services effectively. But there’s a certain science to effective newsletter marketing. It’s different than traditional direct mail ...
    2 weeks ago

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