dsps

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Latest blogosphere posts tagged “dsps”

 

• AFAIK: Tommy Page, Pandora, Celtra, Lotame, Newsy, About.com, SourceKnowlege

  
  — Authority:
  ADOTAS – The Email Carrier never rests. Here’s a sampling from our Inbox. Tommy Page (pictured), a former record-company executive and, most recently, publisher at Billboard , has joined Pandora in the new position of Vice President, Artist and Brand Partnerships, effective immediately. The hiring is a ...
  1 week ago

• Facebook Expands FBX Test For News Feed Ads

  
  All Facebook — Authority: 662
  In March, Facebook started an alpha test of Facebook Exchange in the News Feed. Monday, Facebook announced that the FBX for News Feed program has been successful so far, and it is expanding in beta . This technology allows advertisers to retarget Facebook users who visited their websites with page post ads in the ...
  1 week ago

• Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

  
  — Authority:
  ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it increases the accuracy of their targeted advertising efforts while eliminating wasted spend. There is a plethora of ...
  4 weeks ago

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