direct to consumer

Welcome to the 'direct-to-consumer' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'direct-to-consumer'.

Latest blogosphere posts tagged “direct to consumer”

• So Maybe DTC Ads Aren’t Worth It, After All

  
  Pharmalot — Authority: 589
  Judging by a recent survey, that may seem to be the case. Direct-to-consumer ads are mentioned mostly by docs to increase patience acceptance for a medicine that’s already been chosen. But unaided - or spontaneous - mention by patients or actual patient requests for a specific med is a rare phenomenon, according to ...
  1 day ago

• Drug peddlers’ ads ignore FDA

  
  HIV/AIDS Skepticism — Authority: 112
  Advertising of prescription drugs direct to consumers is permitted, in the developed world, only in the United States and New Zealand (Marcia Angell, The Truth About the Drug Companies: How They Deceive Us and What To Do About It , Random House, 2004, p. 125). Anyone who watches TV or reads magazines knows how ...
  5 days ago

• On Hosting Ones Own Parties and Performing a (Bookish) Autoposy*

  
  The Bookish Dilettante — Authority: 91
  Yesterday, Kassia Krozser posted a greatastic post Digital Publishing: Looking at the Business Model. Go, read it now.Its to do with this to-do.I posted a reply/comment to Kassias post, and while posting that comment, realized, I feel pretty strongly about the direction that the industry seems to be going with digital ...
  8 weeks ago

• 23andMe to offer discounted genome scans to clinicians to boost genomic literacy

  
  Genetic Future — Authority: 535
  Mark Hendersons  interview with Anne Wojcicki , co-founder of personal genomics company 23andMe , is well worth a read. The big story is this: Wojcicki has floated the possibility of offering discounted genome scans to clinicians "to teach them to interpret genomic information that is now readily available to their ...
  8 weeks ago

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