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4 days agoIn discussions I’ve had with DRTV folks, I always ask a variant on this question: Is it good or bad when your infomercials are passed virally
4 days agoDirect response has become so prevalent lately that even TV shows and restaurants are using it as fake marketing bait. As a fan of HBO’s “True
10 days agoUsing video on your website is a powerful way to reach you audience. A well-crafted video with a catchy title can quickly go viral and is an
13 days agoYesterday Swiss tennis player Roger Federer won his 15th Grand Slam and proved his rank as one of the best players in tennis history.
20 days agoERA’s Public Relations Committee Chairman Jeff Meltzer interviewed on CNBC. Bookmark It
20 days ago“With every great recession, comes greater innovation. The bad news is that we’re in a recession. The good news is DR is hanging in there.”
20 days agoThe following two blog posts humorously show why we as an industry loved this larger than life personality. Obama, Billy Mays, ERA and a Chia Pet??
20 days agoStatement from the Electronic Retailing Association on Death of Iconic DRTV Pitchman, Billy Mays ARLINGTON, Va.–June 28, 2009 – The
20 days agoThumbs had barely had a chance to cool off following the deaths of Farrah Fawcett and Michael Jackson yesterday when news broke that Billy
20 days agoSophisticated advertising was great when the market was doing well, but when consumers have a small budget, it may actually boil down to who
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