doubleclick

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Original Technorati articles tagged “doubleclick”

• in Advertising
  DoubleClick’s Guerilla Marketing Legacy
  DoubleClick Welcomes You To Silicon Alley!
  by johngreathouse / on Oct 16, 2011

Latest blogosphere posts tagged “doubleclick”

 

• Explore the future of digital marketing June 4th

  
  — Authority:
  What’s the future of digital media and marketing? How are CMOs thinking about leveraging digital to reach and engage audiences? What marketing channels are proving most effective in building brands digitally - paid, owned or earned? These are some of the questions executives from across the ...
  4 days ago

• Yahoo Locks in $1.1B Deal for Tumblr, Promises Not to Screw Up

  
  Xconomy — Authority: 598
  João-Pierre S. Ruth David Karp’s wallet just got a lot fatter. After a flurry of speculation over the weekend, Tumblr in New York is being acquired by Sunnyvale, CA-based Yahoo, in a deal announced early Monday at the previously reported price of $1.1 billion, mostly in cash. Yahoo put out a statement  on ...
  5 days ago

• A Zip & A Double-Click: Top Mixtapes Of April 2013

  
  — Authority:
  Each month in this column I take a look at all the project that were released and try to figure out if there were any trends or overarching storylines. Were there a ton of good New York albums? Southern albums? Lyrical albums? And so far, each month has seen a crazy variety of styles and sounds that prevent me from ...
  2 weeks ago

• Internet Advertising Pioneer: Kevin O’Connor, Founder of DoubleClick and FindTheBest (Part 6)

  
  — Authority:
  Sramana: How do you determine a non-linear career path? What is that conversation like? Kevin O’Conn0r: Organizations go through different stages. If you are in an early stage, then an... ___
  2 weeks ago

• Internet Advertising Pioneer: Kevin O’Connor, Founder of DoubleClick and FindTheBest (Part 5)

  
  — Authority:
  Sramana: Part of the advantage in vertical search is the ability to zero in on a market segment using a precise taxonomy. Kevin O’Connor: Absolutely. That is why we built a platform that lets us... ___
  2 weeks ago

• Internet Advertising Pioneer: Kevin O’Connor, Founder of DoubleClick and FindTheBest (Part 4)

  
  — Authority:
  Sramana: One of the core philosophies of our incubator is that over 99% of business that seek venture or angel financing get rejected. In the reject pool, there are a lot of solid mid-sized... ___
  2 weeks ago

• Simple iPad Advice Not Found Elsewhere Online

  
  — Authority:
  If talking about the iPad, the things that will be discussed will not be exhausted. It’s will be many interesting things about the iPad that will be very interesting to talk about. iPad will be useful for you, no matter what your job or whoever you are. To understand more about the iPad and how to use it, this ...
  3 weeks ago

• The Importance of Being Seen: Viewability and Brands

  
  — Authority:
  Brand marketers since the “Mad Men” era have often sought insight to a simple question: ‘ Was my ad seen? ’ The answer was that your ad was published, your commercial ran, your online impression served on a web page, but it was impossible to say with certainty whether an ad was viewed or not. Thanks to leaps ...
  4 weeks ago

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