eclipse gum
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Latest blogosphere posts tagged “eclipse gum”
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Eclipse’s Ads Uses Unproven Facts
POPSOP.COM. Brand news. Brand communications. Brand design. Package design —
Authority: 516
The National Advertising Review Board is recommending Wrigley to change its advertising approach and do not use the claims like “most other gums just mask bad breath” in its Eclipse Gum ad spots without actual scientific confirmation. One of the company’s rival, Cardbury, and the NARB (the appeals division of ...3 weeks ago
