diverse customer base
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Cross-Cultural Marketing -2-
Companies should never try to adapt the market to your products it would simply not work, in the contrary you must adapt your services to the market and I can’t stress strong enough how this is crucial.by SaharAndrade / on Mar 6, 2012
Cross-Cultural marketing is a strategic process of marketing communications to customers whose culture differs from that of the vendor's own culture at least in one of the basic cultural aspects, as language, religion, social norms and values, education, and the living style.by SaharAndrade / on Feb 24, 2012
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