email marketing

Email marketing is an efficient tool for companies to communicate with their customers and prospects. When used correctly, it improves sales and loyalty while reducing costs.

Companies send two types of emails, promotional and informational. Promotional emails include sale notifications, new product highlights, and theme subjects. They are sent to customers and prospects. Informational emails are primarily transaction information. They notify customers that their order has been received, processed, and shipped.

Promotional messages are sometimes included in informational emails. The best way to determine how effective email marketing is for your company is to test it. Always insure that your recipients have agreed to receive your emails.

While email marketing is a great tool, there is a dark side. It is so cost efficient unscrupulous marketers have used it to spam consumers. The backlash resulted in laws and filters designed to block unsolicited email marketing. Rigorously following the law and best practices will prevent your company from being blocked.

by Debra Ellis Are you a writer, passionate about this or any other topic? Join Blogcritics!

Latest blogosphere posts tagged “email marketing”

• Tip #3: Four ways of Keeping Email Marketing Solutions Contacts Active

  
  Becoming Who You Want To Be — Authority: 150
  Email marketing software success hinges on the quality of you contact list. However, based on email marketing software industry research, your contacts will begin to drop off approximately three months after they initially opted in to your emails. Ive mentioned in previous articles that a drop off should be expected, ...
  4 hours ago

• Death of the announcement, birth of the dialogue

  
  B2B Marketing Blog — Authority: 123
  By Marc Munier, Commercial Director at Pure360 I don’t know about you but I tend to get the feeling that a lot of marketing and branding messages are a little “Me, Me, Me”? A lot of consumers and B2B purchasers are getting turned off by this approach and in order to maintain effective communication with our ...
  5 hours ago

• Know More About The Turnkey Websites

  
  Gwizz IT — Authority: 152
  It is the objective of every business owner to find success in their industry. Finding success in marketing products, generating sales and maintaining a client base meets the general definition of a profitable business. There are many methods of building this success available to the business owner and the newest of ...
  5 hours ago

• Why SEO is Important in Internet Marketing

  
  Content for Reprint Blog — Authority: 152
  Internet marketing is such a big term and there are actually many aspects under it. One thing is for sure, the goal of any online marketing strategy is to boost the traffic to your site. And one of the most prominent features under Web marketing is search engine optimization or SEO for short. Through SEO, you can push ...
  5 hours ago

• The Benefits of Advertising through Email

  
  Affiliate Marketing — Authority: 152
  Advertising has been excluded to print media, television, radio commercials, and postal mail for decades. With the advent of the internet, computers, and the World Wide Web the rules of advertising have changed. Technology continues to advance at a very rapid pace and it is vital for businesses to keep up. This ...
  6 hours ago

• Our Guide To The Reishi Mushroom

  
  Wish Everyone Good Health. — Authority: 465
  The Reishi mushroom, used for thousands of years as a medicinal herb, has many therapeutic and medicinal properties. Used mostly in the far East of China and Japan, there are many uses for this supplement. Some of the more important functions include boosting your immune function, reducing your stress while helping to ...
  7 hours ago

• Small businesses look to e-mail and social media

  
  HOTELMARKETING.COM — Authority: 440
  Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.
  8 hours ago

• sexual fetish email lists?

  
  Black Hat Forum — Authority: 549
  anyone know where i can find these? or how to build one quickly?
  8 hours ago

• email cleaner

  
  Black Hat Forum — Authority: 549
  can anyone recommend free software that extracts emails from text, is simple to use just a simple drap and drop and get out all the emails
  8 hours ago

• 1,500 FRESH (TODAY) E-Mail List Leads - GET THEM WHILE THEIR HOT!

  
  Black Hat Forum — Authority: 549
  Hey everyone! I just thought Id share some fresh e-mail leads for everyone here. :yield: All leads are fresh from today and are verified. Leads category is "Web Marketing". If theres anything anyone is in need of, feel free to PM me (lists will be at a cost). Download: HTML Code: ...
  8 hours ago

• Mac Email Extractor

  
  Black Hat Forum — Authority: 549
  So by reading the post of how to extract 500 emails through google ( http://www.blackhatworld.com/blackha...t-minutes.html ) I was determined to be able to get an email extractor, or actually, extract emails myself through text files. And this led me to using automator, but, i suck, so i used google to find this ...
  8 hours ago

• need a few gmails..

  
  Black Hat Forum — Authority: 549
  can someone pm me like 5-10 gmails.. wanna test something..
  11 hours ago

• Video Marketing For Dentists – A Beginner’s Guide

  
  Affiliate Marketing — Authority: 152
  The dental profession is a highly competitive field of expertise. Thousands of dentists graduate every year hoping to become among the most sought dentists in the world. Unfortunately many will eventually learn that making a name does not happen overnight. It is essential that you learn of the many ways by which you ...
  11 hours ago

• Constant Contact: Small businesses using more Internet marketing tools

  
  BizReport — Authority: 587
  The fifth annual Small Business Holiday Outlook Survey conducted by Constant Contact found that more small businesses are optimistic about this years holiday sales than last, and more are weaving online strategies into their marketing mix.
  12 hours ago

• On-going Job Loans - Resolve the Complexities of Finance

  
  Advertising for Success — Authority: 137
  Lenders own moved to all-electronic loans process, as arbitrage conspiracy unleashed review online origin has mastered the complexity of the borrowers who own fails to situate lenders in the marketplace. Despite the loan case, borrower’s praise chronicle, anyone could avail the opportunity to get at the loan. ...
  12 hours ago

• Software for anonymous emailing?

  
  Black Hat Forum — Authority: 549
  Or should that be pseudonymous emailing? I see websites like deadfake.c0m that allow one to send an email and specify a fake email address that it will appear to be sent from. They add a footer tag though which states it is a fake email. Is there a piece of software which I can purchase that will allow me to send ...
  13 hours ago

• The Ties that Bind SEO with Internet Marketing

  
  Affiliate Marketing — Authority: 152
  When it comes to Internet marketing, there are a lot of ways in which you can achieve your goal of attracting more web visitors to your site. But, one of the most well loved strategies is known as search engine optimization or SEO. The main objective of this tactic is to make your website rank higher in the results ...
  13 hours ago

• The Relevance of SEO in Internet Marketing

  
  Best Online Earning Ideas — Authority: 467
  When it comes to Internet marketing, there are a lot of ways in which you can achieve your goal of attracting more web visitors to your site. However, one of the most popular strategies is known as search engine optimization or SEO. The main objective of this tactic is to make your website rank higher in the results ...
  13 hours ago

• Your Guide To Green Tea Concentrate

  
  Wish Everyone Good Health. — Authority: 465
  Green Tea concentrate, often sold as Green Tea pills, allows manufacturers to make highly potent forms of this great herbal supplement. The Green Tea pills can have the same efficacy as drinking cups of Green Tea. Green Tea has been associated with a host of good health effects, so it is a great idea to [...]
  13 hours ago

• Viral Traffic Flood Does Increase Buying Traffic, & Traffic That Converts, Right To Your Site Almost Instantly

  
  Squeeze Page Dossier Blog — Authority: 133
  No matter how much time, effort and money you have spent in creating your company and its website, they are not worth a think if you cannot generate sales. Waiting for people to come to you never works. You need to find a way to bring the right people to you, this is the importance of Free Web Traffic. Viral Traffic ...
  13 hours ago

Comments about email marketing