direct to consumer
Tag details
Welcome to the 'direct-to-consumer' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'direct-to-consumer'.
Look up
"direct-to-consumer"
at The Free Dictionary
Latest blogosphere posts tagged “direct to consumer”
-
So Maybe DTC Ads Aren’t Worth It, After All
Pharmalot —
Authority: 589
Judging by a recent survey, that may seem to be the case. Direct-to-consumer ads are mentioned mostly by docs to increase patience acceptance for a medicine that’s already been chosen. But unaided - or spontaneous - mention by patients or actual patient requests for a specific med is a rare phenomenon, according to ...1 day ago -
Drug peddlers’ ads ignore FDA
HIV/AIDS Skepticism —
Authority: 112
Advertising of prescription drugs direct to consumers is permitted, in the developed world, only in the United States and New Zealand (Marcia Angell, The Truth About the Drug Companies: How They Deceive Us and What To Do About It , Random House, 2004, p. 125). Anyone who watches TV or reads magazines knows how ...5 days ago -
On Hosting Ones Own Parties and Performing a (Bookish) Autoposy*
The Bookish Dilettante —
Authority: 91
Yesterday, Kassia Krozser posted a greatastic post Digital Publishing: Looking at the Business Model. Go, read it now.Its to do with this to-do.I posted a reply/comment to Kassias post, and while posting that comment, realized, I feel pretty strongly about the direction that the industry seems to be going with digital ...8 weeks ago -
23andMe to offer discounted genome scans to clinicians to boost genomic literacy
Genetic Future —
Authority: 535
Mark Hendersons interview with Anne Wojcicki , co-founder of personal genomics company 23andMe , is well worth a read. The big story is this: Wojcicki has floated the possibility of offering discounted genome scans to clinicians "to teach them to interpret genomic information that is now readily available to their ...8 weeks ago