email best practices

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Latest blogosphere posts tagged “email best practices”

• Guy Kawasaki’s Email Writing Strategy

  
  DeansGuide — Authority: 106
  If you are like me, email is still an important channel of communication. Unfortunately you may also suffer from the tendency to write lengthy emails that nobody wants to read. Yes you need to include detail, but the length of an email can turn off a reader as much as a spam hard sell sales pitch. Guy Kawasaki gives ...
  4 days ago

• “Attract More Bees with Honey” with E-mail Courtesies

  
  Business Email Etiquette — Authority: 112
  This saying applies to e-mail as well. By putting in the extra effort and thought into being a pleasure to communicate with will get better results. For example, this past week I started most e-mails with “Hope you had a wonderful Thanksgiving with family and friends…” before I went into my request. Courtesy ...
  1 week ago

• A Better Survey

  
  Email Yogi — Authority: 125
  Many organizations will be putting together end of year surveys to get feedback from those they serve. Over the next few days, we would like to share with you some best practices that can both help get higher responses and increase the validity of the information. Surveys are supposed to provide organizations with ...
  1 week ago

• 2009: It has been the Year of Engagement!

  
  Email Yogi — Authority: 125
  ROI was supposed to be a major focus for 2009. The email volume has certainly gone up dramatically. Less is being done through other channels and the lines of a true opt-in has blurred a little. The key to connection this year has been engagement. If you can engage you can connect, and your program will do well. Here ...
  1 week ago

• Additional Tips to Test to Lift Subscriber Engagement - Be a Data Investigator: Part 3

  
  Bronto Blog — Authority: 117
  Part 1: Be a Data Whisperer: How to Analyze Your Message Reports Part 2: Tips to Test to Lift Subscriber Engagement In this third and final post in the series, I will cover some additional tips to consider testing to lift subscriber engagement and potentially breathe new life into your email marketing program. ...
  1 week ago

• Once Again: Effective Email Marketing, a 30 Day Program

  
  Email Yogi — Authority: 125
  So far this year we’ve met email marketers at the Email Experience Council , Marketing Sherpa and DMA ; they varied in experience level but all had a shared goal – coordinating an email program that works. Here are the seven steps we shared with them to help jump start their programs and maximize engagement… ...
  1 week ago

• Once Again: Carrying on a Conversation

  
  Email Yogi — Authority: 125
  Marketers are often impatient people… we know our elevator speech and happily recite it at any given point, so it’s difficult to accept when your offers aren’t accepted or you lose out to a competing brand. Financial Institutions are definitely included in this mix – if a customer has an existing line of ...
  1 week ago

• Once Again: What Next?

  
  Email Yogi — Authority: 125
  As marketers we spend a great deal of time working on the invitation… the direct mail piece asking you to call, the radio spot that encourages you to visit the website or the email that drives you to a landing page. Yet little is done to solidify that next step… what happens when your recipient does what you want? ...
  2 weeks ago

• Guiding Your Recipients & Staying Connected

  
  Email Yogi — Authority: 125
  What can an organization do to Attract more customers & members? & Not loose any customers or members? The answer is to keep communication channels open by staying connected with those you serve and using aspiration to attract new customers & members. Here are three things you should do to ...
  2 weeks ago

• Business E-mail Etiquette is Not All That Complicated

  
  Business Email Etiquette — Authority: 112
  E-mail Etiquette, especially when it comes to business communications, seems to be gaining in popularity and officially seems to have a bandwagon. Based on the number of “experts” and materials popping up on a daily basis one could think E-mail Etiquette is now actually mainstream. Some write based on ...
  2 weeks ago

• New Terms = Big $avings

  
  Email Yogi — Authority: 125
  The terms Black Friday and Cyber Monday have only been part of the vernacular for a few short years (dubbed by the National Retail Federation in 2005 ) but it seems that the prevalence has risen with more shoppers looking for greater deals… and retailers are taking note. Black Friday Subject Lines Here are a ...
  2 weeks ago

• Pottery Barn’s Overwhelming Pre-Header

  
  The Scrappy Email Marketer — Authority: 112
  There IS such a thing as too much pre-header and I think Pottery Barn has officially taken the pre-header to new heights in terms of putting too much information in there. There are 4 links,  6 lines, 206 characters, All CAPS, small caps, punctuation, dashes, arrows, underlines and soooo much more. Too much ...
  2 weeks ago

• A Black Friday Driven by Social Media

  
  Email Yogi — Authority: 125
  I have scoured the internet & local newspapers for the best deals this Black Friday. I think I have found a lot of good deals and have been impressed by how so many retailers are leveraging the occasion as they enter the world of social media. Here are some pointers - good & bad. 1. I befriended a retailer ...
  3 weeks ago

• Five Clicks to Track

  
  Email Yogi — Authority: 125
  One of the strongest ways to segment any campaign is through the click-through data collected. Personalization, relevance and even timing can all be improved through proper click-through analysis. Most marketers look at the click-through as a summary of the analysis in the life of a single campaign. They then measure ...
  3 weeks ago

• Are Your Business E-mails Being Ignored?

  
  Business Email Etiquette — Authority: 112
  O.K., first let’s look at the formal definition of “ignore:” ig·nore (ĭg-nôr’, -nōr’) tr.v. ig·nored , ig·nor·ing , ig·nores To refuse to pay attention to; disregard. Assuming your e-mail are typed properly and include business e-mail best practices, with the above in mind, if someone ...
  3 weeks ago

• Nothing like hitting them up at the front door

  
  The Scrappy Email Marketer — Authority: 112
  I love it.  Here is a great example of setting the tone for email acquisition even before the customer gets inside the door.  By doing this, you have already set the expectation with the customer that they are going to be asked for their email.  This is good stuff. Technorati Tags: email , email marketing ...
  3 weeks ago

• Email & Social Media - How to Create an Interactive Conversation?

  
  Email Yogi — Authority: 125
  To connect with people you have to learn to carry on an interactive conversation. There are many opportunities to engage with consumers. There are five possible interaction points where the recipient can be engaged. Email does a good job to get you there. Social media can help you take it a little further. 1. ...
  3 weeks ago

• Weekly Update: Nov 16 - 21, 2009

  
  Email Yogi — Authority: 125
  1. On Monday we wrote about social media must for casinos. The article was about engaging players & guests; the learning from this is universal to most of our businesses. We focused on some key social media channels, yet keep in mind that email is a very powerful channel that helps drive social media. ...
  3 weeks ago

• A Value Exchange for an Email Address

  
  Email Yogi — Authority: 125
  Collecting email addresses is an ongoing challenge for marketers. This is because most people automatically think when you ask for their email address, that they will get a barrage of unwanted emails from you. Thus, it is important to give the customer valuable reasons as to why they should give you their email. ...
  3 weeks ago

• Making Your Messaging Stand Out

  
  Email Yogi — Authority: 125
  Here are three emails from an in-box: 40 Inspirational Speeches in 2 Minutes - Too much cognitive dissonance Its Not Too Late! - For what? For Immediate Release - Why? About what? The From did not help either I asked Rick what he would do to make his messaging stand out, this is what he said… Use the word ...
  3 weeks ago

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