direct to consumer

Welcome to the 'direct-to-consumer' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'direct-to-consumer'.

Latest blogosphere posts tagged “direct to consumer”

• The Year in Digital Music and Predictions for 2010

  
  learning.now — Authority: 671
  As 2009 comes to a close, and the music industry shifts focus to 2010, its worth looking back at some of the noteworthy events of the past 12 months. This is also the right time to look ahead and predict what will happen next year. For some in the business, this year brought trouble after trouble; for others, 2009 ...
  6 days ago

• Direct-to-Consumer (DTC) Advertising:Historical Timeline and Impact

  
  Bio Job Blog — Authority: 125
  I was chatting with a fellow medical writing colleague the other day and the topic of direct-to-consumer (DTC) advertising came up. I suggested that DTC advertising is largely ineffectual but my colleague suggested otherwise. To prove his point, he sent me a fascinating article entitled “Direct-to-Consumer ...
  6 days ago

• Direct-to-Consumer (DTC) Advertising: An Historical Timeline and Its Impact

  
  Bio Job Blog — Authority: 125
  I was chatting with a fellow medical writing colleague the other day and the topic of direct-to-consumer (DTC) advertising came up. I suggested that DTC advertising is largely ineffectual but my colleague suggested otherwise. To prove his point, he sent me a fascinating article entitled “Direct-to-Consumer ...
  6 days ago

• Signs of an Economic Recovery? Spending on Direct-to-Consumer Advertising is on the Rise Again

  
  Bio Job Blog — Authority: 125
  A post on the Pharmalot blog today reports that spending on direct-to-consumer pharmaceutical advertising came bounding back in the third quarter —rising 15 percent to $1.16 billion, according to DTC Perspectives (which cited data from TNS Media Intelligence). The increased spending marks the first quarterly ...
  2 weeks ago

• DTC Ad Spending Is On The Rise Again

  
  Pharmalot — Authority: 543
  Direct-to-consumer spending was declining for the last few quarters, but came bounding back in the recently ended third quarter - rising 15 percent to $1.16 billion, according to DTC Perspectives , a consulting firm, which cited data from TNS Media Intelligence. The increase apparently marks the first quarterly ...
  2 weeks ago

• Online drug advertising & the regulatory challenge

  
  Social Justice Librarian — Authority: 99
  Between the (minor!) bike accident , the kid’s birthday, and being out of town for a bit, blog posting has gone a bit by the wayside the past few weeks. However, something that’s been much on my mind lately, and which I’d like to discuss here, is drug advertising online. I’ve written various posts ...
  2 weeks ago

• Direct to Consumer (DTC) Advertising in Pharmaceuticals – Current and Future Market Outlook

  
  Your Story — Authority: 584
  European Commission Proposal on Allowing Restricted DTC Advertising Brings Hope to the Pharmaceutical Industry
  2 weeks ago

• CBO Report on Promotional Spending for Prescription Drugs

  
  Policy and Medicine — Authority: 129
  The Congressional Budget Office (CBO) came out with a report on Promotional Spending for Prescription Drugs this week. The report noted that “ Pharmaceutical companies’ efforts to promote prescription drugs have attracted the attention of policymakers because such activities may affect the rate at which ...
  2 weeks ago

• Pharma Spending On Detailing Is Up: CBO

  
  Pharmalot — Authority: 543
  A new report from the Congressional Budget Office examines promotional spending by drugmakers, including an analysis of direct-to-consumer advertising in recent years. For those in the know, there are probably few surprises. Nonetheless, the summary is interesting and worth noting. Here are some highlights… - ...
  2 weeks ago

• Be Careful with Free Drug Samples

  
  Psych Central News — Authority: 578
  As consumer-directed health care evolves, many content-oriented websites include a link or redirection to a pharmaceutical company-sponsored Web homepage. A key feature of the pharmaceutical company’s drug website is the offer for a free sample or a one-time discount on a top-selling prescription medication. ...
  3 weeks ago

• A short but glorious rant

  
  Genetic Future — Authority: 106
  Misha Angrist has a very brief but eloquent rant in response to the genomics nay-sayers in this Nature News piece on the bankruptcy of deCODE Genetics. Heres a taste: I agree: GWAS is of limited value and this probably contributed to deCODEs demise. But whatever deCODEs fate, if whole human genomes can be ...
  4 weeks ago

• Ineffective Plavix Ads Cost US Taxpayers A Bundle

  
  Pharmalot — Authority: 543
  The price Medicaid paid for the bloodthinner rose 12 percent “immediately” after direct-to-consumer ads began in 2001, and those higher costs added $207 million to Medicaid spending in 27 states during the next four years, even as prescriptions rose at a constant rate, according to a study in the Archives of ...
  4 weeks ago

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