eMarketer

Welcome to the 'eMarketer' tag page at Technorati. This page features content from the farthest reaches of the Blogosphere that authors have "tagged" with 'eMarketer'.

Latest blogosphere posts tagged “eMarketer”

• Making the Connection between Social and Mobile

  
  VisInsights — Authority: 112
  One of the amazing things about many of the new mobile devices that have been created over the past 24 months is their ease of use related to accessing content and information on the internet. This growth of new mobile devices has coincided with the rapid rise and proliferation of social networks and technologies for ...
  1 day ago

• Mobile: Drivers, Usage & Statistics

  
  Shake Gently - advertising technology blog — Authority: 108
  I listened to a webinar today on mobile presented by Omniture, eMarketer and uLocate called Don’t Worry, Be Appy: Measuring Customers, Smart Phones and App Usage . It was packed with statistics and trends that’s worth sharing. It’s available for free online viewing or download. Summary below: Do you want to ...
  2 days ago

• Brands That Inform (Via Social Media)

  
  360PR Blog — Authority: 113
  Consumers want brands to help them stay informed. And with people often times defining themselves by the brands they buy, companies should be doing more than just providing a product or service. By educating consumers about topics surrounding a brand or an industry, they are likely to more deeply engage with that ...
  1 week ago

• Social Media Success In 1 Step: Education

  
  SocialTimes.com — Authority: 504
  A new report published by eMarketer today suggests that one of the best ways brands can capture the attention of internet users is by “providing relevant news and analysis” as well as providing “new ideas and thinking”. In other words, brands need to educate the user. By providing educational content, the ...
  1 week ago

• It’s Official: “The Best Way to Improve Conversions is Testing and Analysis” (but ad agencies don’t know that)

  
  WiderFunnel Marketing Conversion Optimization — Authority: 108
  eMarketer reports on an Econsultancy study that revealed (!) that companies worldwide consider sales to be the #1 conversion relevant to them, with sign-ups and registrations a close second. Sales conversions are crucially important to business (you knew that) so what is really interesting to me is that ...
  2 weeks ago

• Measuring Success

  
  LB's Rambles — Authority: 126
  We have all seen lots of articles about the importance of measurement in social media (and, for that matter, in most other areas of business). Theres a lot of debate over what kind of statistics are really important - which ones are meaningful and which are a waste of time and effort. This morning, eMarketer tells us ...
  3 weeks ago

• Global online ad spend on the rise while U.S. sinks

  
  Adotas — Authority: 514
  ADOTAS - Sorry to spoil the recovery party, but according to eMarketer 2009 is going to be the first down year for Internet advertising in the U.S. since 2002.Wait a second — ZenithOptimedia says global Internet ad spending is the only advertising segment that will grow this year. Uncork the champagne!On the heels ...
  3 weeks ago

• Acquisition and retention via online communities

  
  Snoo.ws — Authority: 132
  Acquisition and Retention via Online Communities EMarketer recently published research into interactive ROI, and concluded that the primary objectives of online marketers are to acquire and retain new customers. Now it’s the fall and little has changed . There are a number of projects, technologies and ...
  4 weeks ago

• The Convergence of Search & Social Media

  
  VisInsights — Authority: 112
  Last week some very interesting data and a report were published by comScore, GroupM and M80 (both great agencies that VT partners with BTW) that indicated that searchers are also more likely to keep a brand in mind if they have seen a combination of paid search ads and social media. The research revealed that [...]
  4 weeks ago

• UK Takes Lead in Online Advertising

  
  Bazaarblog — Authority: 418
  eMarketer reported last week that in the first half of 2009, the UK became the first major economy to see online advertising spending surpass TV ad spending . According to the report , the Internet accounted for 23.5% of UK advertising revenue vs. 21.9% for television. This is big news and not without controversy, ...
  4 weeks ago

• The Most Useful Tool For Business Today

  
  Redbox Biz Blog — Authority: 110
  The most useful tool for business today?A blog!Blogging is tough but if you want to create better PR for your company/business, you need to use today’s technology to reach out to your customers. And nothing works better than a blog, according to this article on measuring the business effects of Web2.0.Blogging helps ...
  8 weeks ago

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